How to design a successful website

How to design a successful website
With the continuous development of network technology, network applications have penetrated into every corner of human society. Websites that support the online world are even more popular: the government uses the website to publicize its own policy program and increasingly becomes a direct train for communication with the people. Enterprises use the website to promote their own images, discover unlimited business opportunities. Individuals can use their websites to show their own personality and create bridges for communication. More and more people want to own websites and create a world in the online world. How to design an outstanding website? People have discussed a lot about this issue and there are many discussions. In addition, with the rapid development of network technology, it is difficult for me to propose an absolutely authoritative and correct design idea, according to your own design meeting, summarize the following basic design ideas:

1. Locate the subject and name of the website
The subject of a website is the subject matter of a website. The first problem encountered during website design. The theme of a website is so strange that you can make it as long as you want it. The following are ten subjects of the top 100 well-known national websites in the 99 year rated by PC Magazine: 1st categories: online job hunting; 2nd categories: online chat/instant information/ICQ; 3rd categories: online community/discussion/email list; 4th categories: computer technology; 5th categories: webpage/website development; 6th categories: Entertainment websites; 7th categories: Travel; 8th categories: reference/information; 9th categories: Family/education; 10 categories: life/fashion; each category can be further subdivided, for example, entertainment is further divided into sports, movies, music, and other small categories. Music can be divided into MP3, VQF, and Ra by format, and divided into classical, modern, and rock by expression. At the same time, different themes can be connected and combined to generate new themes, such as tourism forums (Tourism + discussion) and classic ball playing (Football + film and television, there are thousands of theme types. How can we choose from so many themes? The principles are as follows: 1. The theme should be small but refined: the positioning should be small and the content should be refined. If you want to create an all-encompassing website and put all the things you think are wonderful on it, it will often be counterproductive. It gives people the feeling that there is no theme, no characteristics, and everything is there, but everything is superficial, because you cannot have so much energy to maintain it. The most popular personal homepage is updated every day or even several hours. The latest survey results also show that the "theme station" on the Internet is more popular than "Wanquan station", just like stores and department stores. If I need to buy something, you will definitely choose a specialized store. 2. The theme is best for your own good or favorite content. For example, if you are good at programming, you can create a website for Programmers. If you are interested in football, you can report the latest situations and Star trends. In this way, we will not feel bored or powerless during production. Interest is the driving force behind website creation. Without enthusiasm, it is difficult to design and develop excellent websites. 3. The subject matter should not be too broad or the target should be too high. "Too abuse" refers to theme that is visible everywhere and accessible to everyone, such as software downloads and free information. "Too high goal" means that there are already excellent and well-known websites on this subject. It is very difficult for you to surpass it.

If the subject is determined, you can name the website based on the subject. The website name is also part of the website design and is a key element. You can see that "computer study room" and "computer home" are obviously concise; "MIDI Park" and "MIDI Park" are clearly clear about the latter; "Children's World" and "Chinese kindergarten" are clearly the latter's atmosphere. We all know that the Chinese name of PIII is "Pentium". If it is changed to "running", it may not be as "fire" today. Like in real life, whether the website name is upright, loud, and easy to remember has a great impact on the image and promotion of the website. My suggestion is: 1. The name should be positive. It is actually legal, reasonable, and emotional. You cannot use reactionary, pornographic, superstitious, and harmful terms to Social Security. 2. The name must be easy to remember. It is best to use a Chinese name. Do not use a mix of English or Chinese characters. In addition, the website name should contain six words (preferably four words), and four words can also be used as idioms. The advantage of a few words is that it is suitable for the link layout of other sites. 3. The name must be unique. The name is acceptable. If the name can reflect a certain connotation and give the viewer more visual impact and space imagination, it is the top product. For example, music avant-garde, Web taoba, and e-book time and space. While reflecting the theme of the website, it can also highlight its unique characteristics.

Locate the CI image of the website
The so-called CI (corporate identity) means to unify the corporate image through vision. An outstanding website, like a real company, needs an overall image packaging and design. Accurate and creative cidesign: it has a multiplier effect on website promotion and promotion. The specific method is:

1. Design the website logo)
Just like a trademark, a logo is a concentrated embodiment of the characteristics and connotation of your site. Seeing the logo reminds everyone of your site. The logo design idea comes from the name and content of your website:
(1) representative figures, animals, flowers and plants on the website can be used as the blueprint for design, cartoon and artistic, such as Disney's Mickey Mouse and Sohu's cartoon fox.
(2) if the website is professional, the items represented by this major can be used as a symbol. For example, the copper logo of the Bank of China and the steering wheel logo of the Mercedes-Benz car.
(3) The most common and simple way is to use the English name of your website as a sign. Using different fonts, deformation of letters, and combination of letters can easily make your own logo.

2. Design standard colors for websites
The first impression of a website is a visual impact. Determining the standard color of the website is an important step. Different colors have different effects and may affect the mood of visitors. Let's take a practical example to understand that IBM's dark blue, kendeki's red stripe, and windows logo's red, blue, yellow, and green blocks all make us feel very appropriate and harmonious. "Standard colors" refer to the colors that reflect the website image and extended content. In general, a website has no more than three standard colors, and too many colors are dazzling. Standard colors are used for website logos, titles, main menus, and main color blocks. It gives people a unified feeling. Other colors can also be used. They can only be used as an embellishment and set off. Applicable to the standard colors of web pages: blue, yellow/orange, black/gray/white three series of colors, pay attention to the reasonable combination of colors.

3. Design the standard font of the website
Like standard colors, standard fonts refer to the specific fonts used for logos, titles, and main menus. Generally, the default font of our webpage is. In order to reflect the "uniqueness" and special style of the site, we can select some special fonts as needed. For example, in order to reflect the professional, you can use the rough imitation style, the exquisite design, the advertisement, and the friendly and casual handwriting.

4. Design website promotion slogans
It can also be said that the spirit of the website and the goal of the website. Use one sentence or even one word to give a high degree of generalization. Similar to the real-life advertising quotes. For example: Magpie Nest "tastes great"; Maxwell's "good stuff and good friends share"; Intel's "give you a Pentium heart" and so on.

3. Determine the website columns
Creating a website is like writing an article. First, you need to prepare an outline to clarify the topic and level of the article. If the website structure is unclear, the directory is complex, and the content is east-west. As a result, not only are the viewers confused, but it is also quite difficult to expand and maintain the website by themselves. After determining the subject of the website and collecting and organizing a lot of relevant information, how can we organize the content to attract netizens to browse the website? The topic is essentially an outline index of a website. The index should clearly display the website subject. For general website columns

Note the following:
1. Keep theme tight
Classify your themes in a certain way and use them as the main topic of your website. The number of topic columns must take an absolute advantage in the total number of topics. Such a website is professional and has a prominent topic, which is easy to impress.
2. Set up the latest update or website guide
The "recently updated" column is set up to take care of regular visitors and make your home page more user-friendly. If the content on the home page is huge, there are many layers, and there is no intra-site search engine, setting up the "This site guide" column can help beginners quickly find what they want.
3. Set up two-way communication topics
For example, forums, message books, and email lists allow viewers to leave their information.
4. Set up download or FAQs
The network features information sharing. For example, you can set up a data download topic on your homepage to help visitors download the required data. In addition, if the site frequently receives emails from netizens about a certain aspect, it is best to set up a topic to answer frequently asked questions, which is convenient for netizens and saves more time.

4. Determine the directory structure of the website
A website directory is a directory created when you create a website. For example, when frontpage98 is used to create a website, the root directory and images sub-directories are created by default. The directory structure is good or bad, but it does not feel too much for viewers. However, it has an important impact on the upload and maintenance of the site and the future expansion and transplantation of content. The following are some suggestions for creating a directory structure:
1. Do not store all files in the root directory, which may cause confusion in file management.
You often cannot figure out which files need to be edited and updated, which useless files can be deleted, and which are associated files, which affects productivity. In addition, the upload speed is slow. Generally, the server creates a file index for the root directory. When you store all files in the root directory, the server needs to retrieve all files and create new index files even if you only upload and update one file. Obviously, the larger the file volume, the longer the wait time. Therefore, reduce the number of files in the root directory as much as possible.
2. Create sub-directories by column content
Create sub-directories. First, follow the main menu bar. For example, enterprise websites can create directories based on company profiles, product introductions, prices, online orders, and feedback contacts. Other secondary columns, such as what's new, have a large number of links, and you can create independent subdirectories if you need to update them frequently. Some columns that are highly correlated and do not need to be updated frequently. For example, for this site, the webmaster and site experience can be merged into a unified directory. All programs are generally stored in a specific directory. For example, place the CGI program in the cgi-bin directory. All the content to be downloaded should also be placed in a directory.
3. Create an independent images directory under each main topic directory
It is most convenient to create an independent images directory for each main topic. The images directory under the root directory is only used to store pictures of the home page and some secondary columns.
4. The directory level should not be too deep.
It is recommended that the directory level be no more than three layers for easy maintenance and management.
5. Do not use Chinese directories
6. Do not use too long directories.

5. Determine the link structure of the website
The link structure of a website refers to the topological structure of links between pages. It is based on the directory structure, but can span directories. There are two basic methods to create a link structure for a website:
1. Tree link structure
Similar to the DOS directory structure, the home page link points to the first-level page, and the first-level page link points to the second-level page. When such a link structure is viewed, it enters at the first level and exits at the first level. The advantage is that the organization is clear, and visitors know exactly where they are, so they are not "confused. The disadvantage is that browsing efficiency is low. Subpages under one topic must go around the homepage to subpages under another topic.
2. Star link structure
Similar to the network server connection, each page is connected to each other. The advantage of this link structure is that it is convenient to browse and can arrive at your favorite page at any time. The disadvantage is that there are too many links, which can easily lead the viewer to get lost and cannot figure out where and how much content he has read.