How to analyze website construction and optimization According to the dynamic of Baidu snapshot

Baidu snapshot of the site is the homepage in Baidu Search engine on a Web page cache, we are engaged in website construction and site optimization personnel to focus on the object of reference. In fact, Baidu snapshots can be used as a barometer of our website optimization, can to some extent reflect the current site in what kind of state. As a website seoer, it is necessary to constantly observe the update of Baidu Snapshot, and from the dynamic Baidu Snapshot analysis of the site construction and optimization of the situation.

Situation one: no Baidu snapshot site

The website does not have the Baidu snapshot, is not a good phenomenon. If the site is a new site, then it is likely that Baidu has not included the site, so there is no snapshot of the site, if this is the reason, then we are no longer need to worry. The other is that Baidu has a previous snapshot, and now the query is not a snapshot of Baidu. This situation is the worst, because the site is likely to be pulled black, that is, K dropped, is the reason is probably the site used "Black Hat" optimization means, or the site was malicious attacks, the site has long been unsafe, resulting in the site by the search engine K dropped. Of course, there may be Baidu is in the data update, there are occasional snapshots of the situation. For the site is K, we must pay attention, as soon as possible to correct the site improper, try to restore the collection and snapshots in Baidu.

Situation 2:100-degree snapshot long stop does not update

If the site's Baidu snapshot long-term stagnation does not update, then I think this is not a good phenomenon. Although Baidu snapshot does not update does not represent the site is punished, but the snapshot does not update itself reflects the weight of the site growth slow, the site's content updates in a stagnant state. A site whose content is frequently updated should have a snapshot date that is not the same as the current date. So for the long-term stagnation of the site, we should also pay attention to the content of the site to do a regular update, more construction of some outside the chain, increase the frequency of Baidu crawling, prompting Baidu snapshot of the update.

Case 3:100-degree snapshot back to previous date

Baidu snapshot of the situation, put aside Baidu's own data update reasons, the main reason is because the site does appear a problem. The site has a more serious problem, the general will cause a snapshot of Baidu back file. For example, the site's homepage layout changes larger, the site's title changes, site space instability, etc., may cause Baidu snapshot back to file. Baidu Snapshot back file may also be the result of the search engine penalties, when the site is punished, it may also appear before the date of the snapshot return. For Baidu snapshot back to the file, we only do the site carefully, avoid a large range of changes to the site, especially the page layout and title.

Situation 4:100-degree snapshot update frequency is not high

This situation is a normal phenomenon, this shows that the weight of the site is growing, because the weight of the site is not too high, can not reach the point of frequent updates. Snapshots a few days to update, indicating that Baidu did not impose penalties on the site, is planning to crawl and crawl the site data.

Situation 5:100-degree snapshot update faster

If this happens, then congratulations, your website is being trusted by Baidu, crawling on your site is also relatively high, but also reflects the weight of your site is constantly improving, the content of the site is constantly updated. If you can continue to do so, I believe your site will get better rankings and greater traffic.

Well, the above is the author observed the Baidu snapshot of several common situations. From these several Baidu snapshots we can see a bit of clues. That is, Baidu snapshot in some cases can reflect the status of the site is currently in place. These states have a good side and a bad side. In short, for the site in the normal state, we can continue to maintain, or gradually take measures to further improve the structure of the site, increase the intensity of the site is a higher level of optimization. For the bad, we must find out the reason, correct the wrong way in time, make the site snapshot back on track.

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