Heart without distractions, to die: WGDC2016 to create a class on the enterprise

"It is the best of times and the worst of times; it is the spring of hope and the winter of disappointment." "
------Dickens

WGDC2016 the curtain has been more than a month, I still remember after the meeting, through the large and spacious National Convention Center Hall, out of the C3 gate, turned back to the glass door frame on the propaganda banner of the eye. Under the setting sun, the "ubiquitous geographic information" is particularly dazzling. A day ago I entered the hall with expectation, and after a day I walked out of the door with thought.

The theme of this year's conference is "ubiquitous Geographic information", which revolves around the cross-border integration of geographic information technology. Li Deeren Academician, Dr. Tao and other industry players for the General Assembly platform, elaborated the geographical information industry present situation analysis and the future development forecast, for the geographical information practitioner to depict a vivid hopeful blueprint. The conference is like a feast for the industry, hosting Fontaibe's well-prepared, so that every participant can find a suitable dish for their taste. The two days of the conference, the content is unusually rich, the entire venue of the air is filled with the taste of geographical information. In the emotion of the media industry, I feel that the theme of the Conference can be changed to a ubiquitous speech.

Maker: the fleeting fireworks

Cruising in different sub-venues, most of the guests ' wonderful sharing can only be tasted, as a part of the creators of my attention to focus more on the start-up company. The forum provides a stage for the company to fully showcase itself: a creator session. The protagonist of this year's maker session is indoor positioning technology. The whole road show content is very rich, in-depth technical display, so pertinent market analysis, colorful case sub-items, but left a deep impression of not much. The creators show more of what is at the technical or product level, and less on innovation in cross-border converged applications and business models. For the maker, if the core technology/products can not form an absolute technical barrier in a short time and occupy the market, in the business model is not mature can be targeted reference, it is difficult to obtain the favor of VC big coffee. Without the support of capital, exposing themselves to the harsh ecological environment of the market competition, bare hands may be difficult to escape the fate of the internet giant Crush.

So when Baidu/NavInfo appeared on WGDC2016 's podium, WGDC2016 was no longer a feast for the founding of the enterprise. When the creators in the introduction of their company's indoor positioning technology accuracy, Baidu Map has quietly supported the indoor positioning; When the creators are demonstrating the efficiency of LIDAR rapid modeling, the new 4K map based on LiDAR Point cloud-assisted modeling is even a driverless car ready to run. When the creators are still thinking about how to cut into the Internet + mode, the internet giants have quietly stepped over. Next year's WGDC, I do not know what will be the station to the spotlight, but I hope that some of the creators of this year will be able to stand on the podium again, and you share the company's development experience over the past year.

Innovation first, then cross-border

I often think about cross-border this topic. Why do companies need to cross-border? What does geo-information create across borders? There are entrepreneurs jokingly said: cross-border transformation is to find a dead, not cross-border not transformation is waiting for death, a bit of bad reason. On the road to cross-border transformation, I estimate that most of them have not yet figured out why their own companies are falling. I don't agree with the blind cross-border. Successful cross-border transformation of enterprises, are determined to move. The leaders of these enterprises are rich in business forward-looking and deep industry insight, in the company's stable development stage has been far-sighted to see three years or even five years after the development trend, fully planning ahead of layout. When the time is ripe, nature is all right. On the contrary, all day long thinking of cross-border to find the tuyere or their own business can not open the market, forced to cross-border transformation of the creation of enterprises, the chances of success is very small.

Is that normal? Surveying and mapping geographic information industry does not require cross-border transformation? I think, first of all, the industry innovation, and then consider the cross-border transformation. The most difficult cross-boundary is not the realm of skill, but the realm of ideas. Now the so-called cross-border is in the styled, but in the same industry in the integration of resources, self-touch in the circle, many self-righteous, there are few people who really have cross-boundary thinking. Cross-border out is for resource cooperation, not gongchenglvede. Want to dominated all die of hard to see, willing to do supporting the chances of survival is very high. The blue sea in your eyes may be just the Red Sea with blue light.

Dig deep and accumulate grain

"We are not afraid of bat, we are afraid of entrepreneurial companies, using new models and technologies to subvert us," said Cheng Peng, a new CEO. We want to create a better platform for everyone's value, so that you do better, we can do better, it is also let us follow you to develop better. "This is a bit of a polite compliment, but it also means that startups are more innovative than big companies," he said. Big companies rely on efficiency, small companies rely on innovation. Chuang Enterprises want to small broad, break through the monopoly of large companies, only rely on innovation. This innovation is both technical and modal; it is both conceptual and business.

Surveying and mapping the geographical information industry innovation, I think, not by cross-border, but by "deep digging, broad food." In their familiar business scenarios, deep excavation of the user's real needs, rooted in a specific area, effectively serve the target customers. The future market is 2B, the application of heavy vertical field can be shown. It is an internal innovation to use the SaaS model to transform the information business of surveying and mapping geographic information industry. A SaaS business, should be a tool-based or application-oriented, to meet the specific needs of target customers, solve specific problems. A good SaaS application makes it easy for non-developers to have a bit of a shared economy, to aggregate third-party resources, and to integrate the industry chain up and down. And all of this relies on persistence and hard work in this field for a long time. For the creation of enterprises, the heart without distractions to do their good business, with the mentality of death to face the giants of competition and infiltration, more practical than the transition across the border.

Heart without distractions, to die: WGDC2016 to create a class on the enterprise