Hand travel promotion preheating, how to get more users at low cost

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Hand-Tour Market competition, leading to new travel promotion costs have risen, now a Class A game pre-promotion costs have reached 2k-3k million, and such a large cost for small and medium-sized manufacturers, is undoubtedly prohibitive astronomical.

360 Mobile platform Open platform launched the "Morning Star" new tour assignment plan, has achieved significant results. Among them, the new tour preheating plan has also helped a lot of products to obtain a very good promotion effect, a few days ago, 360 and on-line new tour anticipation list system, for the majority of CP, is extremely rare low-cost access to the user's opportunity.

Full preheating to accumulate new heat value

　　The current hand-tour CP to obtain new users cost even up to 50-80 yuan, if the new tour to warm up, the maximum level before the official launch of the user resources, equivalent to save millions of of the promotion costs. 360 as the first major hair style channels in China, the warm-up link is very important, the launch of the "New heat value" successfully will be the preheating link data. Changes in the value of new travel will affect the game's ranking on the "New travel expectation list", which in turn affects the acquisition of referral resources and the conversion of potential users.

"New travel Expectations" as 360 dedicated to the test period of the game to open up the list, will not participate in any manual intervention, ranked entirely by the "new travel heat value" generated, every 24 hours to refresh. As a result, CP can increase the "new heat value" through various operational behaviors, so that the game will be high at each refresh.

What are the operational behaviors that can increase the heat value?

　　1, the game zone active situation (the number of consulting articles, the situation of user access to the zone, etc.);

2, the Game Forum active situation (the Forum organization activity situation, the Forum user's active situation, the Forum topic post and the reply situation, the Forum user registration situation, etc.);

3, the release of operational events (open service information, open test information, do not delete files testing, delete files test, public testing, etc.);

4, the number of game packages submitted.

Take the zone, build a forum to provide users with "active field"

　　In short, the new travel heat value and CP normal operation behavior, to obtain a heightened new heat, also must be from the zone, Forum and other aspects.

The first is to increase the level of activity in the game area. The 360 platform is very encouraging for new tours to open a game area. The operation of the zone is also a great learning. Rather than just uploading some of the game's monotonous information infusion, the CP is best assigned to a dedicated area for maintenance. It is best to be able to update the content of the zone regularly, even daily, such as game development progress, game content video, etc. In this way, the zone can attract more users to browse, along with the new travel heat on the list of the promotion.

In addition to the game area, the game forum is also an indispensable battleground. The heat of the zone embodies the CP active maintenance, the two strum heat reflects the maintenance effect, the appearance of the zone operation of the results and problems, can get the most direct feedback from the forum, but also the CP and the Game User Communication window. A good forum maintainer can build feelings with users, and inspire the user's enthusiasm, this is not a machine will only provide official response to the work of the people can do.

The forum is the traditional means of operation and requires continuous maintenance. Preheat through the game to every aspect of the game's beta. Excellent forum operators are good at invoking user enthusiasm. The activation code, gift package and other resources to publish information, and create a game-specific creative activities to attract users. As for the activity design, it is best to design around the service user. The game preheating stage can attract users to post reply by giving the activation code or the gift package, after the game open test, the "Find bug" activity is almost necessary to solve the in-game problems and increase user activity. As the game grows, you can increase the user's viscosity through activities such as "mood stories" to enhance the exchange of game content.

Preheat the new tour and increase the retention rate by twice times

　　Not long ago, by Tian Silkworm potato Fencing producer 3D Card Player Tour "new Big Master", through the pre-full pre-heating, in the test period of the new tour look forward to the top of the list. On the first day of the launch, the retention rate of its test users increased by 200%, much more than other similar hand tours not fully preheated. As of now, there are book games through the "New travel expectation list" To obtain a good preheating effect.

Thus, the new tour preheating for the product on-line operation of the importance of self-evident. Then CP through active on the zone and the efforts of the Forum's operation and maintenance of the increase in heat value, will be in the expectations of the list has a direct embodiment. Active preheating and maintenance, allowing players to quickly gather in the new area of the discussion, the higher the heat value, conversely attenuation, the heat value will affect the level of new travel resources, thus affecting the test user volume and game rating.

In addition, the heat value of the high and low, not only reflected in the position of the waiting list, but also affect the allocation of testing resources and game ratings, including new tour placements, gift package resource level. The more opportunities you get on the spot, the more you can download and convert your users. CP can release packages at recommended locations, promote new, stable retention, or even fill in the system's numerical omissions, as well as access to 360 mobile phone assistants, 360 game lobby Benefits Center, Gift Center, and game Product Details page resource display. Significantly increase exposure opportunities, increase the download conversion rate, and then nurture the expected value, the two are complementary.

Perhaps there is a CP worry about the lack of IP-free game suction capacity, the area operation of the initial difficulty and so on. In this respect, in the operation of the zone, 360 also provides a lot of exclusive resources, CP can get 360 mobile phone assistants and Game Hall details page, good search items such as important resources priority display, the release of high-quality information or power, will also have the opportunity to get 360 mobile phone helper application ring recommendations. In addition, in the Forum held a series of welfare activities, the popular theme will also get a good search Onebox recommended display, greatly enhance the game exposure, more new players to move in.

The new test period should be CP busiest period of time, a lot of product commissioning work, as well as operations, marketing activities, and foreign propaganda, cooperation and other matters. It's all about getting the most out of your exposure when you're finally on a new tour, so you can improve your product's performance. The new value of the 360 launch is undoubtedly a service that deserves the attention and is a great opportunity to get loyal users cheap and effective. If the CP can be in the early through a variety of pre-heating operation means, can be boarded the new travel expectations, access to more testing resources and user attention, and its value even equivalent to the Tens promotion costs.

Hand travel promotion preheating, how to get more users at low cost