Hand-travel overseas promotion strategy arrangement so that you no longer have no clue

How much do you know about the five major stages of getting started in overseas markets?

"Abstract" in the domestic game industry, the rapid development of the background, the hands of the sea has become normal. So, in overseas markets, what is your first step to a well-known five-stage tour from the shelves? What do you do to make your hand travel known?

According to the 2015 China games Industry report, 2015 mobile game revenue far exceeded the page tour reached 51.46 billion yuan, of which China's independent research and development online game overseas export sales revenue reached 5.31 billion U.S. dollars, an increase of 72.4%. In 2016, these numbers will continue to be refreshed. It is not difficult to find that overseas markets have undoubtedly become a new breakthrough in China's hand-tour industry.

When it comes to hand-swimming, we have to talk about promotion. In China, whether it is Android or Apple system, there are a lot of app stores to download, so in the promotion of the time is more complicated; as there are so many domestic applications in the country, Android is Google Play, Apple is the App store, so "punch the list" Because of its simple and direct effect has become the vast number of developers the most enthusiastic way to promote. Although repeatedly by Apple's crackdown, but "hit the list" is still the hand-tour products important means of promotion. When it comes to "punching the table", the most important thing is the number of search downloads and application ratings for the rankings, which directly affect the overall ranking of the application. So what do you do with your overseas promotion? Below the author summarizes the overseas Market hand tour five big stage and the need promotion!

1, China and Japan and South Korea hand tour market relations

South Korea: The Korean market is almost under the rule of Android, the recent increase in the third-party channel conditions in South Korea, manufacturers do not access Kakao choose their own distribution of cases began to grow. The number of advertising CPI in Korea market is huge and the channel is mixed. But most of the world's major hand-tour market, domestic hand-tour in the Korean market localization is still relatively mature.

Japan: At present the world's first hand-tour market, users are very picky, but the ability to pay amazing. Unfortunately, domestic hand tours still lack success stories in the Japanese market, and it is also more difficult to build local teams locally. In a nutshell, the Japanese market is a huge meat bone, but this bone is very difficult to chew.

2. The five stages of the overseas market start-up tour and the necessary promotion

Invincible Warrior Technology in accordance with the time and user volume of the hand-tour product promotion is divided into 5 stages, namely: pre-shelf, the initial stage, the growth period (1 million ~300 million download), the expansion period (3 million ~500 million download), the outbreak period (more than 5 million download). and the promotion method can be divided into 7 types, namely: pre-registration, vertical media propaganda, punch list, online brand strengthening, facebook/twitter optimization, offline brand propaganda.

Pre-registration

Pre-registration is applicable to the pre-launch of hand-tour products, through the establishment of the game trailer page, while effectively carrying out brand propaganda, establish a complete landing operation system. It is a common practice to enable users to sign up for a preview page, to open an official account on major social media such as Facebook/twitter, to advertise a product on a media platform, to use video and banner to direct users to a trailer or Facebook.

Media Promotion

Media promotion is suitable for every period of the promotion of hand-travel products. Through multi-faceted introduction of game-rich content, increase the player's understanding of the game, improve the player's activity and spread effect. According to the game Shelf time Introduction Game summary, Introduction play, launch strategy and so on are the main way of media publicity.

Punch List

The punch list is suitable for long-term product launch at the beginning. The main way is to increase the number of downloads and praise, which has a great increase in the overall ranking of applications! On-line initial use of the unit to bring the largest natural inflow, determine the second month after the income base. The short-term efficiency of motivational advertising can achieve the best results on a fast-climbing list. Below we mainly look at the overseas market to pay attention to the list of points. GooglePlay and AppStore have a certain difference in the target list, GooglePlay on the most important free new list, and AppStore is the comprehensive list. The punch list should take into account the quality of the urser, the timing of the rush (time), the number of downloads needed and with other ads. It is best to find high-quality overseas promotion company to do download volume and number of praise.

Brand Promotion on line

Online branding is applicable to the early stage of product launch to pre-expansion. This piece according to the product, the company's different have different play, specific or the actual situation to operate.

Facebook, Twitter Promotion

Facebook, Twitter promotion applies to product launch early to the outbreak. Facebook, for example, is mainly divided between Facebook ads and Facebook community. Facebook ads are designed to deliver non-motivational, high-quality downloads for ad operations, using age and gender classifications to improve accuracy. After acquiring a certain number of precise users, this parent set of this council expands the similar sticky users and carries on the expansion again. And Facebook community uses the platform to interact with users online.

Offline brand Promotion

Show brand promotion applies to products into the long-term to the outbreak. Outdoor Advertising (trams, subway advertising, bus advertising, building signs advertising), television advertising, magazine advertising, large-scale activities, star endorsements, etc. are the common means of offline brand propaganda. Of course, to do the offline brand propaganda needs to invest is also very big, basically only big companies will pay attention to their own brand. And the average developer doesn't have to think about it.

After reading this article believe that your opponent on the shelves of the release has a greater confidence, for how to promote their products also have a direction.

Hand-travel overseas promotion strategy arrangement so that you no longer have no clue