How can the new site be optimized to better rank

As a webmaster, especially as an enterprise's SEO, the website rankings are of course highly concerned! It is directly related to the webmaster's income and enterprise performance. As a result, many seor users are very upset. Why can't the new site rank any keyword with a small Baidu Index? It's been two or three months. This kind of distress I once struggled with, and later I learned a little from a master, and then I will talk about my personal experience on the optimization of the new station.

First, select keywords.

Generally, the company gives us a new website. What we need is a few months to optimize it and when it will produce performance. Therefore, the selection of keywords is a top priority. If there is a good saying, we want performance better than just a chicken, so if the top keywords in the first two pages of Baidu are the homepage ranking of the website, in addition, there are many websites with a long weight, so we can consider keyword optimization based on a slightly less search volume. In addition, we also need to optimize the main long tail keywords on the homepage, long tail keywords are segmented in the description and other text on the homepage. What is the major long tail keyword? The author understands that Baidu's search drop-down box and related searches at the bottom must also be organized in the Baidu Bidding backend. There is a keyword tool in the backend, we can use it to view the daily search volume of related keywords. Then, some of the other keywords searched by customers with a small search volume or no index are available. We can deploy them on the content page. Because of this, there are fewer people and it is not difficult to reach the ranking level.

Second, optimize the website structure and URL

Determine the positioning of our website, whether it is a large B2B website or a small and medium enterprise website? Most companies use small and medium-sized enterprise sites. Therefore, we need to build a website structure, preferably the homepage-topic page-List page-content display page tree structure. After the structure is built, we need to optimize the internal pages, there is no practical ranking significance for the column. We do a good job of nofollow to prevent the weight from being too scattered. Secondly, we do a good job of setting the relevant anchor links on the reading page. First, we can increase the internal chain, and secondly, it is conducive to the user experience. Finally, make relevant articles and recommended sections on each content page. However, for URL, if there is technical support, it is best to use a pseudo static form, and then the path is in the form of text pinyin, which is more conducive to Baidu's keyword ranking.

Again: handling website details and releasing soft texts

After the general website framework has been built, we have to begin to prepare the website's soft documents and handle some details, for example, 404 page, 301 redirection, whether the home page is a domain name link, rather than having other suffixes, website maps, images, ALT, and keywords<B>

Finally, the construction of external links

I personally think that the construction of the website's external links is not much, but should be done in several well-known blogs (such as Tianya, Sina, and NetEase) several well-known forums (such as MOP, seowhy, admin5, and chinaz) and industry forums in their own industries can be built on external links. It is best to create an anchor link if you can do an anchor link, if an anchor cannot be used as an anchor, we should also write our keywords on the left side of the text link. Of course, for example, if you are a typical enterprise station (such as hardware, printing, clothing, etc.), it is best to organize thousands of B2B platforms for external chain construction, regular external links are built every day. If you have enough people, you can send 50 links a day to include at least 30 items. Then, you can build a friend link from Monday to Wednesday to build a friend link with a high-weight website, if the recipient's website has no weight, but the exported link is less abnormal, you can cooperate. Then, submit a map of the website to Baidu and Google over the weekend. Occasional construction of external network links with News network resources. In this way, the keywords on the homepage will not be a problem in less than two months. Of course, good execution is required.

In fact, everyone understands the SEO optimization principle. The difference is that they all have their own ideas and executive power. Due to these differences, their respective websites are ranked differently. If you really want to do a good job in seo, I suggest you learn more about the website structure, URL, website pages, keyword layout, keyword density, word segmentation technology, and other skills when you are free.