Anchor text is a very important factor affecting the ranking of websites. Because for SEO, you unilaterally say that a page represents what keyword, it is not important, it is important that other pages of your knowledge. Anchor text is the concrete embodiment of this kind of cognition.
However, many people think that the anchor text very understanding of friends, actually do not really know how to do anchor text, this in, please and seonile together to do anchor text skills.
Three principles to do anchor text:
Improve the user experience
Correlation
Avoid mass
These three principles are fully considered by users, not search engines, which are exactly what search engines need. Only in accordance with the three principles of the premise of the anchor text to achieve the purpose of SEO.
Tips for doing anchor text:
1. Anchor text link to use an absolute address.
In the article "absolute address and relative address", we talked about the use of absolute address to do anchor text, when this article is reproduced or crawled by the RSS reader, the link will not change, so as to bring you new links.
2. The same anchor text on a page is only done once.
Do not overdo the anchor text, to avoid multiple occurrences of the same anchor text on a page. Because we do the starting point of the anchor text, is to refer to a related concept, in order to facilitate the concept of less specific users, you can understand the needs.
3. It is best to use the main words of the other page to do anchor text
The other page may have more than one keyword, you'd better choose the main word of the other page to do anchor text, because the main keyword and the Web page is more relevant, more conducive to user experience.
4. Anchor text in the article than independent out of the better
For example, the anchor text appearing in this article is in the article, and the anchor text under "10 Big Questions" and "5 new questions" On the right side of this article is independent.
Anchor text appears naturally in the article, which indicates that the anchor text page is more relevant to the page that it is pointing to.
5. Anchor Text Web page or the relevance of the site
Do the anchor text in the station, as far as possible only to do with the Web page related to the anchor text; do outside the link anchor text, as far as possible to choose their own related sites, this anchor text on the page and point to the page are good, it explains the anchor text and Web page relevance, to provide users with more relevant information sources.
6. Anchor text should be diversified in form
Including the diversity of link text, anchor text source location Diversification, point to the diversity of the page, the source site PR diversity and so on. Because the user gives you naturally added anchor text, there must be diversity. But if all the bulk of the anchor text is the same, it may be suspected of mass cheating.
7. Anchor text should be gradually growing naturally
The natural growth of the anchor text, indicating that you are not mass cheating. And a period of time suddenly a large number of anchor text, a period of time and increased very little, it may be suspected of mass cheating.
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