How much did Google's search engine lose after exiting the Chinese market?

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To be sure, after exiting China, Google lost a huge amount of search advertising revenue. EMarketer, a market research firm, today published a report on digital advertising revenue, from which we can estimate how much Google has lost.

For the first time in its digital advertising research report, emarketer the search advertising revenue. Emarkerter expects the global (including China) spending on search ads to reach $81.59 billion in 2015, up 16.2% from $70.1 billion in 2014.

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In this total, Google's search advertising revenue this year is expected to account for 54.5% of the total market. But Google's advertising revenue is not a penny from China, and emarketer expects China's search advertising revenue to reach $14.9 billion in 2015.

If Google could win 10% of China's market share, it would be $1.4 billion. However, Google can not get a penny.

"The biggest beneficiary of Google's exit from China is Baidu, because the number of Internet users in China is huge and growing," emarketer said in his report. : "<a href=" http://www.yclean99.com ">hepa screen </a>"

The inability to enter China has had an increasing impact on American companies such as Facebook, and will only be more pronounced later.

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EMarketer pointed out that China's search market is booming, search advertising investment may eventually surpass the United States. According to emarketer, U.S. search advertising spending will reach $25.66 billion this year, ahead of China's $14.9 billion, but Chinese search advertising is growing at a rate of 32.8% this year, about twice times the global rate.

"Baidu's market share proves the potential and impact of China's digital advertising market," emarketer said in its report. ”

China's advertising market is really fast development, in terms of advertising revenue, Sohu is the world's fifth largest search engine. Sohu's search revenue this year will reach $520 million, after Bing ($ 3.45 billion) and Yahoo ($ 1.9 billion).

However, this year, Bing's growth rate is 18.5%, Yahoo's growth rate is 6.9%, and Sohu's growth rate will be staggering 61.6%. With this speed, Sohu may become the world's third largest search engine in a few years.

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How much did Google's search engine lose after exiting the Chinese market?