High Item 4.20 Day job

High Item 4.20 Day job
Chapter 20, Strategic management
1. What are the characteristics of enterprise strategy?
Answer: 1), Global 2), long-term 3), resistance 4), programmatic
2. What are the characteristics of enterprise strategic decision-making?
A: 1), the decision-making object is complex, it is difficult to grasp its structure, and there is no precedent for its treatment is also no experience to follow.
2), the face of the problem is often sudden, unpredictable. Relies on a little information from the outside about how the future changes.
3), the nature of decision-making directly related to the future of enterprises.
4), evaluation difficulties, difficult to standardize.
3. What are the three steps of strategic management? Remember
A: Strategic management is divided into strategic development, strategic implementation and strategic assessment of three steps.
4, the organization of the Organization to include the philosophy and organization purposes, please write down the definition of 2.
A: 1), the so-called organizational philosophy, refers to an organization for its business activities established by the values, beliefs and code of conduct.
2), the so-called organizational purpose, refers to the organization to carry out or intends to carry out activities, as well as the current or desired organization type.
5, to determine the purpose of an organization, what to do first? Remember
A: To determine the purpose of an organization, you must first identify its existing and potential customers.
6, what is the long-term goal, what is short-term goal?
A: 1), long-term goals stipulate the results that the organization expects to perform its mission, usually beyond the organization's current accounting age. Long-term goals cannot be vague and abstract, it is a specific, concrete and measurable outcome, and if the organization is to succeed in fulfilling its mission, these results must be achieved.
2) Short-term goal is to implement the goal, its time limit often within 1 years, is the manager to achieve the organization's long-term goal. Short-term goals should be derived from in-depth evaluations of long-term objectives, which should be prioritized in accordance with the objectives. Once the order is determined, short-term goals can be established to achieve long-term goals.
7. What are the five steps of strategy formulation? Remember
A: Strategy can be developed through the five Steps of strategic analysis, strategic grooming, strategic selection, strategic assessment, and strategy matching.
8. What are the external analyses in the strategic analysis?
A: 1),. Macro Trend Analysis 2), Industry Analysis 3), External factor Evaluation matrix (EFE)
9. What are the macro trend analysis? Please list the names and briefly describe them.
A: Macro trend analysis includes:
1), pest analysis-refers to the macro-environmental analysis, p is political (political), E is the economy (economic), S is social and cultural (social and cultural), T is the technology (technological)
2), SCP analysis-the market structure, market behavior and market performance and its intrinsic relation in the specific industry are the main research objects, S is the market structure (markets Structure), C is the market behavior (markets Conduct), p is the market performance performance).
10. What are the industry analysis?
A: 1), concentration analysis 2), Value chain analysis 3), structural Analysis: five-force model.
11. The five-force model believes that the competition in the industry includes five basic competitive forces. (note) (see Figure 20.1, the five-force model) p430-431 can also refer to the figure. 20.2 five-Force model
A: 1), potential industry newcomers 2), competition for Alternatives 3), buyer bargaining capacity 4), supplier bargaining capacity 5), competition between existing competitions
12. What are the internal analyses in strategic analysis? Please list the names and briefly describe them.
A: 1), the competitive Posture Matrix (CPM), the CPM matrix is used to identify our major competitors and their specific strengths and weaknesses relative to our strategic position, these major competitors.
2), resources and capacity analysis, enterprise resources and capacity analysis will be the competitive elements according to the importance of the degree of enterprise ownership and comprehensive analysis to reveal the real competitive strength of enterprises.
3), Internal factor Evaluation matrix (IFE), the results of analysis and evaluation of internal factors and weaknesses of enterprises are expressed in matrix form, forming internal factor evaluation matrix (Internal Factor Evaluation matrix IFE).
13. Analysis of internal and external environment in strategic analysis SWOT, so strategy, WO strategy, ST Strategy, WT Strategic countermeasures are what? Remember
A: 1), so strategy: to give advantages, take advantage of opportunities. 2), WO Strategy: Take advantage of opportunities to overcome weaknesses. 3), ST strategy: Use the advantages, avoid threats. 4) WT strategy: Reduce weaknesses and avoid threats.
14. What are the three levels of the strategy?
A: Strategies include corporate strategy, business strategy and functional strategy.
15, the comprehensive strategy has the strengthening type, the defensive type, the expansion type, respectively includes what?
A: 1), strengthen the strategy including market penetration, market development and product development three kinds
2), defensive strategies include harvesting, joint ventures, divestitures and liquidation
3), expansion strategy including integration and diversification, integration includes forward integration, backward integration and horizontal integration of three.
16, the competitive strategy is differentiated, centralized, low-cost strategy, what is the meaning of each?
A: 1), differentiation strategy is to provide a number of different products and services to meet customer special requirements, the formation of a competitive advantage strategy.
2), the centralized strategy is to focus on a specific target market, for specific regions or specific buyers group to provide special products or services.
3), low-cost strategy is to obtain a relatively low cost than competitors, rather than to obtain an absolute low cost, to provide buyers with features and services to enhance the competitiveness of products.
17. Understand figure 20.8 strategic position and earthquake evaluation diagram, please answer the left CA, right is, above FS, what does the following es mean?
A: The left CA is a competitive advantage, the right is the industry advantage, the above FS financial advantage, the following ES is environmental stability
18, understand the figure 20.9 large strategic matrix, please answer the horizontal axis, ordinate, the meaning of four directions.
A: The right strong competitive position, the left weak competitive position, the above market growth is rapid, the following market growth is slow
19, understand the figure 20.10 Boston matrix, for stars, Taurus, skinny Dog, problem business, please explain their meaning (remember four names, and understand the content)
A: The problem business (all have) ———— refers to the high market growth rate, low market share of the company's business
Star Business (development)--if the problem business succeeds, it becomes a star business
Now Taurus Business (Stable)-when the market's annual growth rate drops below 10%, if it held to maintain a larger market share, the front of the obvious business is a cash cow business.
Lean Dog Business (retreat)-refers to the company's business where the market growth rate is earside and the market share is low.
20, please point out the development, maintenance, harvest, give up, respectively, what business to apply? Remember
A: development--Applicable to problem business
Maintenance--For a strong Taurus business
Harvest-for the ailing Taurus business, also for the problem business and the lean Dog business
Give up--for the thin dog business and the problem business
21. What is the role of corporate strategic planning?
A: 1), the strategic plan is the top management of the command of the basis 2), the strategic plan is to deal with uncertain means 3), the strategic plan is to reduce waste, improve the effectiveness of the method 4), the strategic plan is the management of the basis of control
22, from the perspective of strategic and organizational adaptation, what is the real key factor in choosing an organizational structure?
A: The senior management of the enterprise to the pioneering issues, engineering and technical issues, administrative issues of understanding and grasp.
23. What are the four types of strategic organization? The applicable conditions or characteristics of each individual. Remember
A: 1), defensive type: Trying to establish a stable business environment, production of limited products, occupy a part of the potential market, applicable to a more stable industry.
2), pioneering: The basic principle to follow is flexibility, more suitable for the dynamic environment, its ability is mainly reflected in the search and development of new products and market opportunities
3), Analytical type: Between defensive and pioneering, trying to get profit with minimal risk and maximum opportunity.
4), reactive type: Suitable for business monopoly or highly operated industry

Chapter 21, Business process management and reorganization
1. What are the 6 elements of a process?
A: The 6 elements of the process are: input resources, activities, interaction of activities (i.e. structure), output, customer, value.

2. What is the definition of business process management? What is the difference between BPM and BPR?
A: Business process management (MANAGEMENT,BPM) is a low-systematization approach centered on standardized, end-to-end business processes, with the aim of continuously improving organizational business performance.
The difference between BPM and BPR is that BPM does not need to be reorganized, whereas BPR requires reorganization.
3. What is the core of process management? What is the essence?
A: The core of process management is the process, and the essence of process management is to construct excellent business processes.
4. What are the four steps involved in good business process management? (Note: similar to PDCA)
A: The steps of good business process management include process design, process execution, process evaluation, and process improvement in four steps.
5. What are the analysis and design methods of the process? (Answer six small headings)
Answer: 1), the Value chain analysis method
2), ABC Cost method
3), Process modeling and simulation
4) Modeling method of business process analysis based on Unified Modeling Language (UML)
5), Brainstorming and Delphi methods (two can be counted)
6), Benchmark targeting method
6. What is the main problem of BPR? Remember
A: The first issue of BRP Unified understanding, so that the full staff of the implementation of BPR can reach a consensus.
7, the implementation of BPR will cause a variety of enterprises, multi-level changes, mainly including which three aspects?
A: 1). Changes in corporate culture and Concepts 2). Changes in business processes 3). Changes in organization and management
8, multi-layer BPR implementation of the structure of the implementation of BPR decomposition three levels, including the concept of reconstruction layer, what and what?
A: The multi-level BPR implementation body structure decomposes the implementation of BPR into three levels, including the concept reconstruction layer, the process reconstruction layer and the organization reconstruction layer.

Chapter 22, Knowledge Management

1, for the project management organization, what is knowledge?
A: To the project management organization, knowledge is its own design and development results, a variety of patents, non-patented technology, design and development capabilities, project members have mastered the skills and other intellectual resources.

2. What is the definition of knowledge management? What are the four areas involved in knowledge management? Remember
A: the definition of knowledge management refers to the process of creating, acquiring and using knowledge in order to enhance the performance of the organization.
The knowledge management mainly involves four aspects:
1) to monitor and promote knowledge-related activities from top to bottom.
2), create and maintain knowledge infrastructure.
3), update the organization and transform the knowledge assets.
4), use knowledge to improve its value.

3. What are the five steps of explicit knowledge management?
Answer: 1), explicit knowledge acquisition
2), explicit knowledge filtering
3), explicit knowledge organization
4), explicit knowledge dissemination
5), Explicit knowledge application

4. What are the methods of sharing tacit knowledge? Remember
A: The tacit knowledge sharing method has the following four kinds: 1), the encoding 2), face-to-head communication 3), the personnel rotation 4), the network
5. What are the five levels of the value level pyramid of intellectual resources, and what are the differences from low to high? Among them, which 2 is the initial, which 3 is the offensive strategy?
A: The value level pyramid of intellectual resources from low to high includes defense, cost control, profit center, integration, foresight.
The two tiers of "defense" and "cost control" are initial, and the three to five levels of "profit center", "Integration" and "vision" are offensive strategies.
6. What is the core of e-commerce? What are the four streams that make up e-commerce? Which is the most basic?
A: The core issue of e-commerce is "data information".
The four kinds of flows that constitute e-commerce include information flow, capital flow, quotient flow and logistics.
The information flow is the most basic.

High Item 4.20 Day job