How can a website show its advantages more clearly?

Recently, I often hear some entrepreneurial friends complain that they have spent a lot of time to make the site, is not a function of complex, is not the performance of what they want. Hear these, Lenovo to a few months ago to do AdSense Entrepreneurship contest, and some webmaster friends about the construction of the station issues, there are many resonance. Now recall some, add some, for your reference discrimination:

1. Do website with Operation consciousness

The site is for business, not for viewing. But the beginning of the establishment of the site, often prone to fall into the "functional trap." The most outstanding performance is that everyone is always trying to consider how many functions to bring together, but neglected the "function" relationship. After this site is done, you will find that a large part of the function is not useful. Mature platform operation process, is generally done in stages. This stage, not only refers to the platform development process stage, but the operation stage. For example, the introduction of a new business model platform, the original function should not be complex, there must be market communication and education market links, when the audience groups understand the business thinking, the accumulation of popularity, through the extension of the platform based business content and increase the variety of functions, will channel into the canal.

Suggestion: If you feel the complexity of the function, it is almost certainly complicated, do it simple; if you feel that you have not shown what you want, think about it and it is easier to communicate with your audience.

2. Find out what is the advantage of the site

In the competitive environment, the site itself does not have any competitive advantage. Because the site is composed of a series of hardware and software, it can through funds, personnel input to improve the threshold of development and market entry threshold, but for competitors, not the real competition threshold, even if the technology is very high product is the same.

The advantage of the website is also refers to the advantage that the operation website forms, or the website is in the business aspect.

Recommendation: Consider the advantages of the site, consider the business advantages, but also consider operational advantages.

3. Understanding Operational Key factors

The key factors for the operation of the website include: business, website content and function, Man-machine interface, realizing technology, communication channel and audience type, altogether six basic factors. Business is the highest priority. If you don't know what the business is, how to do, or continue to research, or find someone storm a better, if you do not understand, you must learn the habits of the Economist thinking, assuming a variety of prerequisites, determine business models and rules, it is best to have the first step to do, what the second step to do, and so on. The content and function of the website is the embodiment of the business, and the interface is the expression of the content and function, and the technology can promote and restrict the realization of function and expression. Through various expressions, prompts and different types of audiences to communicate, forming a "customer relationship", which in turn will affect the business development process and stage, or positive or negative.

Recommendation: Understand the relationship between 6 elements, understanding and solve this problem, should provide some ideas and help.

4. Key issues in platform design

Want to clear the site's business, that is, what you want to provide services to users, this service provides the specific process of what it should look like (or it can be said that the network or online service combination of the rules and processes), in each process to provide users with what information content and functions, how these are integrated in one interface or expressed separately, Then the definition of interface elements, scene design, the user's professional level of perception, user visual effects, etc. (Generally speaking UI user experience design, I prefer to use the interface to describe the problem of this link, because the UI is too comprehensive too abstract) is a professional work content.

Suggestion: Design is a professional job, if you are not professional can do, but need to have quick learning ability.

5. Team Work

Professional designers need to understand the user's feelings, understand the content and function of the various audiences of the practical significance, so for a large site needs all aspects of people to form a professional team to complete, and for small sites, webmaster himself or a few people to do when you should pay attention to the above 6 elements you are good at which, Or you can judge: by their own professional level to meet the needs of users, and similar sites are at the top level. If you can, then do it well.

Suggestion: The person in charge is wise to figure out what he can do, or to lead, or to support others, or to look at others to do it.

6. Team Threshold

If you do not understand the user, do not understand the meaning of content and functionality, or you understand, but you and the people around you can not be professional design and expression, can design and express but can not achieve "competitive" level, then how to do? One way is to learn, practise, and practicing.

Recommendations: Entrepreneurship has a variety of thresholds, in learning to cross the threshold although is a kind of helpless choice, but the new world is in this helpless found.

7. A shortcut to cross the threshold

Learning, practice, practicing have costs, time, good resources may be wasted, may offend users, so the cost of entrepreneurship is higher, there is a way to pay people to do, if reluctant to spend money on the shares, to be a good trick can be.

Recommendation: It is sometimes more important to focus on hidden costs.