How is 360 profitable (sorting)

1. Now it is mainly supported by venture capital, and another basic source of revenue is selling anti-virus software. For example, Kaspersky was promoted by 360 in the past. I heard that every 360 yuan brought

A user can get 0.5 yuan from Kaspersky. Currently, there are very few advertisements on 360, which can be seen from their software. it will be hard to say in the future, once there is a huge user base, what

All things will be done. Today, not even listening quietly, there is no carefree future advertisement. I was so angry that I didn't have to listen to it, but I was not willing to do it. After so many years, I deleted the advertisement myself.

That's it.

2. 360 anti-virus profit should include at least the following capital and channels:

(1) A large user group. 360 free anti-virus will naturally bring a huge user base, which will bring huge user traffic to the site when a huge user base downloads 360 anti-virus.

As a result, some soft enterprises (mainly on the 360 security guard and 360 Official website) and game manufacturers put a lot of advertising and expensive advertising fees.
(2). low cost. This should also be one of the key points. Because the old 360 security guard has long accumulated many Trojan and virus signatures, the virus library update 360 is

There is also such a well-developed network sharing technology based on 360 security guards. The acquisition of the 360 virus database does not require much trouble, and a large number of timely updates do not consume much.

Material resources, manpower, and labor.

(3) other software and 360 security navigation site cost support. Other software such as 360 security browser and 360 software manager. 360 secure browsers provide navigation site traffic and advertisements

Link: 360 software manager cooperates with a large number of software vendors, and the cooperation cost is also high. And 360 security navigation sites can earn a lot

(4) 360 personal services. Mobile phone security recharge, manual anti-virus service, 360 game activities. In all kinds of activities, it is also the general method for obtaining profit from various software. There are various ways for profit.

It's not a small deal. Play center, computer speed-up service, 360 security website navigation, etc., provide a large amount of funds to obtain and support (when the profit-making method is needless to say, it is nothing more than advertising, Business Cooperation

And so on)
3. I studied it for a while and made some tweets. First, 360 are charged for services, such as manual anti-virus and manual optimization. 360 also promoted some anti-virus software, such as Kaspersky and

NOD32, which has profit sharing. 360 advertisement revenue of Security navigation. I personally promote the promotion of some other software, and security authentication may also be charged. In fact, the Internet industry,

If you only need to have enough customer groups, the profits of any small paid service are considerable. It has more than 0.3 billion users, and only one of the thousands of customers has used the paid service (

A large number of users may have used this service in years, and their profits can reach 6 million (20 yuan)

4. Is Qihoo 360 profitable only by value-added services?
Qihoo has done many things, changed some internet rules, and changed some business models. Today many people are skeptical about how Qihoo makes money? In 2009, many Internet enterprises were high.

What is the reason that Qihoo is giving a year-end bonus to its employees? Qihoo is working on Free Software. Why will so many venture capitalists continue to invest heavily in Qihoo? With these questions

Q: I want to explain the following conjecture:
1. Does the value-added service exist?
A while ago, it was rumored that Qihoo was investigating online storage services. This survey shows that Qihoo wants to launch an online storage service to add it? Create value. Zhou Hong, later media director

Yan and Zhou Hongyi also revealed that they will launch value-added services. However, this value-added service has not been seen yet.
This site has previously observed that Qihoo has placed help Hall advertisements in many key locations in the 360 security center and is a key recommendation. So far, no news has been sent to help the church. It is a subsidiary of Qihoo.

. Here, Qihoo's heavyweight recommendation should be said to be essentially a value-added service of Qihoo.

The help Hall is a 7 × 24 online computer repair and Protection Service. This service is indeed a good choice for some computer 0-based users. Due to Internet

The popularization has made us realize and solve many problems without leaving home. The help hall provides such a service!
Second, is there a conflict between the promotion of paid anti-virus software and free anti-virus 360?
People who knew 360 security guard earlier knew that most users should come to 360 to promote Kaspersky Anti-Virus Software for half a year. This cooperation has brought two companies a win-win situation: Card

Baski has a large number of users in China, and 360 of security guards are also scrambling to win most Internet users in China. And now 360 anti-virus launched itself

Other vendors are still promoting anti-virus software. The official explanation of Qihoo is: give users the right to choose, like free to use, do not like free to recommend excellent paid Anti-Virus

Software. Some people doubt why they have anti-virus software that will promote other anti-virus software. Are there any reasons that do not comply with market rules.

As a matter of fact, the odd Tiger practices here are actually very clever. Using 360 anti-virus will bring some potential benefits to Qihoo (which I will focus on below ). Assume that you choose Qihoo

Qihoo, a wide range of paid anti-virus software, shares the same benefits through sharing. However, this benefit balances the potential value of 360 antivirus products. To put it simply, Qihoo has two

There is no conflict at all, but it is a win-win situation to some extent.
Third: Is the value determined by the number of users?
During the promotion of Qihoo, many people are questioning how Qihoo can support its employees for free. Qihoo's answer is: users are the value. The more people we use, the higher our value. Qihoo also says free

In fact, it is also a business model. After a period of understanding, we found that this is true.
We are familiar with some browser vendors, such as domestic travel, window of the world, Firefox, opera and other browser vendors in foreign countries, basically do a single free browser, and where do they benefit from?

Come? Most people may know that when these browsers provide convenience to users, browser vendors are also making profits. The main source of revenue is search, making money from search engines. Same

The same is true for the 360 secure browser, which provides quick search for users and creates value for Qihoo during use. The more users use 360 secure browsers

The greater the value created for Qihoo. There are also well-known large download sites such as the huajun Software Park and the Pacific Ocean, which provide users with convenient and download software at the same time.

Similar websites can benefit from software vendors. The benefits of software manager for the same 360 security guard are also the same. It brings convenience to the user's installation. At the same time, the user is

Create value for Qihoo. Of course, Qihoo's software Manager also caused dissatisfaction on some download sites. Why did you forget 360 security guards on the download sites you wrote earlier? This principle is best explained.

Fourth: how much value can a user create for Qihoo?
We all know that 360 security browsers are currently second only to IE in domestic browsers, and the number of users can report 2009 security at the end of the year of the cnzz browser market in 360

Browser market share ahead of this statistics shows that 360 of the security browser market share is 5.75%, and the number of Chinese netizens is 0.384 billion based on CNNIC data, then 360 of the security browser market share

The number of users of the device is 22.08 million. According to CNNIC data, the current usage of search engines in China is 73.7%. Rough Rate statistics: 360 the daily use of the browser search engine should be large

At least 16.27 million people. However, I cannot know how much effective the value of each search is. For example, according to the price of 1 cent, the income should be at least one million yuan. Of course, this is only

Is a rough statistics. The detailed number should be far greater than this number. Because of the use of search engines, it is not surprising that some users search for more than 10 times a day, or even dozens of times. Of course

360 navigation brings some value.

360 security guard now said that more than 0.25 billion of users use software manager to download software, which is calculated as 0.3 billion. A few years ago, some software promotion prices were downloaded.

The number of times exceeds one dollar. But now the price is low, but there are still a lot more than 1 Mao. This value can be said to be nearly 10 million yuan. In addition, it is said that a software was spent in software manager promotion last year.

It is of the millions. It is a daily battle.
I have not considered the value of web games of 360. If we add the value of web games, Will some people doubt how Qihoo makes a profit! Will be pregnant

Suspect Qihoo's free is not a business model! Therefore, it is rare for Qihoo to issue rich year-end prizes. It's no surprise that many top international venture capital companies send money to Qihoo.

Is Qihoo profitable? We still don't know about this. At least Qihoo's reliance on free products creates convenience for users, and the same users bring value to Qihoo. This should be a balance.

. Does Qihoo need value-added services? This answer is yes, of course, because Qihoo needs better products to create a business company.

Benefits.

5、

Profit Point 1: This is well known to Internet users. It is the proxy service of NOD32 and Kabbah, which is used to replace the administrative fee. However, this item is no longer the focus in making profits. Every year

It can earn hundreds of millions of RMB. Profit Point 2: 360 URL navigation. This is a big profit of Qihoo 360. There are hundreds of millions of RMB revenue each year. Profit Point 3: browser search, that is, Qihoo Theory

Altar search. Every year, there are tens of millions of RMB packages. Profit Point 4: Qihoo 360's qicang, advertising agency, and cooperation with game providers also have hundreds of millions of tickets. Profit point

5: 360 is also used for many development projects, such as game and web development. These are all charged.

How is 360 profitable (sorting)