How to Advertise for novice operators

What is the operation? This kind of question in various forums, pastes, Baidu knows, question and answer encyclopedia class will appear. There are various kinds of answers from all the great gods, explaining to us from different angles what is operation. User operations, content operations, community operations, activities, operations, market operations, and so on, different articles on them have a lot of classification, here is not mentioned. But many operators see their article, seems to understand a lot of truth, but found himself or nothing, empty theory, no one can be used for practical operation. It seems that all is right, we have no way to refute them, but for the current stage of the practical help is very small.

The following small series to a rough talk about my idea of the so-called operation, by the way to share to everyone an operation will use the advertising strategy, which is definitely used after everyone. Writing may be more superficial, not too much of the sermon, the text is not too much rendering, does not look gorgeous, I hope you do not mind.

As an operation of Wang, small knitting naturally also feel that operation is not omnipotent, but at the same time small series also firmly believe that enterprises do not operate is absolutely not. Operation = Pull new, retain, promote life, these three points I do not explain, we all know the introduction of the Internet is also a lot. Small knitting first to share a personal understanding of primary operations, intermediate operations, advanced operations

Primary operations: Very good understanding, giant handyman, all the chores are you do, all kinds of dirty work, dirty concentrated on you. To various forums to register a large mess of trumpets, send a medium operation written soft Wen, to Baidu know the above answer a lot of mess about their own products, occasionally have to make a few ask themselves, or for those micro-letter operators, is daily edit some false original articles, published to the public number. Not to mention, this is the process that every operator must go through.

Intermediate operations: Intermediate operations are about to begin to develop on their own good, as you know from the above, the middle-level operations are those so-called user operations, content operations, community operations, activities, operations, marketing operations, data operations, etc., can become a mid-level operation.

Advanced Operation: Small knitting now also from the senior operation has a big way to go, no way to clearly tell you what the senior operation is. I can only tell you that I now temporarily understand, intermediate operation is to excel in the various operations described above one of the skills, and advanced operations, that is the above described all of these to receive. The skills of each of the intermediate skills are used, that is, he has been able to write a good soft text, to create high-impact activities, the control of the data, cast ads, write the copy, proficient in a variety of Visio, Axure, Guidesign, Photoshop, Microsoft Office Series and other software, blowing cattle B, a wide range of people, know the various industries, with the moving team. Such people are advanced operations, but also small to the future goal.

Well pull far, now return to the theme, introduce how to advertise a novice operation, this is a small series of their own experience, hope can help everyone.

Before the advertising position, we must know that two points, these two points may be a bit false, but should be very good understanding

　　Products

Fully understand their products, you can simply and clearly say what the function of their products, can provide what kind of service, the biggest characteristic is what, and peers than what advantages, paid products of course, still know the price is how much.

　　User

Clearly understand what kind of people will be our users, where users will gather, what their needs are, what their pain points are, what they know about our products, and why they are willing to pay.

Understand these two points can begin to practice, the following small series is about how the next small series of watermelon public assistant advertising bit put.

　　Keywords

First small series through Baidu statistics, query to the user is through which keywords into our product site, and then by the number of people from the big to small sorting, collected the first 50 keywords, import Excel form for use, how much you can discretion.

　　Web site Filter

Second small make use of these keywords for Web site screening, using these keywords Baidu search, will be ranked the top 5 of the site all recorded down, then remove those duplicates, the first step of screening. After the words of the collection of these good web site one by one click to understand the quality of the site, the preliminary judgment, if the site is messy, and everywhere is advertising, nature does not take into account. These two steps will delete part of the article, the next step is to use the arrival of long tools, small make up with the love station, look at the rest of the site's keyword rankings, ranked especially after all deleted. After the three-step screening, the remaining site volume will not be particularly much.

　　Contact Webmaster

Through the above two big strides will be the site generally set down, you can start to contact the webmaster, generally speaking site has webmaster contact, or somewhere in the site is written advertising rental, as long as a little heart can contact the station long.

　　Value analysis of website data and advertising position

This is the advertising position of another core point, we contact the webmaster, the nature will require the webmaster let us look at the site background statistics, the following small series to share the point of attention.

　　Website overview

Look at the Pv,uv of the website, here to note that the small series will generally put the site today, yesterday, 7th, month UVPV all look past, good analysis of the site daily UV, and PV is how much, and through the PV and UV ratio can be reached roughly the content of this site, is not attractive.

　　All sources

Here need to pay attention to the proportion of direct access to users, direct access to the user is the site's fixed users, that is, these users are the site regulars, so the initial advertising position when these users will bring good results, but then because already know the content behind our ads, If there is no need, nature will not click on our ads. The rest of the natural search is the core of our long-term advertising, only a high proportion of natural search, the site will be more new users, our ads will have better benefits. Because the product of small knitting is PC end product, the mobile end of the traffic on US does not have any effect, so I will also pay attention to the PC end flow and the ratio of the flow of the mobile end, if the ratio of the mobile end is too high, will be removed by small choreography, because those traffic can not produce effect, but the webmaster will use those traffic with

　　External links

Look at the external links to the site is related to our products, and our user needs, the more relevant nature of the more favorable to our advertising

　　Advertising position, form, size

Look at the advertisement is in the first screen or the second screen, the first screen is a site to display in front of our page, Zishi words can be understood as a need to pull down, or point into the site will be displayed inside the page. This is very good understanding, do the first screen advertising is definitely the best effect.

There's also a difference in the first screen advertising, according to our habits, we point into the site, the mouse is almost all parked in the middle of the page, our attention is also concentrated in this part, so this position is the most valuable advertising, the next is about, personal feeling the top advertising effect is the worst, Because generally we click into a Web page, look at the next center content is pulled down, so attention will not be too much on the top.

The size of the words would have wanted to write a point, but think of the next or do not have in-depth discussion, nothing more than text, pictures, videos and so on, the size of the words better understanding, small weave also can't say what.

　　Copy

Do picture ads will take into account the copy of the words here also need to analyze the user's psychology, before the small series is in a micro-letter material station advertising, because the user into the purpose of this site is mainly to collect material. One of the advantages of the company's products is to provide a wealth of material, and the webmaster to provide small pieces of advertising is a long strip of advertising, so after everyone instead focusing, finally decided the copy. "Intelligently sift high quality material, as long as half an hour, detonate friend circle/Watermelon Public Number Assistant" This copy mainly considers two points, because our user is the public number operator, therefore the pain point is cannot discriminate the material quality degree and the selection material spends too much time, according to these two points as well as the user to the website purpose, We finally decided to use this copy.

　　Price

This goes back to the beginning, you have to understand your product, know the cost of each registered user of your product, and then synthesize the above points to evaluate, the small set at that time is expected to advertise on the site is lower than the cost of each registered user, so finally decided to put in the site, the actual effect of the words out a little deviation, But the end result is roughly the same as the original conjecture, a more successful advertising niche.

The above is the point of advertising position, this article is probably not as clear as other articles, speak of very deep. But are small series of personal experience, small series also believe that this article can provide some of the new operators to help, as for those who operate the great God, read this article to smile good.

Source: Maple Leaf submission, author micro-signal a121728