How is the development of 4G + operator?

How is the development of 4G + operator?

In the recent period, 4G + has become a keyword that the three major domestic operators are scrambling to mention. The so-called 4G +, is the LTE-A (LTE-Advancde), is based on the original 4G network, the use of carrier aggregation technology (CA), further expand the network spectrum, network quality optimization, in essence, 4G + is the evolution of 4G technology.

At present, in the world, there are 88 operators in 45 countries launched a commercial LTE-A network, more than 30% of operators invested in the LTE-A system. Since the Korean telecom operator SKT launched the world's first consumer-level LTE-A network in June 2013, nine LTE Advanced Cat.9 networks in the world have entered the deployment, trial commercialization and testing phase, distributed in Australia, Japan, Portugal, Qatar, Turkey, South Korea, Switzerland, the United Arab Emirates and the UK, the network peak rate has exceeded 300 Mbps.

In China, the three major carriers are also in full swing against the 4G + competition. China Telecom is the first among the three operators to start 4G + network construction. In July this year, China Telecom launched the "Tianyi 4G +" brand with a peak network speed of 300 Mbps, and commercial services will be provided in some cities from January 1, August. China Mobile has implemented three-carrier aggregation technology verification and deployment. Its network peak speed reaches 330 Mbps. In August this year, China Mobile launched the "4G + HD voice and network acceleration" commercial application in Zhejiang, start VoLTE commercialization. China Unicom started pilot FDD tri-carrier aggregation of the current network in Nanjing in August this year, and the tested speed in the test area reached 445 Mbps.

As a transitional solution from 4G to 5G Evolution, 4G + will play an important role in future development. How to Develop 4G + business is an important research topic for carriers. I think we can start from the following aspects.

First, strengthen the construction of the basic network and terminal industry chain. Basic networks are the foundation for the development of all mobile businesses. Without a good network, it is difficult to develop even better services and products. Operators can combine the characteristics of 4G + potential customers to strengthen 4G + network construction in crowded hot areas such as core commercial areas, large CBD, and transportation hubs, attract high-value customers to use 4G + services. As the 4G + business requires the support of specific terminals, operators need to further enhance cooperation with terminal manufacturers and encourage terminal manufacturers to launch more 4G + terminals. Second, improve brand promotion efficiency. The 4G + business is in its infancy and people are not familiar with the business. Operators should focus on the concept and Brand Image propaganda, focusing on promoting the 4G + concept, highlight the great advantage of 4G + in terms of network speed compared with ordinary 4G. Then, we can combine the characteristics of potential 4G + users to create a leading, fashionable, and enterprising brand image. With the improvement of business maturity, we can gradually publicize the network quality, package fees, and terminal contracts. The third is to segment user behavior preferences and design the plan system accordingly. 4G + target users are divided into high-traffic users and high-voice users. On this basis, the package is set to focus on speech and traffic. In addition, differentiated value-added business products can be used to separate users, such as pushing traffic discount packages to medium-and high-end users, pushing VoLTE services to mid-and high-end users, and pushing international roaming discount packages to overseas users frequently. 4. Build an external application cooperation platform and strengthen external cooperation. For example, if a third-party application cooperation platform is established, the operator's high-value user resources, traffic and voice resources, and the cooperation resources of third-party partners are incorporated into the cooperation platform through the resource exchange model, strengthen application development in video, game, Life service, enterprise office, and other fields to promote the rapid development of 4G + businesses. I believe that with the maturity of the 4G + industry chain, the 4G + business will become the main revenue source of the operator's mobile business in the future.