How google adsense increases unit price

Previously, the advanced optimization mentioned how to optimize the account quality score. If the quality score is guaranteed, but the number of clicks per day is very small, there may be no more than 20 clicks per day, so there is no promotion effect. How can we optimize the clicks? How can we increase the Click volume while ensuring the quality score? How can we bring effective clicks? Next I will introduce in detail how to perform this operation.

First understand, page views = the number of people who access the website through advertisements

The main methods for adding clicks include adding new or unused keywords to search for keywords related to the website. A keyword list is required. For details, refer to how to expand keywords. Create keywords for the unadvertised parts of an advertising customer's website, which is equivalent to the analysis website mentioned in step 6 optimization. To add a broader keyword, you must be cautious when adding a broader keyword. You must use the keyword matching option to perform operations. You can perform operations based on the keyword matching option in the six-step optimization.

Differentiate the high-click keywords and observe which group of traffic occupies 50% of the total series of traffic in the ad series. Consider making this group of keywords a separate ad series. Increase the daily budget, create daily reports, view advertising time, and ensure that the budget provides all advertising time. Increase the maximum click cost or quality score. The reason for improving the CPC is to improve the ranking. Of course, the prerequisite is that the keyword quality score is good. If the quality score is not good, you should first raise the quality score, set advertising channel preferences to maximize clicks and select search networks to serve Google-related cooperative search sites. Broaden your location positioning settings, and expand relevant and adjacent areas based on product features, such as real estate and Shanghai, which can be placed in the surrounding areas of Jiangsu and Zhejiang.

For example, let's take an advertisement customer who wants to increase access volume as an example to sell the "Acme printer" series.

1. Add new or unused keywords

Add related variants:

Acme printer

Acme inkjet printer

Acme inkjet printer

For English keywords, remember to add the plural form:

Acme printers

Acme jets

2. Create keywords for parts of the website that are not advertised by advertisers

Visit the customer's website to determine the main product category and model. You can create ad groups for specific product types or models. Create a new ad group as needed

3. Add a broader term-it must be related to products or services.

4. Part 4 of optimization keywords

Expand

Match

Refind

Group

5. Differentiate high-click keywords (Advanced Skills)

Add the variant form of high click Keywords: find out the three color Valley mall advertising group http://345.wdwd.com medium and high traffic words, independent and variant form to add, improve click, this type of keyword is clearly expressed in the ad title or text: this type of keyword is separately advertised. If necessary, create a new ad group. Generally, you must add a new ad group.

6. Increase the daily budget

Make sure that the daily expenses of the advertising series do not frequently meet or exceed the daily budget. To add clicks for all keywords in an ad series, increase the daily budget of the ad series. To add only the clicks of a specific keyword, put it in a separate ad series, and set a high enough daily budget to generate the highest number of clicks.

The above is the optimization technique that needs to be done most. You can try it according to the above method, but remember that the quality score must be guaranteed.