How do you make the public number more powerful?

Whether it is the public number or the number of the female, the content of the king of the law is still able to bully. Of course, the same pile of content in different channels, need to trim cut, let the content to adapt to the channel, to achieve maximum effect.

Some people do the public number is more painful than moving bricks, daily physical overdraft, squeeze dry brain, but there is no egg to use.

In fact, to move bricks to have skills, do not change the concept can only be foolish. To make the public number content more powerful, the following two ideas on the content of micro-letters, I think you can refer to.

What is the difference between a public number that meets the need for reading and a salted fish?

First, the micro-letter is a mobile end product, mainly to serve the fragmentation of time, shallow reading, multiple interaction is the kingly way, so its content consumption requirements easy fun fun, too serious you're dead. So, the public number as a professional media to do, so that the egg broken also but the dale and high precision content client. Public numbers should be more responsive to usage requirements than to read needs. In other words, the purpose of doing micro-credit public numbers should be service, not reading.

Moreover, the public number itself in the content of the birth of incomplete, it is difficult to organize a large amount of content into a system, can only supply the content of sporadic fast food. But in service functions such as customer service, technology development and so have a lot of play space. So it is not easy to be replaced with a good service.

Content does not refer to articles alone

Content is a very rich concept, it is not just articles, as well as pictures, audio and video and games, tools and so on. In short, on the public number, everything you see, hear, play, use is content.

So, the contents of the micro-letter can be so tried

　　1. Activate Material Library

The material library of the public is a place where content is stored. And this material library should not become a warehouse, but should become half customer service.

A lot of people will be around the public number to ask a variety of questions, some of which are very high repetition, the material library inside the first to store these highly repetitive problems, set up automatic response. In other words, the content of the FAQ should be included in the material library.

　　2. Functional content

Functional content mainly refers to a number of practical tools, which can be stored in the micro-letter menu for a long time. The most common is a variety of inquiries and calculations, check the weather, check the road, check flights, calculate investment income, calculate mortgage car loans and so on. Access to this tool, you can make your public number more useful, can well compensate for the lack of push content.

　　3. Sticky content

Functional content makes the public number useful, and sticky content makes the public number interesting. The common enhancement sticky content is each kind of small game, the test questionnaire, lets the person come to have the thing to play.

Sticky content and functional content can not only be taken over, it should be a certain adaptation of these content, or completely their own design, which should include brand image, but also to play their marketing role. For example, you can use small games to do activities, play games to win prizes.

　　4, let the technology to promote content

Previously mentioned, micro-letter technology development space is very large, through a certain technology development of the public number can become a very intelligent dongdong. For example, a variety of credit card billing reminders, Flight reminders, regular bonus bonus, multiple customer service functions, and so on, intimate, automated, so that fans have a deep dependence.

Better

If you edit this piece with enough labor, or a little extra money in your hand, walking in the following two directions will allow your public number to climb to a new height:

　　1, do column

Segmenting your content into specific branding columns can greatly enhance your credibility and authority, and make you feel that your content supply chain is strong. For example, app daily push will have daily tips, community fun, and so on.

　　2, UGC or public package

is to let fans or industry experts contribute to your content. Do more mature, their content and external contributions should be accounted for half of the content. Access to external human resources, is bigger and stronger a turning point.

Finally weak and weak to nag a few words:

New media content, in addition to all the media content of the main points to grasp, but also in writing, soliciting contributions before, consider its usability. Once the user has finished reading, the next step is to be satisfied.

Therefore, content guidance is also a very important link. From the moment your fans focus on you, you're going to have to seduce him and make him want more. There is no end to guidance, because your transformation path is a cycle, with the first purchase, there will be the second, the third time ... The nth time, in short, let him go back and forth in those transformation cycles.

We pay attention to the public number, simply because it is profitable, in addition to the direct material benefits, may also be because the public number can please themselves or educate themselves. But the ultimate goal of public numbers is not to make fans like you, but to swap interests with fans. So, your content, whether it's clear or dark, you have to find ways to get fans to pay. Your content, to keep in mind the goal, Xiaolicangdao, the flow of traffic to the Business Field Guide. The contents of the public number are directly to the user, not the vase that gathers the eyeball, so try not to sell the advertisement on the micro-letter, this business does not work.

Source: Zhang SA's blog submission, the original link.