Hospital Website: Mandatory user Experience

The medical industry's SEO competition can be said to be very intense, this has done the hospital website SEO are relatively clear, Baidu, it is not difficult to find, first look at the "male hospital" this keyword Baidu index:

　　

Today I would like to talk about the hospital site user experience problem, since it is a hospital website, so visitors are basically patients or to consult a certain type of disease. The site's user experience is all SEO practitioners cliché of the problem, but most of the theory is biased, how to operate? How to improve their own web site to improve user experience, reduce the page bounce rate. It seems that few people use examples to explain this. First, the user experience requires the website operator to think. Second, the user experience needs to be constantly improved according to the needs of users. The author analyzed several hospital websites and found a common problem:

　　

See a number of hospital sites on the home page are added such an online consultation system, as long as someone visit the site will pop up similar prompts box. As if these hospital website templates are similar, not only with the form of pop-up box, but also on the site added a few visitors online consultation system, the more tangled is the pop-up box is not off. This is done on the surface in order to more convenient patient counseling, improve the site's user experience. In fact, if you think about it, it's not good. It's easy to get bored and the pages are confusing. This is a "mandatory user experience", but there are also more concise forms of hospital websites:

　　

I think this design is better, but the content should be placed in a prominent position on the site. For example: The website dominates the navigation below, also or in the website page The left side uses a floating box form, the user experience principle is the transposition ponder. User Experience White is to let the user cool things, not mandatory to let the user how. Always let the user passively accept will be annoying, and then lose the user. To find ways to let users willingly accept. Well, the author is also generalities, how to let the user experience embodied in the Site page also need us to think seriously!

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