When we talk about Internet search engines, there is no doubt that Google is the first place to sit (this is the U.S. market). Even though Microsoft has struggled to develop search engines, it has not been able to pry away even a small chunk of Google's turf.
But there are exceptions to everything, there is such a small company, DuckDuckGo (duck duck fast walking ...) The name is drunk too, but has gradually become one of Google's smallest and most important competitors in the search field. The search engine conducted up to 3 billion searches in 2015, although it was just the same as Google's daily search, but given the small size of the DuckDuckGo (in 2011 the company had only 3 employees ...). ), the figure is staggering enough and has brought considerable revenue to the DuckDuckGo.
So the company decided to "deep pockets" and announced that it would donate 9 open source projects, providing $25,000 in funding for each project, with a total of $225,000 sent out. In fact, they have done so last year and donated $125,000 in 2015.
Do you think this company is cute like a little scout? He is still trying to develop, earn money to quickly come up with a part of the technology industry and society. In fact, Google is doing very well, its charitable department, google.org, each year to donate more than 100 million dollars, in addition to the value of donated products more than $1 billion. Google.org's homepage reads, "It's quicker to bring about a better world." "(A Better world,faster.) This may be the responsibility of the American technology industry same strain.
So, let's talk about why DuckDuckGo is Deus Ex in a highly competitive search field. The reason for this is that it finds a suitable self-location-that is, to allow users to do private, anonymous web searches. Many users resent Google for collecting and analysing their search information, and DuckDuckGo is another good choice.
DuckDuckGo does not collect user information to provide accurate marketing for advertisers, instead it joins Microsoft/bing/Yahoo's advertising network and pushes targeted ads based on some of the more common facts, such as pushing English ads based on the fact that you use English search. And Google can be based on you just search "summer skirt", on the next landing on all the sites you push the women's shop ads, which occasionally makes small probe feel creepy.
In addition, DuckDuckGo also entered into a profit sharing agreement with some companies that join the Linux open source World, so that DuckDuckGo can get a share when users go through DuckDuckGo to buy things like Amazon and ebay.
Giving up Google doesn't mean you'll have to give up the easy-to-use maps and navigation features, so DuckDuckGo also launched the service last month.
Of course, 225,000 of dollars of donations in the deep-pocketed technology industry, especially the leading boss Google is nothing, but DuckDuckGo not only show us the company's corporate ethics and responsibility, but also tell us one thing-- A super-oligarch occupying a market doesn't mean you have no chance in this market. You can also be a good startup, at least to give you the ability to donate $ hundreds of thousands of.
How DuckDuckGo is Deus Ex in the fierce competition
