With the development of the Internet to today, the most widely used software may require real-time communication. This chat tool, which was initially regarded as a non-commercial tool, has become the focus of network giants. From Microsoft's launch of MSN 6.0 to the challenge of QQ's market position, to the promotion of network bubbles, Sina UC, Yahoo connect, and so on, we can hardly find that instant messaging has become the focus of the next round of competition.
As the most popular instant messaging tools in the market, they still put the market breakthrough on individual users, and mainly focus on point-to-point communication in functional applications. Therefore, from the perspective of enterprise applications, these instant messaging tools can be understood if they are rejected by enterprises.
Recently, gold and software engaged in enterprise management software research and development have also extended their reach to the instant messaging field. Since 1996, gold and software, with precise management as the core idea, have placed her market share in the enterprise collaborative office platform as the largest in China, it is precisely because gold and software have a profound understanding of enterprise management and information application that firmly establishes her leading edge in this field.
In August, Jin and launched another product for enterprise-level applications: instant messaging tools-Gold and network Communication (gold and IOC-Internet Organization Communication ). So what are the unique advantages of Jinhe network products that can be recognized by users in the instant messaging market.
Unique product promotion model-operator concept
According to the promotion model of golden fund and network communication, it proposes the carrier model. We all know that Chinese software vendors, especially software vendors for enterprise-level applications, have always been unable to go beyond the reach of the market, software vendors do not even have their own direct sales teams, so they all rely on channels for promotion. However, this method has both advantages and disadvantages. The first is the channel. The technologies and services of upstream vendors cannot be provided with sufficient support in a timely manner. As a result, many channels must first become users before they can act as product agents. On the other hand, because they do not have their own core technologies, they can only be switched with vendors. In terms of software vendors, to do a good job in the channel market, we need to spend a lot of energy on channel training and support. After the training and support have achieved some results, the channel turned to serve other vendors.
Bind the channel with the software vendor, and make full investigation and preparation before the promotion network goes through, proposing the carrier's promotion model. That is, in the gold and a defined area, only the operation right of golden and network communication is sold to one unit for operation. The sales cut price is produced by negotiation, basically the sales of golden and network communication products in the region for one month. After the organization obtains the operation right, it can take over the sales and management rights of the region's gold and network connections. If there are agents of gold and other products in the region that do the gold and network connections, it must also contact the carrier directly, carriers can develop their own agents, allowing them to sell gold and network connections without limitation. In this way, the operator can enjoy gold and powerful technical services without any restrictions during product promotion.
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