Han Hong endorsement, pet can pry the service of the million-dollar market

The development of the Internet, so that the ecological circle appears more prosperous scene, in the "Internet +" network background, Friends Circle, QQ Space, Weibo, forum and other social platforms under the impetus of the Internet to develop rapidly. From the initial QQ single chat mode, the development to advanced multi-level circle of friends, it can be said that the Internet has greatly changed people's lives.

With the expansion of the Internet social platform, fewer online gatherings, more online interaction, but also increase the sense of loneliness. And pets into households are regarded as family members, you can see the Chinese pet market has a huge potential. The Chinese pet market falls on the eve of the outbreak night.

The message from the circle of friends makes it clear that the future of the pet market will be very prosperous. The Chinese pet market falls on the eve of the outbreak night,

Social circles can see more people out of their pet photos, there will always be friends with cats and dogs to keep the hamster. With the improvement of people's living standard and the diversification of spiritual demand, pets have entered tens of millions of families, becoming an indispensable part of many people's daily life. As a result, a new according market is also in need of development, the following figures may give you some inspiration.

According to the "2015 China Pet Industry Special Research Report" data show that China currently has about 150 million pet dogs, pet cat 300.05 billion, the current industry value has exceeded 50 billion, three consecutive years growth rate of more than 30%. 80. Gradually became the mainstream of pet, the 30-year-old pet people accounted for more than 70%, and the family as a unit, the proportion of pet pet is 13%.

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January 23, in response to this part of the market, the pet group held the first project launch, Han Hong to Pet co-founder's identity debut, but also with worked friends platform, Sun Nan, sitar tan, Huangshengyi, Lu Yu and so on to the scene to support. Asked why the choice of "pet", Han Hong replied: "Cats and dogs than we live a lot shorter, in pets, we are their lifetime", in the singer and Public welfare Ambassador Han Hong Strong brand endorsement, pet This project also leap into people's eyes.

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Status: Huge potential but low overall level, lack of industry standards, large-scale development is hindered.

China has a pet family ratio and the average annual consumption of pets compared with developed countries, the gap is very large, the following is the U.S.-China-Japan pet Market comparison.

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As can be seen from the above table, China's pet market has a very large space for development, the future market opportunities are also obvious. At present, the development of pet industry in China is still in the groping forward, the problems are mainly focused on the following aspects:

(1) Pet supplies, food industry lack of corresponding scientific basis, industry standards, regulatory means;

(2) Pet supplies shops, beauty shops, hospitals and so on are mostly single shop, service is not professional, consumer loyalty is low;

(3) The consumption ideas and habits of middle and high-end market have not yet formed, the market still need to cultivate;

(4) The industry giants, which are co-branded but still not present, mean limitless opportunities and possibilities.

Outlook: "Internet +", can the pet industry to scrape the fresh air?

The traditional pet industry mainly includes pet supplies, food production and sales, pet services such as bathing, beauty, foster care, medical, the two components. Have pet to "Internet + Pet" mode into the market, and strive for pet owners to provide 360-degree, professional services. What changes will it bring to the pet industry?

1, vertical cultivation is fundamental, deep excavation user needs, integration of multi-source resources.

Whether it is a pet official website intended to create a comprehensive service platform, or pet apps want to guide the pets Social, and then to the pet body flagship store wanted to express the concept of pets life, are the pet industry multi-dimensional mining, the introduction of Internet resources and marketing methods, its platform, specialization, branding mode of operation, Service specifications will help to develop and improve the industry standards.

2, business development is an opportunity to get through the line and online, to provide users with services beyond expectations.

In addition to the traditional service of the pet market in the Internet, there is pet is to expand the business to smart hardware, and even the media and financial sector.

Have pet babe, is an already on sale of pets and health management intelligent device, can be GPS, base station, WiFi, gravity induction of four accurate positioning, real-time control of pet location, and all-round monitoring of love pets, such as sports, sleep and other data.

Will pet smart wear become the next outlet?

From the pet has carried out the business, we are not difficult to see, the pet layout is the typical mode of the model, that is, "online drainage, offline experience." Through the "Pet" app and pet information website to accumulate users, and then users to pet offline experience store import, so as to achieve a pet further business objectives. Combined with the current upsurge, it is not difficult to imagine, in the future, "pet" offline services in addition to continue to expand the high-end flagship store and offline shop, more likely to set up a professional service team, to provide home beauty, home bathing, valet and other business, its service nearly one step to achieve closed.

When it comes to media and finance, I'm afraid many people can't imagine what it would be like to do with the pet industry. But pets all become "pet" things, because they have become the expansion of human feelings, and emotional expression and demand is plural. According to pet high-level revealed that "have pet" film has been in Toupai pet-related films, will also be with well-known television stations to discuss program cooperation, the future will also issue pet periodicals and magazines, in the future will introduce pet insurance, pet tourism and other peripheral value-added services.

The number of pets in China has increased nearly nine times times in the last 10 years, and the number of pets currently accounts for 20% of the total population of China, with the largest number of pets in Guangdong Province, accounting for about 10.62% of the country's total, which is enough to see the huge market for pet services in China. and other research data show that most pet families, the monthly cost of spending basically 1000-3000 yuan, more people will go to million yuan. In this way, the pet is a hobby that burns money. Because of this, only presses the rapid development of the pet industry, the next five years, the pet service industry will show a blowout situation. A dragon-style professional service, or the emergence of the industry giants opportunity.

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Han Hong in the identity of the co-founder in the Pet conference, in addition to the Han Hong Charity fund and the pet group set up a "pet has love and care to rescue the homeless animal charity fund" This layer of the link, it may be more value is the industry expressed the vision. Under the impetus of the star effect, whether the pet can play the role of leverage, become the industry leader, is worth looking forward to.

According to the current potential of China's pet market, Sindongfang (Public number: Sindongfang) believes that the future growth of space is still very large. Pet Group has launched a spoiled item is also adapted to the needs of the Chinese market, as for the Chinese pet market this huge cake who can really enjoy, it will take time to verify. But there is no doubt that there are huge business opportunities in the pet market.

From the development of old-age pets to young people now have pets, it is clear to see: Pets throughout the home and the streets. The pet market spring has come, the opportunity is in front of you, see if you can seize.

Reprint Please specify: Wen/Sindongfang, Gen Y writer, columnist, science and technology from the media. Public Number: Xin Dongfang

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Han Hong endorsement, pet can pry the service of the million-dollar market