Grasping the buying psychology and consumption habit of foreign buyers

For a professional multinational foreign trade sellers, in addition to using high-quality goods and thoughtful service to attract foreign buyers, understand and master foreign buyers buying psychology and consumption habits can also help sellers grasp the business opportunities. Professional research data show that the current Chinese network marketing of cross-border trade buyers are mainly concentrated in the United States, Britain, France and other developed countries in Europe and America, so grasp the buyers of these countries buying psychology and consumption habits is particularly important, the following European and American buyers as an example, introduce foreign buyers buying psychology and consumption habits.

A. The quality of goods is always the key
European and American buyers are always the most concerned about the quality of goods, followed by packaging, and finally the price. Because of the different shopping environment, European and American domestic commodity prices are many times more expensive than China, especially like some electronic goods accessories, so basically the price of Chinese goods are in their psychological price. Foreign trade sellers in Europe and America to communicate with buyers must put the quality of goods in the first place, as long as they are satisfied with the quality of goods assured that the deal will be bag.

two. Commodity packaging should not be slack
Whether Europeans or Americans for the packaging of goods is more fastidious, the attention to packaging even more than the price, which is the biggest difference between foreign buyers and domestic buyers. Therefore, the foreign trade sellers in the commodity packaging must be careful and meticulous, only novel, elegant, beautiful, generous packaging to attract foreign buyers eyes, and provide features packaging services can become a major selling point of foreign trade shop. If the foreign trade sellers to save time and effort is just randomly loaded into cartons, then you can be sure that foreign buyers will greatly discount your impression.

three. Self-made Internet time statistics
For example, countries like the United States need to cross three time zones because of their large geographical layout, so the time when buyers of different time zones are active online is different. In order to increase the seller's interest in the release of goods, sellers should actively summarize the time table in each time zone, select a time period when the buyer has a relatively concentrated time to publish the product. Only by understanding the buyer's consumption habits to achieve the best results.

Four. The use of gift-giving marketing means
"Hope to gain some additional benefits" is the total consumer psychology of the world's buyers, European and American buyers are no exception. At this point the seller can take advantage of the buyers of this consumer psychology, according to the buyer's different consumption amount of gifts, such as a small gift value, this marketing method than the direct price reduction more effective. And sellers do not have to pay to buy gifts, can ask their suppliers to provide some gifts, usually the better suppliers will not reject such requirements, so that both savings and increased sales, is double benefit.

Five. Sales season at Christmas
Christmas is the most solemn festival in Europe and the United States, foreign trade sellers naturally can not miss this great opportunity. Two weeks before Christmas, a lot of foreign buyers will start to add items or buy gifts for the festival, and China as a "world factory", handmade products and small commodities almost covers the world, these goods are the first choice for these buyers, so foreign trade sellers should be prepared in advance, to ensure that the goods inventory, improve the goods clearance process , ensure the logistics process is smooth, so that profits will be greatly improved.