How can a website be successful? Determining the target is the key

Source: Internet
Author: User
Building a website is the key to success, just like any other project. Move forward without thinking or planning, just put some of your favorite texts and images on the Internet, and then go to other things. This will only produce bad websites, and will soon be forgotten by others.
When we plan to build a website, the first thing we need to do is to think calmly, seriously, and plan. You need to know that website creation is for a specific purpose, which requires effective information exchange. To achieve this, you must select the information content and determine the information exchange method.
Building a website is the same as creating other marketing projects. The first step is to determine the target.
Different websites have different pursuits and objectives on the Internet, and will achieve different gains. Enterprises and individuals cannot simply set up websites as their targets. Enterprises are economic organizations with profit as their targets, and individuals are building websites to get profits and returns. Therefore, we should first consider the long-term survival, development, and profitability of enterprises and individuals.
We need to know that there are huge differences between different companies. Most people think that not all enterprises are suitable for all-round development of online marketing, or not all enterprises must adopt the same online marketing strategy.
When building a website, we should first have a clear understanding of the following basic strategic issues:
1. What are the purposes and motivations for establishing websites and conducting online marketing?
2. Is this purpose suitable for online marketing?
3. Is it time to enter people?
4. How to deal with the relationship with traditional marketing businesses?
First, the first question is: what is the purpose and motivation for establishing a website and conducting online marketing? This is a good answer to the question, for example, we want to increase the visibility of products/services, occupy new markets, further improve relationships with customers, and provide a more flexible and convenient way to buy our products/services..
5. Analyze the target
6. Timing selection
After determining the purpose and target market of the website application, we can start to develop specific implementation strategies.
One of the most common mistakes in website design is to look at the Internet from an old perspective. Many website designers keep themselves limited to things obtained through traditional media, such as television and newspapers.
We should try our best to understand the Internet interactive media and various possible uses, and do not restrict our hands and feet by old things.
In order to achieve the goal, we need to make a careful test. Generally, building a website can be divided into ten stages. Each stage has different objectives and requirements.
1. Planning phase
2. Preliminary construction phase
3. Connection phase
4. Interaction stage
5. Database stage
6. External stage
7. Business stage
8. Application phase
9. Capital operation stage
10. Update phase
This is the ten phases of website construction. The higher the stage, the more measures should be implemented. At the same time, the more benefits will be gained from the website.
It is a good practice to start website construction and gradually add functions. In doing so, on the one hand, there is less investment in advance, and on the other hand, there is more time to consider all aspects of website construction and reduce the possibility of making mistakes.

 

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