How can entrepreneurial teams shift from technical pioneer to market pioneer?

Last week, ifanr was invited to participate in the italk Forum held in Zhangjiang, Shanghai. The italk subject Forum has held 68 sessions so far. The topics of this forum mainly focus on "switching from technology pilot to innovative enterprises with market pilot ".

The participants had an in-depth discussion, which gave me a lot of benefits. There are two speakers, Professor Guo haichen and Wang Hua from the Business School of Marseille. Guo haichen has gone through various processes from super programmers to department managers, general managers, CEOS, and entrepreneurship. His experience is of great reference to many entrepreneurial teams. I think our iseed is receiving more and more attention, and I have sorted out some discussions to share with you.

Change of thinking style

Guo haichen believes that many foreign programmers can use rigorous and logically structured thinking to analyze and disassemble problems and break down a complex problem into ten simple problems, let's further refine these ten simple questions into simpler ones ...... One-to-one task allocation and resolution are advantageous in that it is easier to solve the problem after the problem occurs. Programmers in China often think about holistic. Some super programmers can use an algorithm to solve the problem.

No matter which way of thinking programmers, once they need to access the management of the team, they will inevitably face a change in the way of thinking. Changing the way of thinking is the first step for a startup team. You need to focus not only on technology, but on the environment of the entire industry, what you want to do, what you can do, what is the position in the big environment.

In most entrepreneurial teams, there is always at least one or two technical experts. In many cases, their technology has brought the first advantage to the team. However, Guo haichen believes that in China, the technology-leading advantage generally only lasts for half a year, once other teams do the same thing, their core competitiveness will be hard to reflect.

So how should we deal with small teams with limited resources? There are two ways to work: one is to work on the user experience, and the other is to make the team more "personalized" and build their own characteristics, it makes the user feel different at every point of contact with the user. "Personalization" is like a supplement. Multiple supplements allow low-end market strategies or entrepreneurial teams in a highly competitive environment to build their own "Pyramid firewalls ".

Problems and Solutions for entrepreneurial teams

At the scene, an audience who once started to develop Internet applications but failed to do so shared their feelings:"What problems should technicians pay attention to when starting a business? How can we control costs when the funds are relatively limited?"

Entrepreneurial teams should learn a lot. However, the time is limited. Guo haichen believes that marketing is the most important thing for Technical entrepreneurs. Of course, if you don't have time to study marketing, you can find one that will do marketing.

As for how to do it, it is another learning. If the funds are limited, it is important for entrepreneurs not to expand their scale. Once the cost is not recovered, it will be very troublesome. In addition, you can talk to the customer first and then make the product again. In this way, although the product does not necessarily fully meet the customer's expectations, it can be improved through its own work. This "White Wolf with empty gloves" thinking sometimes works better. Of course, the tacit understanding of the team and the communication between the team are also important factors that determine success or failure.

If you can learn from the failure, it is also of great significance for entrepreneurs.Are there any common causes of entrepreneurial failures? How should we learn from it?

The common causes of entrepreneurial failures were not summarized in the discussion. It seems that "Happy families are similar, but unfortunate families have their own misfortunes." It is difficult to generalize the cause of entrepreneurial failure. Professor Wang said that for entrepreneurs, the capacity is determined by the short board because any problem occurs. Entrepreneurs must have comprehensive capabilities. Especially for Technical entrepreneurs, knowledge about finance, operation, and so on is also essential. Entrepreneurs must also have an "vision, mind, and strength" to inspire the team's common vision, build a unified team value, and focus on cultivating the next generation of leadership.

I believe there are also many entrepreneurs in ifanr. You are welcome to share your ideas. At the same time, we are concerned about the development of domestic entrepreneurial teams and the establishment of iseed. You are welcome to share your entrepreneurial story with us.