How Baidu is based on the search results of the page sorting

As we all know, the site optimization process many webmaster, racked their brains to analyze Baidu's keywords ranking of the relevant algorithms, but often their work is not very obvious results, this time for seoer undoubtedly have a plight of the situation, this time I think we must relax the mentality, For our competitors, for the home page of other sites must be detailed analysis, that how to effectively analyze it, we enter today's theme, website optimization process Baidu is how the results of the page to sort.

First, according to the search results page for the user's value. Now with the search engine algorithm constantly upgraded, search engine can judge the value of the search page according to the user's behavior, for example, search related product information Some industry websites of the classification information platform of the page information will occupy a large format, the same is a high weight of the site, Some industry portal forums and blogs similar product class information will appear less frequently, so the search engine will think that the industry business-to-business and the consumer website published product information may be the user's attention will be relatively high. Therefore the search engine can judge the search usage rate according to the user behavior, the search usage rate Low website relative page value will be very low.

Second: page generation time is the search engine Judgment results page Magic weapon. We know that the normal generation of related search static pages, in time is a regular, generally is based on the webmaster in the update of the article when there are regular updates to generate the relevant static page, he is a uniform dynamic process, a lot of stationmaster collect many articles, in a certain period of time wantonly generate many static pages, In a relatively short period of time a large number of related search static pages, through the cheating means to collect thousands of related keywords at a time in bulk into static pages. This approach is undoubtedly caused by Baidu to the site to reduce the right of the inducement, so, static page generation must pay attention to the balance of time.

Third: keyword matching site content is the search value. Many times when we search for some keywords Baidu does not know which pages for users really help, for example, a lot of collection sites, mainly set the key words after a large number of site content collection, the collection of articles in a lot of semantics of the sentence, a lot of statements order confusion can not read, Such a page even if the luck appears in the results page may be a flash in the pan, because whether the quality of the content or keyword matching accuracy has lost value, for the user has no value of things want to get more ideal location of its difficulty is conceivable.

The relevance of the content and the value of the content itself. We know that Baidu is very concerned about the relevance of the page, this easy to understand, such as your search for weight loss but out of the results if most of them are whitening acne, you are a how the mood, Baidu has been the user experience of the advocates and practitioners, in the user experience, relevance is only a detail, The key is whether the content can really help our vast number of users, Baidu is how to judge the quality of the page? The release time of the article, reproduced articles general and original article there is a big difference. User stay time, a user search for a keyword after entering the home page has 10 sites, that page relative to the user's long stay, the page for the value of the user is high, the page of the RV value, that is, to turn heads, may be users understand an article, for other reasons, But the next time you come in to search the word again, or directly open the page that came in before, this is in some way the surface, this article is deep user approved. Combined with the above factors, Baidu will be the next update, the quality of the page will be adjusted, intuitive performance is to enhance the ranking of the page.

Finally, the author summed up, in fact, the search engine for the content of the Web page really no one can fully understand the algorithm, we can only through user behavior and their own in the optimization process of practice, to explore and analyze, as long as you are good at observation and thinking, any search engine results page of the sort You will find a lot of clues through different types of Web sites and page content, the use of their own conjectures in practice, detailed analysis, will certainly come up with a reasonable way to optimize their own, well, the above article from Lantian Tang Yu Hot springs http:// www.tangyutour.com original webmaster Network, reproduced please indicate the author copyright information, thank you for your cooperation.