How does ucenter home perform offline activities?

Original post address: http://www.discuz.net/viewthread.php? Tid = 1180174

There are many methods to promote and accumulate popularity during website operation. Among the many methods, organizing offline activities is undoubtedly one of the most effective methods. Especially for the ucenter home website, the interaction between members is based on the relationship, and the advantage of offline activities is that it allows members to quickly understand, therefore, it is easier to establish relationships between website members through offline activities. This article will share with you how to conduct offline promotion activities for ucenter home.
Generally, offline activities take the following three steps: preparations before the activity, organization and control during the activity, and member guidance after the activity. The preparation of the activity mainly includes the determination of the activity subject, site selection, publicity and push.
Confirm the topic:The subject of an activity should be determined by the purpose of initiating the activity. It is often determined whether the subject of an activity is appropriate, which will directly determine the success or failure of the activity. Generally, we recommend that you select a simple and lively activity topic. For example, outdoor activities and leisure activities are more suitable for establishing relationships, while karaoke activities are more suitable for enhancing relationships. Dinner is between two categories, it is suitable for the end of various types of activities or independent initiation.
Sports, Tourism and Leisure: This type of activity usually takes a large amount of time, so we try to hold it on weekends as much as possible, the target group is suitable for people with less exercise or similar interests, such as office workers. These activities allow participants to quickly find commonalities through the activities themselves and emphasize security issues during the activities.
Kge: Singing is probably the most common entertainment method. This type of activity is suitable for people who are familiar with singing or who are good at singing. If the participants are not good at singing, if you want to sing in front of strangers, there will inevitably be embarrassing scenes, which will affect the effect of the activity.
Dinner: Dinner is the most common activity, which can be held separately or after other activities. Whether the participants are familiar with each other or not. You must be aware of the special habits or tastes of the participants, take care of more people and control the cost of activities as much as possible.

Venue selection:The venue is the place where the participants need to stay during the entire activity. Do not select a venue that is much larger than the number of participants. This will make the site very deserted and affect the effect of the activity. In addition, there are some precautions for different types of activities. Let's talk about them separately.
Sports: Select sports venues with good professional conditions and complete settings, and adjust the number of participants for ball games, such as badminton. In addition, if the activities are held outdoors, the weather is a very important factor. We 'd better know the weather conditions of the day before the event is held.
Tourism and Leisure: This type of activity venues are usually outdoors. Therefore, there are many uncertainties and you need to know the travel routes and the surrounding environment. It is best to know the routes before the activity starts, if you have the conditions, you 'd better go to the field to learn more details.
Kge: the venue of the event should be in a convenient place, so that participants can easily arrive at the venue. Generally, the recommended room for KTV is slightly larger. Therefore, when selecting a box, you can select a room with 1-2 fewer people than the actual number of participants, which makes the activity more lively. In addition, it is best to understand the prices of KTVs in various time periods, so as to adjust the activity time more flexibly and control the activity budget.
Dinner: In addition to selecting a place with convenient transportation or obvious characteristics, you also need to know the average consumption of the dinner place and the average number of people sitting at each table, this allows you to flexibly adjust the number of rooms and tables required based on the number of participants. In addition, you also need to know whether there is a parking lot and the billing information, so that you can easily drive to the members.

Publicity push:After the subject and venue of the activity are preliminarily determined, you need to publicize the activity to attract more members to participate in the activity, publicity will directly affect the number of participants. In the promotion activities, the subject and specific time of the activities should be clarified. At the same time, describe the landmark buildings around the activity location and various transportation routes to the venue, and use maps to help participants find the venue accurately. In addition, if all the contact phone numbers of the event venue are to be announced, the phone number of the person who arrives at the venue and the phone number of the sponsor will be announced to prevent the person who participates in the event from being unable to attend the event on time. Publicity should be carried out one week before the activity starts, so as to achieve better results. If it is a large activity, the promotion time should be advanced accordingly. During the promotion process, determined participants should be updated in real time, and they should be publicized in multiple ways so that more members can learn about the activities in a short time, common Methods: ucenter
Home promotion, phone notification, QQ promotion.
Ucenter home Publicity: The promotion content should include the activity introduction, time, location, and registration method. Such information must be published in ucenter home, and registration is generally required to participate in the activity, if the group has a certain popularity, You can publicize it in the ucenter home group and send the link address of the activity to the outside. If the group is popular, it is better to publish activity messages in the logs of administrators and influential members, and share and repost them in large quantities to achieve better publicity effect.
In addition, the dynamic top position in the ucenter home and the prominent position in the forum should also be added to the corresponding advertising, so that Members can have more ways to obtain activity information.
Phone notification: The phone notification can be used to notify members instantly and accurately, but the scope of the notification is limited. It is generally used to publicize the notification to core members, notify core members to notify them who are familiar with the promotion to improve the promotion effect.
Qq promotion: it has a wide range of coverage. You can conduct batch promotion to the target group or change the link address of the QQ Group announcement and frequent sending activities in the QQ group. A brief description is provided at the same time. Indicate the time and theme of the activity. If you are interested in the activity, contact and urge them to register in uch as soon as possible.

After completing the preparations, the process is the key to the entire activity. If the atmosphere of the activity is poor or there is a major problem in the process, it will not only make the participants feel dissatisfied with the activity, but also affect the holding of future activities, here we will focus on the experiences summarized during several activities.
Time Control: before the formal start of the activity, it is best to determine the start time of the activity with the participants one by one, and any activity may be late, therefore, the official start time of the activity is a little longer than the promotion time by about 15 minutes. If the activity is welcomed by everyone, you need to control the end time of the activity to ensure that everyone can go home smoothly.
Control of the number of participants: the number of participants is too small to achieve the expected results. There are too many participants and it is difficult to control the site. Various situations may occur, affecting the quality of the activities. The number of attendees is generally slightly less than the number of registrants. For expenses-generating activities, such as dinner meals, you need to determine the number of participants and the number of meals in the hotel. Try to wait for the attendees to gather together and then sit down for another table, after the arrival of the people, the allocation will be made based on the degree of familiarity and proportion of men and women.
Atmosphere Transfer: During the activity, we should try to bring people's identities closer to the ucenter home. For example, we should encourage everyone to become friends online in the ucenter home. Make it possible for an active person to drive the atmosphere around him, and give a special introduction to the new person, especially his ID in ucenter home, so that he and the person present can be familiar with it, it also helps you to communicate through ucenter home after the event. In addition, you need to find appropriate topics or games based on the activity themes and forms to promote interaction between people present. We try to use the ID in the ucenter home as much as possible to draw closer the distance between them. It is also more convenient to guide us not to join the ucenter.
Home members join as soon as possible.
Activity fee: Generally, there are two ways to charge the activity fee beforehand or afterwards. Pre-paid activities are common in activities that require payment for admission, such as sports or activities with tickets. Special personnel should be assigned to charge and collect statistics before the start of such activities, in principle, pay-as-you-go is adopted. Post-paid activities are usually used for settlement activities such as meals. At the end of the activity, the total consumption amount will be announced at the end of the activity, and AA personnel will be charged according to the agreed method.

After the activity ends, we need to guide the participating members to stay in the ucenter home to create more topics or attract the attention of those who want to participate in the activity. Especially for new members who have not yet joined the ucenter home activity, they must be guided to join the ucenter home.
Activity photos: the photos taken during the activity are the most likely topic content. After the activity, in addition to sending photos to the ucenter home, the webmaster encouraged members to upload more photos to their own space to facilitate comments from different perspectives, for example, you can give credit rewards to people who send photos and comment on photos. At the same time, as long as a photo is published to the ucenter home, you should immediately comment on and share it, configure the photo address with instructions, and publish it to more places such as forums and QQ groups. The advantage of doing so is that the participants can review the activities for the first time, which will lead to discussion topics. In addition, the participants will not be informed about the activities, you can join in the next organizational activity.
Summary:You need to make a detailed summary about the day of the activity. For example, if the account of the activity is made public, you can summarize the expense details and make a public announcement, let all participants know the usage of the activity funds clearly. If there are any remaining fees, they can automatically roll in to the next activity, there will be a small loss. Although no one cares about the cost, the experience of holding several events tells me that, in this way, we can encourage the participants to participate in other subsequent activities.
Sort out the small highlights of the activity and the classic quotations generated, because these elements are easily the focus of the topic, especially in ucenter home, it can quickly spread through the feed, and it is easy to resonate. In addition, you can also collect your views on this next activity, reward ucenter home points for excellent logs or comments, and promote your enthusiasm for participating in the next activity.
For webmasters, organizing offline activities may be laborious, but the effect is indeed the best. It not only increases website stickiness, but also becomes friends with members. It is recommended that the webmaster try to hold some activities frequently, which will greatly promote the development of the website.

Appendix: Examples of organizing posts for outdoor activities
Considering that there are many people traveling on New Year's Day holiday, traffic congestion may occur in mountainous areas. In order to avoid being affected, this activity line is specially formulated. The biggest advantage of this line is that it is very convenient. You can get on the first station, with only a few minutes interval.

Activity time: 2009.1.2, one day.

Activity Location: Mentougou District, traveling along Mentougou.

Collection time and location: 8.30 on January 1, 370 at the bus station in the southwest of the apple Park subway station.

Tip: Just take a high-speed car or light rail, and arrive at tongxian Beiyuan at 7.00, and then change to the subway as soon as possible to arrive at the gathering place on time.

Activity Content: outdoor leisure, experience the charm of the ancient Gyeonggi Road, looking for an amazing job.

Number of registrants: no limit on the number of registrants.

Gathering location:
First gathering location: Light Rail Beiyuan station, 6.50 gathering location
Second collection location: 370 Bus Terminus, 8.30 collection
Third gathering location circle the bus station.

Contact number: 131 XXXXXXXX.
Action route: Take the light rail, transfer to Apple park by subway in sihuidong, or take a bus taking the highway, change to the subway in sihuidong, and change to bus No. 370 in Apple Park to the Circle gate, the troughs go up to the tuyere and horseshoe nest, lunch, and then the original road back.

Activity fee: transportation fee. You can swipe your card. The amount of light rail, subway, and public transportation is expected to be around 6 yuan, with your own lunch and drinking water.

This activity is divided into two different intensity groups. One group is returned from the original path in the ravine, and the other group is returned from the top of the hill in the south.

Activity discipline: As this activity requires walking on a mountain road, it is highly risky. To this end, we have the following discipline, which must be observed by all personnel.
1. Participants are not allowed to wear plastic shoes. They must wear shoes with a high friction coefficient.
2. All personnel are not allowed to leave the team without permission under any circumstances. Any problems arising out of the team's route are irrelevant to the organizer.

Disclaimer:
This is a non-profit self-help outdoor activity. Outdoor sports are dangerous and unpredictable. Participants are fully responsible for their behaviors and consequences. The leader shall not be liable for any risks inherent in outdoor sports and the consequences arising from the dangers occurring on the way.
All participants shall be deemed to have full civil capacity. If the consequences of personal injury occur during the activity, the leader group responsible for compensation shall not be liable for the consequences. The injured party shall resolve the matter in accordance with laws and regulations and this statement in accordance with law. If you report on behalf of another person, if the representative member suffers personal injury, the responsible team leader is not liable.

Weather Forecast
Weather forecast for the next 2-7 days (released)
Thursday
Sunny to cloudy high temperature: 1 ℃ low temperature:-6 ℃ breeze
Friday 2
High temperature: 4 ℃ low temperature:-8 ℃ breeze
Saturday 3
High temperature: 2 ℃ low temperature:-7 ℃ breeze
Sunday 4
Light rain to cloudy high temperature: 2 ℃ low temperature:-6 ℃ breeze