How to analyze the change trend of Google Analytics search engine traffic?

Do SEO or webmaster, we usually have to see a lot of data, such as: Pv,uv,ip and so on, today we focus on the source of IP traffic this data. Flow sources are mainly three types: referral, direct, search engine. Different sites, the proportion of these three types of traffic are not the same, when the flow of these three sources of traffic in a higher proportion or a majority, we can say that this site depends mainly on this type of traffic. But for some CMS content-oriented sites, usually, the search engine traffic ratio will be the largest, of course, this will be very dangerous, because once the SEO problems or search engine adjustment algorithm, the total station traffic will appear large. From the overall operation of the site, we hope that all forms of traffic sources are more equal, and gradually reduce the proportion of search engine traffic, add more referrals to the source of the entrance, and maintain a better ratio of new and old users. So if a certain source of traffic flow from the big fluctuations, the site will not be too much impact!

Next we specifically say, how to analyze the Google Analytics search engine traffic trends. Assuming our site has been operating for 1,2,3 three months, if we want to know the search engine traffic ratio changes, first of all need to select the January date range, see the flow from the survey report, note the percentage, and then the same way to see the other 2 months.

Overall, the search engine flow rate of direct flow is the highest, search traffic and referral flow is relatively low. Relative to this situation, we can think that the overall operation of the site still needs to be improved.

Also we can create a custom report, by date for the dimension, select the number of visits as an indicator to analyze the 1,2,3 three-month search engine traffic changes.

After you have created your custom report, click the custom report that you just created, and then sort by the date in ascending order.

In the actual operation and analysis, we can also according to their own needs to generate different forms, different dimensions of the data table, so as to better analyze the data, formulate strategies!

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