House of Quality

 

House of QualityIs a digoal, resembling a house,^{[1] used for defining the relationship betweencustomer desires and the firm/product capabilities.[2]
It is a part of theQuality Function Deployment (QFD) and it utilizes aplanning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants. it looks like a House with a "correlation matrix" as its roof,
Customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products shoshould be designed to reflect MERs 'desires and tastes ".[3]
It also is reported to increase cross functional integration within organizations using it, especially betweenmarketing, engineering and manufacturing.}

The basic structure is a table with "Whats" as the labels on the left and "Hows" except ss the top. the roof is a diagonal matrix of "Hows. hows "and the body of the house is a matrix of" Whats. hows ". both of these matrices are filled with indicators
Of whether the interaction of the specific item is a strong positive, a strong negative, or somewhere in. additional retail es on the right side and bottom hold the "Whys" (market research, etc .) and the "How Muches ". rankings based on the Whys and
Correlations can be used to calculate priorities for the Hows.

House of Quality analysis can also be cascaded, with "Hows" from one level becoming the "Whats" of a lower level; as this progresses the decisions get closer to the engineering/manufacturing details.

A flash tutorial exists showing the Build Process of the traditional QFD "House of quality" (HOQ ).^{[4] There are also free house of quality templates available
That walk users through the process of creating a house of quality.[5]}

 

References

1. ^
   House of quality Matrix
2. ^John R. Hauser (1993) How Puritan-Bennet used the house of quality.Sloan Management Review, Spring, 61-70.
3. ^John R. Hauser & Don clausing (1988) The House of quality.Harvard Business Review, May-June, 63-73
4. ^
   Http://www.webducate.net/qfd/qfd-hoq-tutorial.swf
5. ^
   QFD online-free house of quality (QFD) templates for Excel