Recently, Facebook has unveiled its latest social search Graphael searches. Facebook's innovative approach has renewed confidence in the way people feel about their Facebook plagiarism and think it is no longer innovative. The launch of the Graphael search is of great importance to Facebook, whether it is in the area of social consolidation or expansion in search.
It has also been pointed out that Facebook is ambitious, not just to dominate the social sphere, but to fight Google's dominance in the search field. Google's social-networking products are hard to beat with Facebook, and Facebook is now in the middle of a new embarrassment by copying Google's retreat from its search.
Google is in a new dilemma
Why is it a new embarrassment? Because Google was suffering an embarrassing war in the United States, some mobile apps, including Yelp, made the search more vertical and accurate. With these new mobile apps, users can find the information they need in a short time without having to go through a traditional search like Google. And with the rise of mobile Internet, users are more inclined to these new mobile applications, which is absolutely embarrassing for Google. Once, Song Congming specially wrote an article "Mobile Internet is the life of leather Search" to discuss this matter. But while Google is aggressively tackling mobile apps, Facebook's Graphael search online has put Google in a new awkward position.
The reason Graphael search will put Google into a new embarrassment, because the Graphael search on the online not only let Google in the social field, but also let Google in the search field is passive.
Graphael Search is a more traditional search than Google, where the results of graphael searches are more responsive to users ' needs, both in terms of information and social networking. And Google's search results are based on information openness, public, and Graphael search results from the user's share. This information is not public and each user's search results are not the same and more personalized.
Zuckerberg once said that people use search engines to answer questions, but Graphael search is able to answer questions that other searching services cannot answer.
Graphael Search makes searching easier
The main reason we've talked about these mobile apps, including Yelp, in the mobile internet era is that they are more popular than Google, because the search results are simpler than the results of traditional search. The most accurate answer can be found without the user clicking on too many links. This is because the mobile device itself is limited by the cost of its traffic, and on the other hand, it is determined by the behavior habits of the user's search.
So in the mobile internet era, the search engine, which can provide more accurate answers to users through more simple and fast search, is more popular with users.
On the day Graphael search was online, Yelp's share price fell by 7%. This is also reflected in the side that Graphael search is more popular with users than Yelp. Compared to Yelp, Graphael search gives more straightforward results, and graphael search users can get the information they need directly after searching without having to click any more. This not only saves the mobile end of the user's traffic costs more critical is to let users in this data explosion era to find information more straightforward.
Graphael search will not replace Google
Today, Facebook's online active user is over 1 billion, and the user's data build-up is stronger than Google's. But it would be a bit too dogmatic to judge whether Facebook will overtake Google. Song Congming personally believe that while Facebook has become a giant in social networking, the launch of Graphael search has made it possible for Facebook to make some headway in the search field, but Graphael search is no match for Google in terms of searching alone.
Because Graphael search is essentially a kind of site search engine or vertical search engine, can provide users with a certain amount of information restrictions. Therefore, it is difficult to meet the user's more search and information requirements. But this graphael search on the online also for Google to wake up, want to netting users then need to make search more direct and simple and accurate, and only such search engine is the user really like. As for the future development prospects of Graphael search, we still need to observe further.
The author of this article Song Congming the original content by the Phoenix platform: Http://www.fh686.com Finishing A5 Starting, reproduced please specify, thank you!