How does Google set the target and make a successful measurement?

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How Google sets goals and measures success

I have been interested in this topic over the past few days, so I am very interested in this article about Google's success in measuring.

Google often sets seemingly impossible goals to achieve. The ethos of solving impossible problems has become Google's DNA. What is impossible to accomplish is to create something from "NONE" to attract the best team and create a different one. It's amazing.

Because of the rapid technological advances and fierce competition, unlike most companies that only specify annual targets, Google's team should set targets for the next 90 days each quarter, set quarterly targets that are impossible to achieve, find out how to achieve them, then measure performance quarterly, and reward outstanding achievements.

Failure is not an option

Unlike failure, it may mean that the fire, Edison's famous saying "No failure, just a little closer to success" may be more in line with Google's culture.

Achieving 65% of the impossible is better than 100% of the ordinary

Rewards for success

Material rewards for the completion of these impossible projects are very important. The most important reason why Google attracts the most outstanding talents in the industry is that it provides resources and support for people to achieve impossible goals. Material rewards are not the most important incentives. The most important thing is that it is the ultimate reward to be able to achieve great goals with the best people.