How can we improve the website's return rate? Methods for improving the website review rate

The user experience (UEO) mainly improves the website conversion rate through website construction design, website keyword layout, and website promotion based on website details. The ultimate goal of a website to improve user experience is

Increase the website's return rate to improve the purchase rate of website products or services.

Improving user experience 1: User Behavior Analysis

1. What is the purpose of a user's search?

2. What do users need?

3. Where can we provide services to users?

Improve user experience Level 2: User group type analysis

1. Who are the main website users?

2. What stage is the age and knowledge level of browsing websites?

3. What stage is the target of our service or product consumption?

Improve user experience 3: website color analysis

1. How about website color matching?

2. Is the color of website products or services highlighted?

Improved user experience 4: Analysis of website practicability

1. Is the website content required by the user?

2. Is the website function easy to operate?

3. Does the website provide user feedback channels?

4. Does website content editing cause ambiguity for users?

5. Are navigation, images, and contact information provided by the website concise, clear, and eye-catching?

The improvement of website user experience is not achieved through one or two improvements. If it is so simple, many companies do not need to have an independent UEO department, websites need to constantly improve and improve users

Experience.

 

I. What is the core of user experience?

Many people blindly follow the user experience, but forget the root of the user experience: user needs. Only when there is a demand will there be a product, and the existence of user experience will lead to high-quality products.

. For example, if you have invented a machine that can stop music on the moon, do you think it will be useful? I'm afraid people are paying more attention to it. How can they go to the moon ?!
The same is true for the product design. The first thing you need to consider is whether the user needs this product, under what circumstances it will be used and how often it will be used, rather than how gorgeous your product is, how good is technology?

Who did it. Meaningless.

2. What is user experience?

What is the user experience? Many people may think of it as something that can meet user needs. But in fact, user experience is a different concept from meeting user requirements. It's like a person on a hot day.

A cup of water and a bowl of porridge are quite satisfying when he is hungry and impatient, but if he gets a cup of water and a bowl of porridge, there are drinks to prevent heat and cooling, cool and delicious dishes with shading

The cabin and Paging fans have exceeded user expectations. These things that exceed user needs are called user experience.

What is beyond the user's expectation is called the user experience. Therefore, when you try to improve the user experience, consider whether what you have done can bring unexpected results to the customer.

Things?

III. Can users perceive

For example, two people sell mobile phones. One selling point of a mobile phone is anti-radiation, and the other selling point of a mobile phone is fast. We all know the dangers of radiation to the human body, but in fact

Mobile phone sales are very good, but the former has a small sales volume. Why? Is the concept of people's health less important than the speed at which a mobile phone runs? Of course not. The concept of anti-radiation is very"

You can't see or touch anything. Of course, you cannot judge whether it actually exists or not? Why? Do you have to worry about it? Are you old brother? Neon only? Are you sure you want to grab this? ?? α? /P>

.

4. User experience focuses on details

I wonder if you have noticed a detail. The level of cooking and environmental services are similar in two different restaurants, however, the price of one of them is about 5% more expensive than that of the other. For example, another

The restaurant sells 50 RMB for one dish. This restaurant sells 60 dishes, but people like to go to a restaurant with a price of 60 instead of a restaurant with a price of 50. Why?

After comparison, we found that 60 pieces of napkin, tea, and disinfection bowls in the restaurant were free of charge, and free parking spaces were also provided for customers, however, 50 food shops are charged for these items. Actually

The charges for the two restaurants are almost the same, but the difference lies in the details.

Some people may say that this is a low-cost mentality, but from the seller's perspective, it is a small detail for the user's consideration. Users get more services than expected to eat, the user experience is natural.

Coming up.

V. Targeted user experience

It is better to break one of the 10 fingers. If a product has many advantages, users may not remember that much. For example, if you tell a TV that it can use a storage battery, access the Internet, and fold

, With gesture remote control ...... Once said, the customer will not remember it, or will not use it after buying it back, so the user experience will naturally not start with vqah. But if you tell him that this TV is easy to watch

Watching all TV programs and movies is free of charge, but it may become a big selling point and encourage many people to buy your TV.

This is an era where experience is king, and user experience is a wonderful thing that needs to be well grasped. Instead of racking your brains to think about how to make users buy your products and enjoy your products

From the customer's perspective, do what the user really needs