How can pharmaceutical enterprises do well in academic promotion

At present, many small and medium-sized pharmaceutical enterprises are not doing well in product academic promotion. On the contrary, some enterprises are doing very poorly and do not want to invest manpower or material resources, but are not willing to invest money, how can we do a good job of academic promotion? Many medical enterprise owners may say that we are also doing academic promotion very hard, but what should we do if it is ineffective? Obviously, Kaifeng Baiyun group believes that this is often because of incorrect promotion methods. What should we do?

Precise product positioning. A clear product positioning is important. Before conducting all academic promotional activities, you must first find out what your products are, what are the points of attention, and what are the core clinical values, in this way, academic promotion programs of products can be formulated with a purposeful and step-by-step approach. In addition, we need to screen out the main competing products of this product for market research, summarize market opinions, and lock down the main competing products. At the same time, we need to compare and analyze the product list with our own, and summarize the similar areas, we also need to summarize the alienation of business trips.

Develop appropriate promotion plans. Academic promotion programs must focus on operability so as to realize real benefits and reflect the value of academic promotion in the company, otherwise, the expected academic promotion effect may be too large or difficult to implement. As the manufacturer of Huang yangning tablets of Traditional Chinese Medicine, Baiyun Group believes that the current team of the company must be considered before the Academic Promotion Program is formulated. If the team is not professional, the developed academic promotion plan must be time-sensitive and easy to operate. If the team is relatively executive, the scope of the Academic Promotion Project can be relaxed, moderately carry out expert network construction, large-scale authoritative clinical verification, and regional academic promotion conferences.

A professional promotion team. Professional academic promotion teams are divided into two parts: one is the Academic Promotion Team of the company, and the other is the expert network team. Our academic promotion team must have a good understanding of the products and products in the treatment field. Without reference, each academic promoter must be able to clearly explain the advantages and application of the product.