How to analyze Web page details through Baidu statistic thermodynamic diagram?

Do SEO, I would like to Baidu statistics hot try will not be unfamiliar. It visually shows the clicks of the visitor on the page, and can tell you the different locations, different style links, and the popularity of the content.

In the Baidu statistical thermal attempt of the Web page details analysis interface, a total of two parts. Part of the Web page is the thermal force of the display area, it is the color changes show the visitor on the page distribution, showing the current page of the different links are clicked. The other part is the display area of the link-click Graph, which shows the distribution of visitors ' clicks on the page as a percentage of clicks.

Baidu statistics in the thermodynamic diagram of the meaning of numbers

In the thermal diagram of the Baidu statistic, all the visitor Behavior and the page index are embodied in the form of figures. What are the meanings of these numbers and how are they calculated? What is the difference between the meaning of numbers and the definition of indicators?

How is the number of clicks calculated?

Baidu Statistics Link Click the default indicator is the number of clicks, but in fact, Baidu statistics is not recorded in the page of the mouse click behavior. Regardless of where this click takes place on the page. So where does the click number of links in a thermal diagram come from? This click Count actually refers to the PV of the linked target page. In other words, when the visitor clicks on the link in the page, only when the GATC of the link target page is fully loaded, Baidu can record that the link has been clicked. Otherwise, this click will not be recorded.

So how do you calculate the percentage of clicks that are displayed in the thermal diagram? The answer is simple, the number of times the link is clicked in the page divided by the number of clicks on all links in the page.

Calculation formula: Link hits/page all links click times.

(The point to note here is that the number of clicks on all links in the page refers to the PV of all linked target pages, not the PV of this page)

Then we do SEO how to use the Baidu Statistical Thermal diagram Analysis page?

1. Use Baidu statistic thermodynamic diagram analysis customer to the content of the webpage liking degree

As you can see from the thermal diagram above, in the website leading navigation, the customer's click mainly concentrates in the server hosting, the server rents, the cloud host as well as about our four sections, like this, we in the optimization time, may optimize the center of gravity to the server hosting, the server rents, the cloud host these three plates, And to these two plates for long tail expansion. In addition, the user is more concerned about our section, stating that customers would like to know the company, so we in this forum to increase some of the company's honor, the past service of customer cases, show some company office space or staff pictures, increase customer trust in the company. Can even open a blog in this section, write a log, so that you can be more close to customers.

2. Through the link clicks the graph multiple dimensions analysis Seo/sem effect

We click on the Cloud Host forum, on the right side can pop up a blue box, in this box has the source, the search term, the promotion keyword, the domain, the browser, the search engine and so on many dimensions, through these dimensions different combination, we can see, what place the customer through what search engine, what key word (SEO/PPC) Came to this page, and click on the Cloud Host forum, so we can be SEO and PPC, etc. to adjust to improve the effect of optimization.

3. Analyze customer behavior in combination with page upstream and downstream functions

With the analysis of the thermal diagram of the page, we can also combine the other analysis features of Baidu statistics on the page for further analysis.

From the above, we can see which paths the customer is entering the page, and then what other pages to go through the page and the amount of browsing and exit rates for that page.

With this information, you can learn about the behavior of the visitors on the specified page to understand the visitor's concerns and access habits; In addition, if you set a goal on the specified page, you can also measure the rationality of the visitor's behavior path on the specified page through the transformation of these goals. Ultimately, depending on the information obtained, you can have a base to improve the hierarchical relationship between the specified page and other pages, so that visitors get a better use experience on your site.

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