How is the "terrible" longhu property made?

In October 23, after fierce competition, the longhu property National Service Skill Competition finally came to an end.

As the first large-scale training of longhu property nationwide, this competition is the largest in the industry in terms of scale, number of contestants, and competition projects. Since July 1, longhu property has held the preliminary round in 14 regional companies, 6 Professional sequences, and nearly 6000 long Lakers.

Competitions in the industry are very common, but a large-scale competition in the whole property system of longhu is rare in the industry. The past 17 years of forging have led longhu property to become a business sector with high praise in both commercial and reputation. It was even called a "terrible" longhu property in the industry. This property competition is a second effort to develop longhu property service standards and strength nationwide.

In addition to services, longhu also leads the transformation and upgrading of the property industry. At present, longhu has gradually transformed from property management to the modern service industry, and has explored many new business models, this is in stark contrast to the traditional model that is supported by the main industry with the hosting fee.

 

How is longhu property transformed and upgraded? What are the internal factors behind the transformation and upgrading?

　Strategic Transformation Logic

Longhu property, known for its details and services, is experiencing a battle of transformation and upgrading. Its Transformation from property management to modern service industry is a new trend in the development of longhu property. Developing value-added services will also become the future development strategy of longhu property.

At present, the domestic property management industry is facing many problems, with an average settlement rate of less than 80%. With a single business model, the income is still dominated by property fee income. It recognizes that property transformation and upgrading, specific implementation decisions are prudent; community e-businesses do not make money, have no trust, have no difference, are not professional enough, and so on, these are all plaguing the development of the property industry.

How to break away from the traditional property model and complete the transformation and upgrade has become a question for the whole industry. Since longhu launched its transformation strategy, it has gradually upgraded its customer service and business model.

In terms of customer service, longhu has changed from focusing on things to paying attention to people, paying more attention to customer experience, and shifted its focus from focusing on results to focusing on customer experience. At the same time, the service methods are more integrated, increasing the application of advanced tools and technologies, and improving the property service efficiency. For example, a smart handheld terminal is provided for front-line employees to reduce the property operation cost by 10% per square meter, and the average household reporting rate is reduced by 90% per household.

According to an industry report released by the China Property Management Association, profits of profitable enterprises are declining significantly, and most enterprises still cannot offset the impact of rising costs. Property management is a labor-intensive industry, with labor costs accounting for 60%-70% of the total cost. It can be seen that the transformation of the focus and mode of longhu services not only improves service quality, but also saves manpower costs.

In terms of business model, longhu property began to expand from the vertical industrial chain, including early Consulting, leasing and sales agents to hotel operations, product research, and later renovation services, engineering construction and so on. The diversified operation methods greatly expand the business scope of longhu property. On this basis, longhu also opened professional special service projects, such as engineering maintenance, housekeeping cleaning, furniture maintenance, and purchasing services, always convenient for the life of the owners.

The Exploration of longhu property in transformation and upgrading is crucial to itself and the entire industry. However, the transformation and upgrading of longhu property are not blind. Behind the transformation and upgrading, longhu property is the commercial logic on the premise of building customer trust.

At present, longhu property has set up a variety of service centers in various regions, such as house rental and sale, Meiju experience, and community life services. In addition to gaining more trust and reliance from the owners, this service has increased the stickiness with customers. It is understood that in the future, longhu property will build a 360-degree life service platform, "investment, consumption, payment, shopping, tourism, meals, these can be traded on this platform.

Talent Team support

Along with the continuous development and upgrading of longhu property, the company has a profound support system. Perfect enterprise management and human resource support are the most powerful support.

It can be said that without a high-quality and professional team, longhu property cannot lead the property industry. The low-key longhu team adheres to the craftsman's temperament and focuses on the construction of corporate culture and talent cultivation system while providing refined product cultivation.

In view of the characteristics of the property management industry and the company, the company has established a complete training system to provide different training for employees at different stages, including New Employee induction training, general quality and ability training, functional and professional training, corporate culture training, visit and study, external classroom training, on-duty band training, etc.

In different situations of new employees, longhu Property sets a development path for them and uses various incentive measures to train them into middle-level managers who can keep pace with longhu.

In terms of organizational efficiency, longhu property has strict performance evaluation standards. The standards are based on four key dimensions: key operation indicators and objectives, breakthrough work for improvement and innovation, cultural construction, and personnel management, conducts investigation and evaluation on talents from multiple perspectives. Meanwhile, conducts regular employee tendency survey reports to investigate employee satisfaction, including comprehensive compensation and benefits, personnel development and organizational efficiency.

In terms of corporate culture, longhu property keeps instilling in its employees the idea of "treat you well for your life" to cultivate a sense of cultural identity. At the same time, longhu property will hold regular seminars for employees, set up mutual fund for employees, and organize regular health checks.

　Service mode continuous upgrade

With the development of society and industry, the owner's awareness and expectations of property services have not only stuck in solving problems or simply enjoying value-added services, but expected to be served in the process, the sense of pleasure and winner brought by the service provider.

In this context, longhu hopes to give full play to the subjective creativity of its employees, promote the service culture and culture, and stimulate customer perception with closeness and freshness, so as to gain customer recognition and high satisfaction.

In the past, with the rapid development of the real estate market, longhu property continued to change and its service model went through three stages: Satisfaction, satisfaction + surprise, satisfaction + surprise + humor + pleasure.

This first session of the longhu Property Service Skill Competition fully demonstrates this point, in various aspects such as cleaning, greening, engineering, and security, contestants have provided surprising, interesting, and considerate services.

At the competition site, the cleaning department wiped glass, the pottery flower cylinder of the green department, the program-controlled lightbox connection of the Engineering Department, and PPR hot-melt welding, the fire water bag connection and fire saving performances of the Order Maintenance Department were presented at a high level beyond the expectations of the judges. Especially in terms of detail competition, "shoes that will turn around", "clothes-wearing toolkit", and "Hotel Service morning call" are all well-known. These are the strongest proofs of the concept and standard of longhu service.

As Ms. Xie jiajin, President of China Property Management Association, wrote: longhu's experience is a valuable asset of the industry. In 112, longhu property was created in Chongqing and has been deployed in 23 cities throughout the country. It has management projects and nearly employees. "Dragon Lake happiness" has become the marker and standard for the happy life of the dragon and the people.

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How is the "terrible" longhu property made?