As the name of this book shows "negotiation is everywhere", the author analyzes the factors that determine the success or failure of negotiation from different perspectives and provides specific countermeasures. The layout of the book is good, it is the kind of method that is suitable for reading in the car and it is not too tired to read it.
Books can give readers a lot of inspiration. Specifically, there are three points: How to tell stories, how to treat opponents differently, and how to turn yourself into a specific person rather than a name on paper.
People want to become masters of storytelling, and read carefully how this book can be learned. In my personal experience, it is extremely difficult to find good materials, tell good stories, and write down good stories to make readers laugh. These three things have different logics and require different abilities, this book is not simply done, but well done. When I opened the book, the author mentioned that there was no reference in the book. I thought it was an arrogant author. After reading the book, I found that there was no reference at all. He used examples in his life. For example, when talking about a salesman, he put a sports table in his shirt pocket before talking with the customer. When he recommended products, he always went into the door without interruption. When he feels that there is no hope for a customer, he approaches the customer, holds the customer's hand, and shows a very bad expression. Because it is very close, and the addition of ** is very quiet, the customer's city center can hear a slight click. The average customer will ask, "What is the voice ?" The salesman would be surprised and touched his chest and said, "Oh, it's my starter. Sorry, can you give me a cup of water ?" P113: there are many similar good stories in the book.
As mentioned in the story above, although it is also a negotiation, the salesman basically relied on deception to give me the feeling that it is not very good. The author also thought about this. In the book, he particularly emphasized the preconditions for using the tricks to treat his opponent differently. The three prerequisites for greeting with Yin are: the relationship cannot continue, self-blame afterwards, and the victim must be imperceptible (p120 ). If this is not possible, you should choose a win-win negotiation strategy instead of making profits for yourself by deception.
Finally, during the negotiation, you should not make yourself a name on paper, but a living person, which is more profitable for you. On the 207th page, the author talked about how to rent the house he wants. He has already registered 50 people in person, but there is only one house. He personally came to the house and introduced his situation. He communicated with him enthusiastically and soon made a deal. Compared to him, other competitors are just a simple name. Many things need to be active and sincere!
In short, this is a highly-handwritten negotiating manual, which should be used in daily work.