How does Tencent use webmaster tools to make decisions in a low-key manner?

This article will show through the Web site analysis and webmaster tools to help solve some of the common problems in our work, how to measure the effectiveness of SEO? When to discard ie*? How to set banner height? What are the breakpoint of response? When to optimize Google? What is the size of the ad? All can make the data for you to speak, dry goods more, to collect!

How to measure seo effect?

When will you abandon ie*?

How to set banner height?

What are the response breakpoint?

When will Google be optimized?

is the revision successful?

What is the size of the advertisement?

　　How to measure seo effect?

SEO is a long search engine algorithm to guess and verify. How to affirm the value of a single natural ranking? The latitude of ranking from a variety of core keywords, it is difficult to maintain long-term passion and good results. Single to see from the search engine data and some too thin, the existing statistical analysis tools are difficult to peel off the ranking of the flow of bidding.

Look at the following sets of data (from Baidu Webmaster Tools, for the confidentiality of x for the coefficient, cycle Monday to Sunday):

September 28 ~10 Month 4th clicks 126.66X: Show Amount 1667.38x=7.596%

October 5 ~10 Month 11th 153.53x:1854.80x=8.277%

October 12 ~10 Month 18th 191.90x:2336.84x=8.212%

October 19 ~10 Month 25th 194.97x:2430.99x=8.020%

From the data, the site in the Baidu search results inside the performance is gradually improved, whether it is the amount of clicks or display volume is increased, but this can not be taken lightly, because the number of clicks: Display Volume (ratio) is already beginning to slowly decline. Besides, the time of 9.18~10.4 includes 11 holidays. But looking back at the results of our first system tuning a week later (late June), there has been considerable progress.

32.89x:1625.19x=2.024%

Perhaps the progress is also early some, after 5 months, it is also likely because the user of the "cloud" related to the demand and curiosity of the increase, resulting in the overall market data rose. In layman's terms, people who are concerned about cloud products are becoming more and more. How to clear from the data to understand the site operation or optimization of the situation is our focus, as to take beautiful data to the parties to see things is not the point, because this data can be taken out at any time.

So I will extract 30 key keywords (not long tail keyword, because long-term statistics, key keywords and long tail keyword accounted for the basic stability, and we are also focusing on optimizing key keywords)

Screenshot of three top ten keywords, you can see that the whole society's attention to the times did not increase significantly. At this point, we can say that SEO for the overall search results on the level of the show has really produced value.

　　When will you abandon ie*?

To do the web, there is a data particular need to focus on, that is, client information. How you define what kind of browser your product is compatible with, relying on so-called technical ideals, or just because it doesn't support an API is not tenable. From the current data, we can give up support IE8 in the middle of next year (we didn't support IE6 and 7 as early as last year).

Well, now there's a question, is it just a matter of whether this data is reliable or not? It's obviously not a good idea to know that IE9 cannot be installed on Windows XP.

So we have to pay attention to the number of Windows XP users, so as to help us make decisions in the time is not to give up support IE8.

From this place, at least until the end of next year.

　　How to set banner height?

Should the visual designer be clear about how big the banner should be, and what is the maximum width and minimum width of a Web page? Should I know the height of the 80% user's screen is approximately within the pixel?

It may be far from our imagination to mark areas that users may see at various resolutions. I've never really understood how designers can make sure that big-screen Macs are designed to "fit" the vast majority of users who don't have a big screen for Windows. More and more websites use 100% banner and large characters, big picture, also have a lot of people to imitate, but how many people go to use 14 inch Windows notebook, 19 inch widescreen display to really see the effect. In such a small screen, such a large thing is actually not appropriate. This is not for designers, just an example of focusing on the main nature of the data. I think of a thing, there may be a lot of people in the design of the Web page, the width set to 1190, because Taobao's home page is so wide. At some level Taobao can be a quick result query for data statistics, but (1190+10)/24 may be the real way.

Above all is a single for their own website data judgment, not enough to the external environment has a good judgment, and then go to see Baidu this large plate of data.

It's hard to believe in the reliability and scalability of a carefully crafted pixel and color and typography. Open the palette in PS and move the habit to a place where you feel good, click ... It seems to be a little far away.

I have to say, this may be the first time that our related students see this data ...

　　What are the response breakpoint?

Now more and more people are concerned about the response, so what are the breakpoint of the response? Why are these? The answer is generally the bootstrap of the few. Then why are those in bootstrap? What is the width of the design manuscript you asked the designer to give you when you were doing the mobile end? 640px. If you have an increase in the number of iphone 6 users next year, does it affect this size?

What is expected behind is the attention and answer to the user's underlying data. What equipment you expect to be compatible with, the device-width of these devices can be used as breakpoint, but why the compatibility of these devices must be to look at the data to know, people's user characteristics are not necessarily their own. Before a certain mobile end compatible with the target, the light to see their own data is not enough, must look at the micro-letter there, because now most of the web is in the circle of friends to display, the micro-letter users are the characteristics of the user must pay attention to (the figure is six months ago).

or focus on the data, out of a new mobile phone, such as the iphone 6S, I really need to test in it (suppose not to test the features of safari new support)? The answer should be no, because Device-width is exactly the same. "Save every penny" although Sohu has laid off 2000 people by the end of last year, it may be to follow the values, but in fact it is a very good value.

Every decision is not necessarily a data, but data is a good way to help us make decisions.

　　When will Google be optimized?

At the beginning of the system search engine optimization, we almost completely do not consider the presentation of Google effect, some google itself some of the recommended rich display results and micro-data is almost completely not mandatory, because his data is too small, we will focus on Baidu.

But in the last two months, we've noticed that we should start spending a lot of time on Google, because every week Google eats up about 1% of Baidu's data (the trend has recently been 2%).

At this rate, Google's share will be over 20% by the end of the year. We will again evaluate this one natural year, the value of Baidu pay, the core keyword single price. If you want to stop Baidu bidding, but also have to Google, Baidu Natural rankings of these users to become the data to be analyzed, but these latitude we have not yet.

But for Google's optimization is sure to start, our increased use of Google users must be most of the search for "AWS" "Aliyun" these, hope that the opponents do not attach importance to our own before.

In addition, Bing has surpassed the Sogou for two consecutive weeks. In addition, Google back to China's message basic sitting, for SEO work content may have some more targeted changes. Speaking of the story of Facebook to China and basic sitting, the way of communication in SNS will also be a challenge for Chinese internet marketers.

For the above Google share of the increase, Baidu's lower there is another explanation, that is, from the Baidu data reduction, this must be we do not want to see, based on the first point of our exposure and clicks are increased, so basically can deny this argument. Then look at PV UV, in order to feel at ease.

The result is that since October Baidu did begin to fluctuate a little bit every week, with Google adding a bit (x) a week.

10-19~10-25 Baidu 3.52X 2.02X Google 0.46X 0.20X

10-26~11-01 Baidu 3.37X 1.85X Google 0.52X 0.21X

The collection front clicks increases, preliminary analysis, is the search engine user in enters the site inside his station clicks reduces. So we can shirk the responsibility to say, I brought you the flow of traffic, you do not have the confidence to live ... (Those who do this will lose their colleagues, do not learn, just joking). However, experience has shown that it is most likely that the user's professionalism and the site's information architecture is clearer, resulting in quick access to information, or purchase, and liquidity. Especially with the site of some important pages of the revision this is also a normal period, even if these are not, also want to see more than 4 weeks of data, whether in a fluctuation of the range, or a single decline.

　　is the revision successful?

With the great God Stonehuang also have a lot of people do information without obstacles, especially CURLSLI, we are secretly carried out, may have developed this habit. We "secretly" cost a small price to improve the site next plate style. After creating the idea of "sneaking", the product, design and front end are supported, so the leaders know it. For "secretly" the value produced, because the plate does not have any other resources input, so from the jump rate, we can see whether there is value secretly. Although the senses have all found ascension, it seems to be more perfect if there is some data to prove it.

A lot smoother. Gratified some.

The upcoming homepage revision to join this departure page latitude can also be better from the data to help projects, products, designers affirmed that everyone's work.

　　What is the size of the advertisement?

In fact, the size of the ad on the Web page also has a lot of data to help make decisions. For example, Google and IAB specifications.

Finish