How do you increase the likelihood of an ad being clicked?

Advertising | click

CTR Ad Clicks This number is AdSense ads display and ads are clicked ratio. Of course the ideal value is 100%, is the advertisement display one, the user clicks one. Of course, this situation is almost impossible. Users generally do not want to click on ads, and do not want to see ads. Advertising is the enemy of the audience-a thought that has been ingrained in people's minds.

How do you increase the likelihood of an ad being clicked?

First of all to explain Google AdSense policy. Google does not allow webmasters to force or entice users to click on ads. such as in the registration or download files must click AdSense ads, or let users click AdSense ads to get better services and other acts of Google are not recognized. If you take this approach, Google is likely to delete your AdSense account.

How to increase the click rate of ADS? There are two key points:

A. Let the user see your AdSense ads

Webmaster should also on other people's website, if these sites have ads, usually you pay attention to it? If we are often on the site, we are familiar with the location of advertising, generally will skip ads, directly to see the content, if not familiar with the site, if we can see which is advertising, we will jump over. So a very important reason for the low rate of ad clicks is that users don't look at ads! They jumped over. How to prevent users from skipping ads, this is to improve the click rate to solve the first problem. The following aspects can be analyzed:

The size of AdSense ads

Generally speaking, the bigger the advertisement, the easier it is to be seen. So large rectangles (336 x 280), or wide skyscrapers (160x600) because of the large advertising area, in the actual delivery can generally bring more hits. Because a page can be placed at the same time three AdSense content ads, you can also put a number of ads together, such as the two large rectangles together to form a larger advertising area, sometimes can bring good results.

The style of AdSense ads

Webmaster can configure their own AdSense advertising style, in addition to the size of the ads, mainly advertising color. There are two kinds of color schemes that can achieve better CTR effects.

One is to let AdSense ads and your site content to blend together, so that users do not look at the content, only to see the style of the situation can not be divided into where is advertising. such as advertising without a border, directly inserted into the content of the upper left corner of the article, the ads will be set to the background of the article page, advertising text color set to the content font color, the ads link color set to the content page link color. The following figure. So users in the open page, in order to see the content of the article, will mistakenly think AdSense ads is part of the content of the article, so from that look. So the ads are noticed.

If your site is a regular user, the same place in the same style of advertising, users are familiar with, they will be skilled to skip ads, if you can try to change the advertising position or advertising style.

Also do not put too many other ads on the Web page. With more ads, users are distracted.

Important tip: The above practice is not cheating. We do this in order to allow users to see the content of AdSense ads. As long as users see his content, generally also understand it is advertising (adsense or even annotated itself is advertising), users understand it is advertising under the premise of voluntary click on the ads link, Google will not regard it as cheating.

Two. Let users fall in love with your AdSense ads

Now that the user has seen the ad, why doesn't he click on the ad? You're going to answer a question, why would he click on the ad?

Users click AdSense ads, there are a number of reasons, such as curiosity-1 months to learn English, users want to see how this is going; or sensitive, such as the simulation of Beauty (!!!), users want to see the details of the play imitation (!!!); Or hot, such as the United States and Japan war (this hit what advertising ah ... The user wants to see if it's true or false ...

Most of these reasons for AdSense optimization is not used, because AdSense ads are automatically distributed by Google, he is based on the content of your page to send you the relevant ads. If your page is about laptops, it's hard to get a "simulation beauty" ad.

How to let the user fall in love with your AdSense ads on the page, so that he could not help the mouse to click it?

For AdSense ads, users click on ads to a large extent precisely because of the content of the ads and page content related. If a netizen is going to see "this year's New car shopping guide" Such an article, unfortunately, he read the article before reading a very similar article in the text of the AdSense ads, then if the ad title for "xx Automobile city-Buy the mainstream car return now 20,000-50,000" advertising, he can not point? If the advertisement is replaced with "silk new socks 50 percent", or he does not look. 50 percent, 20 percent also do not buy, think of the old wife to buy socks He is cool, if not buy those socks, my car early bought home. Another Hunan University graduate who is looking at "my experience in graduate school" looked at it, if you see a place in the middle of the article titled "Changsha Postgraduate School special training classes, teacher counseling, small class enrollment" AdSense ads, he is likely to click on this, but if replaced by a "primary English class, heat enrollment" advertising , he not only does not click, perhaps he himself also heat, think the advertisement interfered with his mood!

So for AdSense ads, to let users fall in love with the focus of advertising is to make the content of the ads and your page content related. What the user is looking at the page, let Google show the user most concerned about the ads at this time.

Although Google uses intelligent analysis technology, said it can analyze the content of the site page, can be based on the content of the page into the relevant ads, but in the implementation of the application, there are many pages and page content is not related to AdSense ads, the content and the content of the page is not related to advertising, Because the click rate is generally not high, so most of the very difficult to bring very high returns.

Why does Google invest in ads that are not relevant to the content of the page? The reason is probably two:

1.Google Intelligent Analysis Technology is not perfect, and the content of the Web page is too messy, involving too much content, not a clear topic. such as the homepage of the blog, because there are a number of unrelated articles put together, so Google is difficult to analyze the theme, as well as forum posts, it is easy to respond to the fact that the respondents chat, such a post is also difficult to find the theme.

2. Advertisers in advertising, choose to deliberately select unrelated keywords to put. For example, advertisers in some dating sites, in order to display ads with a minimum of click Fees (CPC), have almost no choice but to set up keywords, which can be displayed on pages that are chosen and that are not related to friends.