Growth Hacker How to analyze data in the process of user growth

Growth Hacking is a way to gain user growth through technology. For startups, especially startups, growth Hacking can also get good results without advertising budgets, marketing campaigns and marketing professionals. Depending on the characteristics of your company's products, you can use A/B testing, viral marketing, sending email or information. In layman's terms, growth hacking is a mix of marketers and technicians, a growth engine for startups.

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Growth hacker is a mix of marketers and technicians in a popular way

How do I start growth Hacking?

First, to look for product needs to start

What's the worst thing about a startup team? The entrepreneurial team has developed a product that no one needs or wants to use. Growth hacking most attractive to me is that the entire product and business model can be changed and even must change before the product can attract a large number of users.

As Instagram first started as a geo-based social network (BURBN). It attracted a group of core users and raised more than $500,000 in investment. However, the founders found that most users would only flock to one place in the app: photos and filters. So the team held a meeting and the founders sat there and asked, "What do we do next?" How do we make this product available to millions of users? Which part makes the product unique and interesting? "After discussion, The Instagram product quickly evolved to look like this: The photo plus the filter removed the rest of the extra parts. What's the result? In the first week of the re-release, 100,000 of users downloaded Instagram, and in 18 months, the founders sold Instagram $1 billion.

There are a lot of successful startups like Instagram that take a long time to iterate over the product until the PMF (product market Fit) is developed, the so-called "marketplace fit Point". At this point, the product and the user achieve a perfect "sync" status.

Second , find the user growth point

After you have made a good product, you cannot expect the user to take the initiative to come to the door, but to try to "pull in" the user. And growth hacker is mainly to play the user "pull in" this role.

The traditional marketing way is to make a beautiful advertisement, let the product on the advertisement cover, carry on a vigorous marketing activity, hope the product obtains the attention of everybody. But in the eyes of growth hacker, the product should first "pull in" the demand for this product is most urgent, the most enthusiastic hundreds of or thousands of users, rather than millions of people.

With Dropbox as an example, Dropbox now has thousands of users, but when Dropbox starts offering file sharing services, it's not open to everyone, it's a "limited edition." New users must register on a waiting list waiting to be invited to join. To motivate users to sign up, the founders crafted a video of a product demonstration, making the number of people on the waiting list soar from 5000 to 75,000 a night. These "infatuation" fans are the most needed users of Dropbox.

Before you launch your product, you need to ask yourself this question: where can I find the first batch of users? If you ambiguity two of the answers to this question, then you don't know enough about your product. So how do you find the first batch of users and promote your product? There are a number of good ways to promote your site, such as finding the most dense sites for potential users, promoting with existing social media, launching projects on crowdfunding sites, seeking interviews with tech media, conducting offline activities, and teaching them to use your products. Even one-on-one communication with potential users; proactively install and configure your product for them.

Any start-up company, if it is to succeed, needs to be a growth engine fundamentally. Fortunately, this engine only needs to be started once, after the launch, attracting more external attention is not the fundamental purpose, we need to do is to constantly improve the product and continue to expand the user.

Third, fission, viral growth

The founders of any company want their products to be virus-transmitted, and some people naively believe that viral transmission can happen automatically and magically. But the virus spread does not originate from accident: first, the product should be worth the virus to spread, second, must inspire the user wants to spread its desire unceasingly.

Let's take Dropbox as an example, because this product has been so successful in growth hacking. When Dropbox successfully acquired the first batch of users, the founders had two choices. One is to continue to make more videos and spread it through social media, and second, to advertise through traditional advertising. They chose to try out the ad and finally just found out that getting a paid user costs up to $233 to $388, and after spending 14 months struggling to explore how to quickly grow users, inspired by the famous growth hacker Sean Ellis, Dropbox's team made a classic case of viral transmission. This method is actually very simple, is to put on the homepage a "Get free space" button, as long as users invite their friends to register Dropbox, the user can get free 500MB capacity. With this button, the number of registrations increased by 60% in almost a few months and brought 2.8 million direct invitations per month; now, 35% of Dropbox users come from this kind of friend invitation.

This proves once again that if you want your product to be spread by viruses, users must have a reason to actively promote your product. Users are just users, never angels. Virus transmission is not an accident, but a result of artificial "manufacturing".

Iv. Retention and customary

Traditional marketers are often only responsible for attracting users, and how to treat them later is someone else's business. But for today's Internet products, attracting users is just the beginning, and then how to retain those users. These loyal users will become the best marketing channel. Today's data analysis can tell if your product can "keep" the registered users and make them a loyal fan, which is called "conversion rate."

The growth behind the hack logical

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Zhuge Io (from statistics to predictive models, support APIs, data export functions)

In a word, growth hacking is a way of thinking, not a specific action, and there is no need to rigidly adhere to the existing routines and forms. Everything can be used to optimize products, access to users, improve the user satisfaction of the method are growth Hacker Magic Weapon!

The original source of the article from Zhuge http://zhugeio.com/news/?p=123

Growth Hacker How to analyze data in the process of user growth