How do I design a Web site structure and address URL?

The shorter the URL, the better.

This is mainly for the sake of the user. SEO search engine, as long as the URL is not more than 1000 letters, included in the No problem. But really use the hundreds of-letter URL, the user looks like trouble. Someone has done search engine results Click Experiment, a relatively short URL appears in a relatively long URL below, the short URL of the click rate is 2.5 times times higher than the long URL.

Short URLs also facilitate propagation and replication. When a webmaster makes a link, copy the URL directly. Short URL is not a problem, long URL replication will be laborious, or may not be complete, resulting in 404 errors.

Second, avoid too many parameters

Use static URLs whenever possible. If it is not technically achievable, you must use a dynamic URL and minimize the parameters. Generally recommended within 2-3 parameters. Too many parameters users look dazzled, may also cause the inclusion of problems.

Third, the directory level as little as possible

The directory hierarchy is related to the entire classification structure of the Web site. The more the number of categories, the more the level of the TOC will inevitably increase. When possible, especially when static URLs are used, managers use fewer directory hierarchies. Baidu prefers less directory-level pages.

Of course, is not to suggest that everyone put the page in the root directory, such households, more than hundreds of pages of the site is not easy to manage, not only search engines can not learn from the directory level of ownership, webmaster himself I am afraid it is not easy to distinguish which page belongs to which classification.

Description of documents and directory names

Especially for English web sites, the directory that file name should have a certain descriptive, so that users can know at a glance what the content of the URL should be roughly.

Five, the URL contains keywords

The key appears in the URL, can also improve the page relevance, in the rankings to contribute a little points. The more the first keyword appears in the better, that is, the best in the domain name, followed by the directory name, the smallest effect is appearing in the file name. But must not in order to appear the keyword accumulation.

Six letters, all lowercase

The letter lowercase is easy to manually input, not because of the size of the argument and error, and even some servers are case-sensitive. This can cause 404 errors.

Seven, hyphen use

A short horizontal line (-) is generally recommended between words in a directory or file name, and do not use underscores or other strange letters. The search engine treats the short horizontal line in the URL as a space, and the underline is easily ignored. For example, the filename seo-tools.html can correctly read SEO and tools two words, while the filename seotools.html is not easy to distinguish.

Eight, table of contents form or file Form

Most CMS systems can have the page URL set as a directory or file format. Table of contents in the form of a slightly higher weight, but can not verify, even if the weight of a little, should be negligible. The table of contents also has the advantage that, if the website changes the programming language later, the URL can not change, also need not go through special processing. A URL in the form of a file may change the file name extension unless you do URL rewriting.

Reduce invalid Links

For some reason, we have redesigned the site structure and URL pattern, but ignore the original some old content cleanup work, result in the search engine to the same content with different URL crawl, this and 6th is similar, but this refers to those we do not want to actually exist in the space page, Especially to some content more information site, suggest to use Google website administrator to remove these invalid links.

Separate title

As far as possible for each page to write a separate title, especially some product page column page, and so on, the title is an important SEO department, do not easily spread out this treasure land. A good title is a good guide not only to search engines but also to visitors.

Exaggerate the unique content

If some of the content is unique to you, then you may wish to use the "bold" "Underline" "H tag" and so on to strengthen, tell the search engine these are special, other places are not common.

Meta tags (description, pivot words)

Whether or not the impact of ranking, write a good description of the spider to determine the content of replication has a great impact, at the same time to the viewer is also a great attraction, is the title of additions. Of course, for the hub word is to describe the content of a focus exaggerated. And as for how to achieve the independent meta tag, this depends on the detailed site procedures you use to decide, many programs (especially CMS) may not be able to implement manual configuration of each description tag, but slightly moved under the modified, you can let the title become a description, of course, this is the last resort to choose, At least more than that all the Web sharing Unified description, the hub Word version is much better!

Modify CSS

Many friends may have to download other people's entire station or some Web page experience, download directly to your own space, or slightly adjusted, such as changing the title, but ignore the CSS style sheet, such a page is very easy to be judged as copied content, of course, here we do not encourage people to do so, Just to explain the problem in this angle.

Modify the content of an article

Even if the article is not your original, but you'd better still make a change, like add your own comments, or extract the original paragraph as a reference. Try to separate the text from the original

Reduce multiple URLs

Perhaps your program can achieve dynamic can also be implemented static, or before the static now becomes dynamic and so on, a Web page has multiple URLs. Both refers to a unified Web page, but the search engine with a different URL to crawl, this situation we try to use a URL pattern.