How to restore websites after Baidu 6.22 and 6.28 K websites

Baidu K station is the most discussed in the webmaster circle recently. The fuse of the incident is Baidu 6.22 and 6.28 anti-cheating updates, baidu's current update mainly targets low-quality sites that show a large amount of search results. Some low-quality sites that do not have originality or pseudo-originality are even K. Some webmasters are very angry with each other, so they gather together to "ask for comments" from Baidu ". I also have my own opinions on this matter.

I. What kind of websites are most injured on Baidu K?

After reading some related posts on the Internet and investigating some friends around you, I learned that Baidu K's website was mainly a website without original content, and there were very few original content, only pseudo-original websites that collect and modify content. In July 2 Baidu official also explained in the Baidu webmaster forum to deal with the reasons for this batch of station, specific can refer to Baidu's official statement: http://bbs.zhanzhang.baidu.com/thread-6533-1-1.html.

Website K, the webmaster naturally complained. But it is actually a good thing for websites with regular regulations. Objectively speaking, Baidu is first a search engine company and directly targets common users. If users search for sites that rely on collection and pseudo-original content, but websites that are original and carefully maintained cannot be found by users, this is unreasonable in itself, so Baidu should make adjustments this time. Baidu is constantly optimizing the platform and actually optimizing the webmaster's living space. From the webmaster's point of view, we should also take this opportunity to improve our own capabilities and the level of website construction to make it possible to grow bigger.

2. SEM is more important than SEO.

Although SEO experts often bring more low-cost traffic sources to a website. However, there has always been a general idea in the industry that SEM is better and more valuable than SEO. Especially for e-commerce websites, because SEM is controllable, there is real data on how much investment can generate and how much return can be seen. As long as the product is good, the conversion rate is high, A virtuous circle can be created. There are a lot of SEOer outside, and everyone has their own experiences and experiences. However, some friends may turn over-optimized into what search engines think is "cheating ", for example, using keywords that are irrelevant to websites or articles to guide traffic, or modifying titles and texts to act as original content, such SEO must be Baidu K. Of course, it is more difficult to do SEM than to do SEO well. The requirements for personnel and website products will also be higher. Nowadays, various SEO training courses are overwhelming, with fewer SEM skills. For some seoers, you can think about the development of SEM.

III. Appeal if "accidentally injured"

After some anti-cheating policies and features take effect on the evening of January 26, June 21, Baidu immediately provided an error website complaint handling Channel: http://tousu.baidu.com/webmaster/suggest. Some webmasters may not pay attention to it. Here, I would like to remind webmasters that if they feel that their website has been incorrectly handled, please respond as soon as possible so that they can be resolved in a timely manner. As far as I know, the Baidu webmaster platform has responded very quickly to the complaint against the wrong website.

Just now, he was chatting with a friend on QQ. He used to rely mainly on station group income. This time, Baidu K's website has halved. I asked him what he thought about this Baidu K Station. He replied: "The webmasters have a higher threshold. It is harder to get traffic and make more money. Naturally, it is difficult for someone to leave ." However, I believe that the webmaster group is very strong. It will not fall down because of this Baidu K Station. It will certainly stand up again, but it may have been used for collection in the past, the station group method does not work.