How does security guard 360 use numbers to motivate user behavior?

I have written an article about how to use numbers to motivate user behavior. Four methods to use numbers to motivate user behavior.
And use numbers to motivate users? Unexpected situations and user psychological guidance
This
In this article, the author mentions four types of websites or products that adopt digital guidance design in user guidance design: (1) shopping websites, such as group buying websites, they use numbers to create scarce impressions and inspire
(2) system optimization software, such as 360 software, using numbers to cause psychological panic and pleasure for users; (3) social networking websites, use digital reminders to meet users' expectations. (4) Rankings,
Use numbers to guide users to choose.

Today, we will take security guard 360 as an example to illustrate how it uses numbers to cause user psychological panic and pleasure. In security guard 360, four methods are used.

Uses the percent system to make abstract deformation Images

When should my computer be antivirus? When should we clean up the system? What
Is it time to optimize it? The vast majority of users cannot figure out these problems. Most of the time, they wait until the computer has a problem and remember to do these things. Security guard 360 uses the standard,
From elementary school, we know that 60 points are passing, 100 points are full marks, 70 points are moderate, and 80 points 90 points are good, if your computer does not receive a passing score of 60, 360 should be in red.
The user will feel a little scared when they see it, and will immediately follow the instructions of 360 step by step. (My computer performs a health check every day, so I am very healthy. I didn't cut the picture below 60 points)

Use Time To remind users to save their vigilance

I would like to ask how long will a trojan be detected and killed? Maybe not many
Such a habit is basically a problem and you will be asked to find the answer, and 360 will remind you if you have a chance. For example, you haven't had a computer examination for many days, the number of days before the last scan
They all like to eliminate some red warnings. For example, 360 reminds me that I haven't cleaned up system spam for seven days, and I am not conscious of starting the scan button.

Use numbers to boast a sense of accomplishment

360 will boast of itself as soon as you have the opportunity, as shown in, 360 will boast to users that it takes 6 seconds to complete system cleaning during the process, in fact, it does not take much time to clean up the system.
To give users a very quick and convenient impression. This method is the most widely used in Google search. Every time the search results appear, the results of this search will be sent out of the sea, but only the cost.
0.16 seconds. It's time to boast of yourself.

The best boast of 360 is to show your credit to users, for example, in
After a system cleanup, the system will tell you how much disk is saved for you, as shown in, although the hard disk is currently cheap, but users still care about their own disk size, and 360 captures the user
This feature allows you to use numbers to directly display saved disks. This gives you a great sense of accomplishment and gives you a good impression on 360.

What is even more exaggerated is that 360 uses the concept of accumulative disk space savings, which makes users mistakenly think that such cleanup increases disk space.

The most interesting thing for users is that the 360 boot assistant displays
Note: your boot speed has killed more than 98% of computers nationwide, making users feel that the daily system cleaning, system optimization, physical examination, and trojan detection and removal with 360 are not in vain. And 360 are using numbers
When the "Next" action is put in a very suitable position, so that the user can perform the next operation involuntarily, these small details are not enumerated in 360.

Use social identity to allow users to find software suitable for themselves

In fact, 360 has become an "app" on a PC.
Store ", almost all of my software is downloaded and installed through the 360 software Manager. The Tao software column adds many social features and uses the form of praise and scoring, change selected software
Maybe I don't know how easy a software is to use, but I can see the popularity of the software through the user's rating and the number of likes.

On the whole, 360 uses numbers to motivate user behavior, which makes the original abstract computer maintenance simple and straightforward. What do you think about digital incentives for user behavior, you are welcome to leave a message to communicate with us.

Link: http://www.socialbeta.cn/articles/safe-360-motivating-consumer.html

Author: puting

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