GRASP Triple conversion website Construction Marketing Advantage Highlights

If there is no web site, at least give people the intuitive feeling of the company's strength is poor, after all, with the in-depth development of Internet applications, which company is still missing the site? But the function of the website has been not limited to propaganda, but to effectively integrate corporate culture, transfer the value of the enterprise concept. Corporate website in the promotion of image packaging enterprises, but also should help marketing, marketing-oriented web site concept is also based on this concept. Now many companies have put forward the construction of marketing-oriented web sites, marketing-oriented site is the essence of ancillary products and services sales, rather than words too literally of the understanding of the mall site is a marketing-oriented site. Successful marketing-oriented website, must be able to dig deep into potential users, the "visitors into customers, traffic into sales."

　　One-shift: ranking converted to traffic

Many people will optimize the site, the site ranking equivalent to the search engine marketing, although the correlation is still different. Good website optimization and search engine performance, only a successful implementation of search engine marketing a front-end performance. And Mo said optimization of the site, even if the keyword bidding ads, many web site description of creativity is also a failure. Not attractive enough to keep the customer's eye on the flow. As the site on the search engine performance, remove tittle and description and domain name, there is no other information, so the optimization of title and content description has become a point of attention.

First of all, the fresh, compelling title writing is essential to know what the customer expects and what the title is most attractive. Content statement is the same, how to make the advantage of a short dozens of words to highlight? is a question that deserves deep consideration. Second, regardless of the auction promotion or natural optimization, in the title and content description of the site embedded core keywords are indispensable. The move is for optimization, and is also to attract more attention to the eye, because when keyword retrieval, these implanted words appear to float red. In the current search engine most of black blue white and other cold color performance search results, red keyword natural more eye-catching more easy to win attention.

　　

(The icon for the Baidu input "professional website construction" after the key words fluttering red effect)

　　Double conversion: flow conversion to quality

There is not necessarily a flow of sales, why? Because the flow is not quality, traffic can be converted to sales, the root cause is also in the site construction itself. Many web site developers, due to the way the site optimization method error, a long time to bring a lot of irrelevant key words of the word rankings, but these words and target keyword relevance is not large, although there is a considerable flow, but the quality is not high, also naturally not what sales. There is also a situation, the site DNS, website host and Web site program development issues, resulting in users have not completely open the site, has been impetuous and give up to continue browsing. and the potential flow and sales, in the silent long wait in the disappearance.

Know the crux of the problem, the right remedy to take the correct way to transfer to the quality of traffic. The first is to select the key words, even if not the core words, it should be around the core word extension, or some related to the long tail words. Second, carefully grasp the site construction of every detail, so that the site can be safe and secure operation. To know the fast loading of the site, will naturally attract users to further browse. Related sites safe and stable fast operation of many factors, professional website Construction company pilotage Technology recommended enterprises in the purchase of host, registered domain name and the construction of the site, must choose a professional company. Website construction and Internet marketing, the need to pay special attention to is cost-effective, not just low prices.

　　Triple conversion: Quality conversion to Sales

Web site Construction is the most important purpose is to assist sales, so traffic conversion to sales more critical. Traffic to the sales of the decision factors, such as the company's own strength, product and service advantages and so on. Sales here, we mean for consultation, that is, users browse the site, the initiative to consult the number of products or services purchased. Talk about the amount of consultation before, there is one thing we can be sure that many of the actual site traffic conversion rate is not high. Because the website design or the content itself quality is not high, causes the user to open the website to browse a few seconds to give up, does not have the thorough browsing, let alone actively consults.

So how to improve the site traffic conversion? First of all, professional website design is very important, professional design not only embodies the product services and the industry, but also the perfect embodiment of the core value of the enterprise, exquisite original page art design is to retain the user's first step; second, the site content must be informative and rich Information-rich websites can naturally attract more in-depth browsing. Imagine, when looking for products, find a limited number of products are information absent-minded, how to attract users to explore and actively consulting it? Second, the use of reasonable online communication tools is also critical. When users want to buy products and services, the first time they can find instant communication tools, or find the phone, the chances of active counseling is naturally much greater.

The "marketing" of the construction of the marketing website is embodied in every detail of the production process of the website, and not just the slogan of the network company users ' propaganda showmanship. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the internet marketing is a systematic project, and the construction of a marketing-oriented site is only a prerequisite, and this premise has been critical. Website construction and website optimization, as well as search engine marketing, in the enterprise Internet marketing interlocking. There is no ranking there is no flow, and the successful conversion of traffic needs of high-quality sites, while good site construction and stable host, domain name products, but also the success of the site optimization guarantee.