Group Buying expansion channel scheme written a few months ago

Group buying websites/group buying navigation websites are currently surging, and they are being written in magazines, and even today CCTV is reporting them. This reminds me of a document I wrote a few months ago. At that time, it seemed that there was no group-buying navigation website.

 

This document has four pages to discuss about the current situation of online group buying, the company's existing resources and data analysis, and the expansion methods of group buying channels. The excerpt is as follows:

 

We recommend that you perform the following operations for your company:

1. Some activities can be conducted through direct contact with sellers, such as partners such as XX and XX.

2. We can refer to the previous activities of the above-mentioned Group Buying website. Based on the Activity Effect (for example, the number of group buying users is very large, and the rebate may be relatively high), we can contact the merchants who provide the product service, organize our own group buying activities. 1 and 2 do not pass through other group buying websites, and the rebate will be higher.

3. Cooperate with the group buying website by dividing into or monthly subscriptions. For example, you can join a product activity on the above website one day, or join all the activities on the above website, so that users can freely compare and choose. The split mode is based on the click volume or conversion rate, but the conversion rate is hard to calculate and the rebate is not high. However, in the initial stages of development and competition, these websites need to determine their market share and rankings as soon as possible to establish a market threshold. Otherwise, the sites after the third place will gradually lose their customers and competitiveness, therefore, they need to be imported with huge traffic. We can use this competition to select cooperation targets and cooperate with them for promotion based on monthly advertising spaces, this is a three-win situation for our company, for users, and for group buying websites. Example:

 

 

At the very beginning, we can only join group buying activities in Beijing or group buying activities in China (for example, for sale only 10 Yuan! The original price of 120 yuan of masamasau men's online mall coupons; for only 12 yuan! Letao online shoes, 80 RMB cash coupons, and other activities). Later, you can decide whether to increase resource investment based on the actual effect, for example, add special business and Product Resources, browser support, and more city activities.