How to analyze the competitive degree of keywords

In SEO, keyword choice of good or bad directly related to your SEO process is difficult or not, whether in the fierce competition occupies a place in the keyword factors. 361-degree sportswear simple talk about the main aspects of the analysis of the key Words competition degree:

1, Baidu Index

Baidu Index is the key word in a certain period of time network exposure and user attention.

So a keyword by the number of users to search how much can be reflected from the Baidu index. The higher the Baidu index indicates that the keyword's network attention is higher and more people search. Relatively speaking, this keyword competition degree is big.

2, Baidu, Google search volume

The other is Baidu Google's search volume, the higher the words that the greater the competition, like an army over the log bridge, everyone in the first page squeeze, pressure can not? for Baidu Google optimization can be reference to each other. Although the two search engines are different, but basically are indexed content, Google's relative volume will generally be relatively large. The two trends are similar.

3, keyword competition tool http://www.kongruan.com/keyhot/

This can be used to measure the competitive heat of keywords in Baidu. Although not necessarily accurate, but generally can also be used as a reference.

4. Number of bidding results

There is no doubt that there are competitive keywords, not to mention the competition is relatively fierce. In any case your opponent is already starting to smash the money, and you are using other slow means. There is a bid as long as the money is basically at least appear on the home page slightly. In time your natural rank first, the others still in front of you. The more you say the heat of the keyword or the greater the business value, the greater the competition, regardless of the amount of search results and so on.

5. Bid Price

Of course, the bidding of the keywords of the site is not enough to fully explain the intensity of competition, if coupled with the price of bidding to find a reference factor, the key words of the level of competition is basically seen. Bidding sites, price high, there is no doubt that the keyword competition degree must be the most intense. Just like in the Army of PK some people have been moving high-tech, and you still hoe with a machete. You can do nothing but others.

6, the site inside the page ranking

Under normal circumstances, the general site within the weight of the pages will be lower than the home page, if a keyword in a site within the ranking of the pages are pretty good, then this site in the keyword is more competitive. From this aspect also can analyze the keyword competition degree is higher than the low.

7, search results home rankings and PR

Search for a keyword to see if the key-related content is the home page. For example, I search SEO, found in front of the more than 10 pages are the site home page. If you check the first two pages of the site's domain name are PR has a certain weight, if the new station to compete with them is like just out of the Society of children and experience in the community for years of successful competition, you have no resources, no experience, no network, say that others when it is fart, the result of you can imagine it. It's hard to do it right away at least for a certain amount of time.

8, intitle Quantity

The main function of intitle is to see the number of a complete keyword appearing in search results. For example, search for "intitle:361 sportswear," The results of the title of the 361-degree sportswear is intact without being cut. The more the result, the greater the competition. Of course, all need to have a reference.

10, the number of chain outside the site, the quality of the chain

The strength of the competition also indicates the fierce competition. The number of competitors outside the chain quality can be reflected from the side of the strong competitors, but also shows that the keyword competition is not general.

11, Competitor keyword density

Look at the Competitor keyword density, you can see whether the competitor in the keyword has to pay attention to, the density of keywords and the distribution structure of keywords can see whether the competitor SEO is in place one of the factors. It can also be used as one of the criteria for judging the competitive degree of keywords.

The above points are 361-degree sportswear engaged in SEO since the summary of some experience ideas. is not necessarily the whole, and may not be correct, here is just a discussion, through the principle to analyze the problem.

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