How the music website plays the balance point between SP and CP

this interview by the Chinese Webmaster Station editor According to TechWeb interview host Miss Fangley and a listen to the Music network CEO Mr. Dushe video interview sorted out, in a listen to music network under the authorization of text collation, there are partial deletions, copyright techweb all, if you want to reprint, Please retain the original copyright and the work of the finishing. Thanks for your cooperation .

Guest: A listen to music network CEO Dushe

Exciting points:

The transformation of music media has led to a fundamental change in the whole music industry. Traditional media gradually lost their dominance in the market, and music websites acted as new media. In this process, the music website is the creator and pioneer of digital music.

The rise of digital music is the inevitable trend of the development of music industry, will create greater market space, more profit direction will appear. It is not a blow to the traditional record company, but it can reduce the cost and increase the profit, and it is a good opportunity for the new service providers and websites that have entered the digital field in recent years.

the profit model of the music portal should not be expected from the record companies and the traditional users, but should turn to advertisers, introduce the mechanism of classified advertising, or take some graded membership fee system.

Introduction: Dushe, 1ting.com CEO of China, one of the top ten personal webmaster. Graduated from Yangzhou University, majoring in architecture. Out of the obsession with music and the belief in the Internet, 2003 dropped out of the establishment of a music network, currently a listening music network for the world's top 300 website.

whether digital music is good or bad for traditional record companies

Moderator: Hello everyone, today is the guest of our studio is from a listen to the Music network CEO Mr. Dushe, Snow Qian hi.

Dushe: Host good, everyone good.

Moderator: Well, as we all know, with this music medium, media transformation, from the traditional CD record to the current online download, digital music, the entire music industry has produced a great change. Traditional music may not be as powerful as before in the market, and slowly lose its dominance.

Dushe: Yes, yes.

Moderator: In fact, I was watching a TV show in Zhejiang Province, when Ding as their guest appeared, and then, host Liu Yiwei Wei said: "Your latest issue of the album sold is not very ideal." Then, Ding said, in fact, not only I alone, the whole market is depressed, everyone ran to the Internet to download, no one to buy records.

Dushe: Yes. So, now the whole digital music media is gradually replacing the other traditional media, for example, radio, including music and magazines he can survive in a particular environment, but I think the whole industry, the digital music media will gradually surpass (traditional media), now state, can be said to be beyond the influence of other media That in the future might pull them farther, but I think just as you said Ding, the entire recording industry, the decline in sales, but also because his media has changed the impact, but I think the entire digital music industry this piece to the entire music industry, the ultimate impact of the benefits outweigh the disadvantages.
There are several points: 1th. The advent of digital music reduces the cost of music transmission, before the music spread is a very high cost, such as a CD, from the pre-production to the later release, including the CD itself this article media and channel distribution, is a high cost, the advent of digital music, greatly reducing the cost of this piece.

Moderator: Well, the transmission cycle is also relatively shortened.

Dushe: Yes, yes, that's to put his whole release cost down, also lowered his transmission costs, digital music in addition to his inherent factors, another point, he also expanded the application of music, for example, in some level three cities or rural areas, their music resources are very poor, there is no place to buy genuine CD , some even pirated CDs are very few, but the emergence of the Internet, digital music production, so that many people have been rich in music resources, so the entire digital music has expanded a base of music consumption.

Why does the record company feel that the entire record market has less sales, industry has slipped, but I think this is the industry's profit point, the entire record company's profit is mainly record sales, but the advent of digital music will make this piece of sales very low, but the second aspect, Digital music sales may also gradually make up for this piece, because now, online music is a large part of piracy, free download. In the future, I think the music industry will still have a new profit model, may be free, may also be paid, but, I think the user's consumption base has increased. Let the whole consumer market become bigger, he can let the periphery industry and the entire music industry development.

Moderator: Well, actually I think the appearance of this medium, also to a large extent also developed a number of music resources, for example, some can not be quickly out of the album singer, in this area can also be developed, but also to develop their own part of the resources, and then the entire resource market developed, the cake became bigger, Naturally, you have a lot of profit points.

Dushe: Yes, like a few years ago, "Mouse Love Rice", wireless music and so on, will allow the entire music industry to generate a new profit model.

Moderator: So, it is still a market cultivation period, at present, for the music market is a shock, but as long as the market to cultivate good, for the music industry, is a good profit point.

Dushe: Yes, greatly reducing the cost of it is obvious, for example, that a new singer had issued a new album, but he did not know whether the album was popular, but through digital music, for example, when we listened to the music online, we were able to give feedback on which song in the album was more fire, This can be obtained from data analysis. He can tell you which songs users like to listen to, can also tell you the overall trend of this album, based on this thing, we made a music audition analysis system, you can determine the popularity of songs, before the end of a album may need a lot of cost publicity, such as physical activity, radio play list.
But if there is not a good error in the early judgment, perhaps the record companies put too high, there will be huge losses, and this is exactly what we do digital music can help them where

Moderator: Well, so this is also the topic we want to talk about this issue, as you mentioned, we can act as a pilot to test the music album.

Dushe: Yes, we are in the music industry is a bridge role: On the one hand is like the music of netizens, on the other hand is the record company. The role of this bridge is how to make the record company to make friends like music, which is our site to do one of the work. We are not simply the "sewer" of the work, but to let netizens hear the end of the call, but to the user feedback to the record company, and then the record company back to the net users. Promote the benign development of the industry.

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