How long does it take to "be famous overnight"? He's spent 20 years!

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An app that was born as an April Fool's joke has become a world-class phenomenon. The players took the cell phone, went out of the room, came to the street, rushed to capture and train Pokémon, fighting various Pokémon.

Pokémon go in the U.S., Australia and New Zealand just released seven days, the user volume almost exceeded the Twitter in the United States 65 million users. So popular, the game server is also unable to withstand the pressure, repeatedly crashes. Driven by curiosity, I learned more about the Pokémon go developer and his team to see how they got today's success.

How long does it take to become famous overnight? For John Hanke, Pokémon Go spent his 20, how did John Hanke make the world so crazy overnight? He has undergone 10 important "upgrades" in his life to make today's Pokémon Go.

"Upgrade" for the first time:

In 1996, John was a student who co-developed the first MMO (Massively multiplayer Online game), "Meridian 59". Later he sold the game to 3DO and went from doing something he was more interested in: drawing the world map.

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Second "Upgrade":

In 2000, John set up "Keyhole", proposing a method of combining maps with aerial photography and developing the first online world gps-3d aerial map.

"Upgrade" for the third time:

In 2004, Google acquired Keyhole and, with John's help, turned keyhole into the current "Google Map". That's when John decided to devote himself to developing GPS-based games.

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Fourth time "Upgrade":

From 2004 to 2010, John was responsible for the Google Geo team (GEO Service team), developing Google Maps and Google Street View. During this time, he gathered to develop the Pokémon go team.

Fifth time "Upgrade":

In 2010, John set up the Niantic lab as a new company to invest in Google, developing a map game social circle. Why is it called Niantic,john to explain this:

"Niantic is the name of a whaling ship. The whaling ship appeared at a time when the gold rush was winning and was finally dragged ashore after a variety of circumstances. The same is true of other ships. For years, San Francisco was basically built on top of these ships. You can now stand on top of the boat, but you will not know it exists. So, my idea is that something in the world is cool, but even on the internet it's hard to know when you really get there. ”

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Sixth time "Upgrade":

In 2012, John developed Niantic's first geo-based MMO, "Ingress": John says: "In Ingress, everything is in the real world and on your phone." I always get used to dreaming about things from home to Google and back to work, and that's where my inspiration comes from. ”

Seventh time "Upgrade":

In 2014, Google and Pokémon co-operate an April Fool's joke, and people can find Pokémon monsters on Google Maps. This attempt was as successful as a virus outbreak. John thinks he can turn this idea into a real game.

Eighth time "Promotion":

John decided to develop Pokémon go on the basis of the user's original rendezvous point created by the Ingress player, and the most popular part of Ingress became the Pokéstops and the museum in Pokémon go: As John said, " Pokéstops is provided by the user, so it is obvious that Pokéstops is based on the places people go to. Our people spend 2.5 of their time walking around all the places they feel they can play ingress, so some places are very far away. There are also portals in Antarctica and the Arctic, but most are between North and south poles. ”

Nineth time "Promotion":

From December 2015 to February 2016, John raised $25 million from Google, Nintendo, Pokémon and other investors to build a team of more than 40 people who released the Pokémon go game this year.

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Tenth time "Upgrade":

On July 6, 2016, John and his team released the Pokémon go game in the United States, Australia and New Zealand respectively. After the release, Nintendo's share price rose $12 billion, and in app purchases, the app generated more than $2 million a day, making Pokémon go a hot hit overnight.

Pokémon went on a night of fame, spending John Hanke20 years. For more than 20 years, though, he has a great vision of the game layer above the world, but he does not know what form it will take. Every step, he was just focusing on the next promotion.

At every new level, he has new powers, new team members, new inventory matters ... Would you like to think of yourself as a big MMO with your own entrepreneurial history as John?

This article is from the "first to a cup of Java press yajing" blog, please be sure to keep this source http://maybeone.blog.51cto.com/11734094/1826984

How long does it take to "be famous overnight"? He's spent 20 years!