How to analyze competitor site selection keywords to make up for your weaknesses

The use of their competitors to select effective keywords, which requires a certain degree of observation and data analysis capabilities. How to better select the most effective keyword, or select the conversion keyword. We also need to observe the competitor's keywords, which is certain and inevitable. So there are times when competitors can give us favorable conditions, but at the same time opponents are effective. Do SEO must maintain the highest level. In particular, sitting in Baidu's "First Throne", you will face greater pressure. How to analyze a competitor to choose a keyword is a very important step, then I am here to share a real station.

First, how to choose high conversion rate keywords

I have been optimized (Seborrheic alopecia http://www.tuofa66.com) This site, I chose in the keyword really a bit of failure. Why failed, we can search my three keywords, seborrheic alopecia, seborrheic alopecia How to do, how to treat seborrheic alopecia. Three words fat number as shown

　　

The index of the first word is quite high. We in Baidu search "seborrheic alopecia how to do" this keyword, my site ranked seventh, but you found that there are 4 bidding. But I have heard before Baidu index is not counted in Baidu promotion, that is, search "seborrheic alopecia how to do" 165 times a day, but this index is not counted in Baidu bidding. For this point of view I do not agree, when the user search this word, more than 80% of traffic has been done to promote the Baidu to take away, even if the row on the home page will not bring too much traffic. So when you choose a keyword, must analyze the word how many do bidding opponents, but not to say that the word in the first place with no traffic, but more than competitors need resources will be more, to avoid the big competition keyword, can choose high conversion rate keyword, often bring the flow is money.

Second, analyze the competitor website information

We are in the choice of site keyword, we generally through Baidu search related keywords, and then look at how the first few keywords are done, we should do a good job related data concerns, focus on the quality of the competitor's site outside the chain, before we can through the chain of Yahoo to analyze the external chain, but now only through the relevant domain to see the chain outside the site. can also be viewed by viewing links to observe, good outside the chain can bring high weight, so that we usually more observation and analysis of competitors, for their own more than the opponent to make full preparation.

Third, try to figure out the internal structure of the competitor website

There are many SEO does not know the internal structure, but the internal structure brings a lot of meaning. You can use the layout of your competitors to figure it out. For example, the enemy site internal Link building, site long tail keywords, web site CSS layout. In fact, competitors have a lot of learning places. Can observe the competitor rank change every day, as well as outside chain promotion. We can try to figure out, you can also observe their chain promotion methods, the general website promotion Way, to what anchor text promotion and long tail keyword promotion, can do some statistics, to follow their keywords to choose, is also a good way.

Four, observe their website jump rate

Why to observe their website jump rate, now Baidu more and more attention to user experience. So at the same time the high rate of site jump, proving that this station is not at all user experience. When users search for relevant information through this keyword, but can not really solve the user problem, Baidu will comment on this.

Analysis of competitors is the most effective choice of keywords, I said in the first article, when the site is really too much bidding, you continue to do this similar keywords, and can not bring too much traffic, if the effective avoidance of such situations, is very necessary. If you can only bring 10 traffic per day, but the conversion rate is high, deal five single, then you are 50% conversion rate, than do which bidding keyword to bring effective flow more efficient. Therefore, the selection of keywords to analyze the competitor site, while avoiding unnecessary losses. (SEO original A5 initial) Seborrheic alopecia