H5 Case Highlights: Tanabata, we only Su-eun Love in Friday, because the other time to die fast

Tanabata show love, also want to see time point, can not advance, also can not be late, because Su-eun love, "sooner or later" will have retribution, so we chose the noon of Friday, this can let the Cowherd and Weaver's bridge more solid and lasting, next, we look at those brands in the Tanabata this day to play a.

Small knowledge: Chinese Valentine's Day, also known as Qiqiao Festival, seven artful Festival or seven elder sister's birthday, originated in China, is the Chinese region and partly by the Han culture influence of East Asian countries traditional festivals, the lunar July 7 night or July 6 night women in the courtyard to Vega begging for wisdom, so called "" Qiqiao. Its origins in the worship of nature and women needle Qiqiao, after being given the legend of Cowherd and Weaver to make it a symbol of love festival.

　Case 1, Tanabata do not work overtime, go home unbridled love

Advertisement main: Zhaopin

Promotion Product: Zhaopin official website

Project highlights: When your mobile phone received micro-letter, sliding mobile phone screen (simulation of real phone broken screen effect), see the girlfriend's micro-letter, but is to work overtime rhythm, the boss gives you a not overtime micro-letter, finally ... You do not work overtime, I do not know, but I know this time, Zhaopin play is a success, they are very hard to help a large wave of staff to say that they do not dare to speak the voice, as long as the move finger, you can say to turn out, why not! And in the side to tell the user, to our intelligence linked to find work, more humane, Help you find the Enterprise Tanabata Festival will not let you work overtime. Is stone.

Case Details: http://www.digitaling.com/projects/15265.html

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　Case 2, du Du's Tanabata Valentine's Day

Advertisement advocate: Durex

Promotion Products: Durex Products

Project Highlights: Durex Do not use cool skills to celebrate the festival belongs to him, they are more real, the design of the screen is very Chinese wind and tradition, but this "shooting" game is very exciting, the image of the product as a symbol of the game, the final can not win the beauty, can only see your calendar not bad, This brand again adds to the interaction with the user.

Case Details: http://www.digitaling.com/projects/15267.html

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　　Case 3, Valentine's Day, crossed the Milky Way love, invites you to create the Bypass Magpie

Advertisement main: Bally

Promotion product: Bally leather Bag

Project Highlights: Barry this time to celebrate the upcoming Tanabata festival, launched a new activity-"love the Milky Way", countless beautiful small magpies fly into the Milky Way, for the cowboy and weaver love paving. And the road is by you to build, each color represents a mood, is also Barry's bag color, deepened the user to Barry's emotional link, later thought of Barry will think it once for cowboy and Weaver, but also for thousands of couples bypass! Barry is not a good choice when you don't know what to give each other a gift?

Case Details: http://www.digitaling.com/projects/15247.html

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Case 4, Tanabata Hangai, Love more

Advertisers: Mercedes-Benz

Promotion product: Mercedes Benz B-class

Project Highlights: Dual-screen interaction, increase the brand and user interaction between the two, more interesting, and tanabata this theme and link degrees are very high, Tanabata festival, two people together pick up mobile phone show love game, single dog can only stare. Only the male user is careful, the game is so amusing, the girlfriend if wants you to buy this car, how should do?

Case Details: http://www.digitaling.com/projects/15276.html

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　　Case 5, Tanabata, for her to call a Lincoln car

Advertiser: Lincoln

Product Promotion: Lincoln Motor

Project Highlights: Lincoln, for your man to call the Lincoln car activity, and the user is the establishment of the most intimate service, is really won the public opinion, the entire screen is also low-key and luxurious, in the bridge, two of the Lincoln Car met, is not also mean that the cowherd and the weaver they sat in the Lincoln car met each other?

Case Details: http://www.digitaling.com/projects/15270.html

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　　Case 6, test your ability to romance

Advertisement main: Zhousengshen

Promotion Products: Zhousengshen Charme series Products

Project Highlights: Tanabata This day, can be sure to be careful language, or inadvertently become a single dog! Chow sang sang afraid that such things will happen, give users the right, with two Meng Meng's two small squares of the daily dialogue video tell you how to say to the words of lovers, and then test your ability to talk, timely and effective, And the whole picture cute, humorous language, more let users have a certain degree of goodwill to the brand.

Case Details: http://www.digitaling.com/projects/15280.html

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　Case 7, not envy Mandarin ducks not envy Fairy, grab a male ticket over Tanabata

Advertisement main: C&a

Product Promotion: C&a

Project Highlights: Mrm//mccann Shanghai Team design c&a Exclusive "Boy Ticket Doll Machine", according to the contemporary young ladies in the minds of the most popular men vote type survey results, specifically designed seven dressed in the c&a when the season of popular costumes, the user can use the mobile version of the Grab doll machine, access to exclusive "The perfect male ticket", not only fitting the product characteristic, also ' just right ' in line with the young people's emotional appeal, so that consumers themselves become a part of the spread of communication, from online interaction to the offline experience, stimulate the desire to change the actual purchase behavior, not only strengthen the brand positioning, but also stimulate the brand and consumers more in-depth communication.

Case Details: http://www.digitaling.com/projects/15272.html

The mobile end of the campaign, the site can still be clicked

　　Case 8, open the break of the Tanabata single dog trip!

Advertisers: The public comments x drop a taxi x only product will x little ticket

Promotion Products: Public comments x drop taxi x only product will x Micro ticket APP

Project Highlights: Right and right, four brands to help single dog, to vent their grievances, won the hearts of single users! and in their own concessions directly embedded in the micro-letter activity page, at the same time, drop a taxi and the public comments on the day before the Tanabata and Tanabata in the micro-letter on the public number pushed the event.

Case Details: http://www.digitaling.com/projects/15268.html

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　　Case 9, some indulgence, quietly do good!

Advertiser: LUX Plush

Promotional Products: LUX plush Velvet Fragrance Bath Mousse

Project highlights: Full of temptation video, so that users in time to have another half also want to abandon him, good in this day to enjoy their own small secret, coupled with some of the small interaction H5, reflecting the characteristics of the product, so that users have a feeling of immersive, strengthen the user's purchase desire.

Case Details: http://www.digitaling.com/projects/15261.html

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　　Case 10, invite you to compose the most romantic summer love song!

Advertisement main: Godiva

Promotion Product: Godiva chocolate

Project Highlights: Let users play a music game, notes are products, all kinds of chocolates, close to the product, so that users have an intuitive feeling, and write out the music can form a box of chocolates, so that users feel that there is a sense of private customization, the product revealed and the consumer experience perfect fit together.

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　　Case 11, woman fragrance, Tanabata love!

Advertisement owner: Boss

Promotion Products: Boss Femme boss fashion lady perfume

Project Highlights: Let users draw tarot cards, the mystery of the perfume and tarot cards together, divination tarot is a relatively more trusted by women to test the fate of one of the means, so caught a woman's insight, the product and consumers connected together.

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　　Case 12, you just love, the Tanabata night to me!

Advertiser: The Xmini of Beauty

Promotion Products: Beautiful Asian ring and mini car

Project highlights: In the Tanabata this day, two brands to create two romantic love beautiful story, let the user experience a love of beauty, and there is a key surprise, increase and user interaction, to help users send gifts. Screen clean line simple, to create a simple love atmosphere!

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