Graphical analysis of the differences between mobile search and Desktop Search

With the development of wireless technology and smartphones, more and more people use mobile phones to surf the internet, and mobile search engine optimization becomes more and more important. So far, the difference between mobile search and desktop Search is not significant, but as mobile search engines constantly change search results to meet mobile environments and respond to potential competitor desktop searches, mobile search and desktop search will become increasingly different in the near future. For mobile search engine optimization personnel, mobile search engine optimization will involve more analytical work.

With the popularity of smartphones, mobile search traffic is also growing. Many people who do mobile search engine optimization think that there is no big difference between mobile search engine optimization and Desktop search engine optimization. At first I also think that there is no big difference, and then with the scope of search keywords continue to expand, the author gradually found the difference between the two.

the difference between Baidu Mobile search and Desktop Search

From the above pictures we can see the use of common keywords, Baidu's mobile search and Desktop Search results are exactly the same. The only difference is that the previous image of Baidu Encyclopedia is based on the mobile phone version of the display, so you can get a better ranking.

　　

However, when we search for tourist attractions, the search results appear different. Baidu Mobile Search is the top of the same process network, and there is a large box open display phone number, and Baidu Desktop Search is based on IP location, determined the corresponding search results.

the difference between Baidu and Google mobile search

　　

In fact, Baidu and Google's mobile search function is similar. Baidu is more commercialized and user-friendly, while Google is still fulfilling its "don't do evil" commitments.

search behavior for mobile users

In mobile device terminals, few users will search such as: SEO, network optimization and other words, instead of searching for some words to solve their side problems such as: Snack bar, tourist attractions, bus routes and so on. With gesture search, language search and other mobile search patterns becoming more and more popular, many mobile users no longer need to enter Baidu's homepage to search for information. We can use Google's AdWords tool to query a keyword in the mobile device search, the following figure.

　　

the difference between mobile search and Desktop Search

In fact, the ranking algorithm for mobile search is relatively confusing. It makes it easier to display local search results because most people use mobile devices to search for local information. Mobile search users are more concerned about the results of the first related search than the desktop Search user because, on a limited screen, few users use the search results dropdown bar, and the fourth and first rankings may fall by more than 90% clicks.

Desktop Search will record your life habits and show the results of the search, for mobile search, click and Bounce rate is the key factor in your keyword rankings. The more important position of mobile search is the key, and desktop search is not so important, so if you want to optimize your mobile site, do regional optimization is essential. This article by the seedling Pig price http://www.zhongzhu666.com/handwritten original, reprint please indicate the source, if you have the good method may communicate together, the author qq:1051118541.