Guess how the 2012 search engine algorithm will be adjusted

In 2011, the search engine adjustment can be described as mutation, Baidu, Google and other search engines on the one hand to consider the site's user experience, on the one hand to combat the station group and so on, how to achieve balance, Baidu is also very helpless, so we are unlucky, now 2011 is about to pass, will attract Chen Yurong to guess the next 201,200 degrees will be done adjustment, is purely personal conjecture, the wrong place, do not make bricks.

　I. Adjustment for the station group

In 2011, the station group rampage, search engine helpless, also can not solve this problem, in my opinion, the station group does not belong to cheating, just put a good rule to the ranking to achieve the ultimate, but this extreme greatly destroyed the user experience, Baidu must solve this problem, in 2012, Baidu should be doing something about it. Station Group is also a kind of outside the chain, we all know to do optimization, outside the chain and content has always been the midpoint of the focus, then the station group such a engage, then whether the link will reduce the proportion of SEO, and improve the proportion of the content, increase the proportion of relevance?

　Second, the false original adjustment

As I said before, SEO, content and outside the chain is the key, and good content undoubtedly greatly improve the weight of the site, often good content is original content, and do original content is very difficult, in general, the number will not be very high, so the false original came. Look at those who made the false original article, upset paragraph, keyword substitution, English article translation and so on, may let the search engine judged to be original, but as a normal human, but can not understand these "heavenly book", paragraph confusion, words do not pass. However, with Baidu, Google and other search engines more and more intelligent, false original is not original, is bound to be the search engine to judge as garbage content. Search engine to determine whether an article is False original, and will not because you adjust the next paragraph, instead of the key words to determine that you are original. In 2012, the search engine is bound to increase in this piece, high-quality original article is the theme of the blog, the original thing is the user needs, the search engine exists is better for the user Service. From now on, webmaster friends or honest original bar, if there is no idea, you can also read, with their own language and ideas to write down, is a pure original article, why not?

　Third, the user experience and the choice between content

The user is the search engine and the website existence Foundation, does not have the user's website not to call the website. To achieve a good user experience of the site, can be very good to do optimization; some flash sites, beautiful, generous, user experience is very good, but the optimization does not do well, that is because the flash site, people search engines do not buy, how to find a balance between the user experience and the content of the site, for a user experience good, Content-rich website, search engine will definitely give you a good ranking, the key is that we have to do a good job of user experience and content directly balanced.

　Four, will be more and more personalized

In 2011, Google launched the global version of the real-time search function, that is, you enter keywords in Google's search box, that is, as you enter the length of the word, the search results will be timely feedback back, Google more and more consider the user's needs, is entirely in the user's perspective to consider, The original search engine exists must be the needs of users, users can find their own needs, then the value of the search engine will be maximized. Although the Chinese version of Google has not yet launched real-time features, I think in the future, will be a trend of search engines.

　More and more emphasis on weight

Now enter a word in Baidu, search, you can see in the home page of the 10 locations, Baidu's own products, such as encyclopedia, know, stick, library and so on, they want to occupy a part of the location, and such as Sina, Tencent and other portals, such as Business-to-business Web site, there are many leading industry websites, The inner pages of this highly weighted site are part of the This is also the search engine more and more emphasis on the trend of weight, our own site is not yet a home page of a person's website; and sometimes we original an article, was a high weight of the site reproduced in the past, in search of this article, may be your own site's page has not included, People's page has been in the first place, who let the weight of People's website is high! So, from now on, to manage their own website, improve the weight, build brand, any one of the stations are from the small station growth!

Article by (granule packing machine manufacturer www.6868088.com) editor Chen Yurong publishes, welcome reprint