How to analyze the effect of website promotion from statistic data

As a science-born webmaster, for analysis of data this piece is actually relatively large, after all, who also do not like a string of numbers for careful analysis, it takes a lot of patience AH. But if you do not analyze the statistics, even the control of their own promotional methods are not really effective, do not know which methods are more suitable to promote their own web site.

In short, the data analysis of this piece is to let webmaster love and hate. So in the website promotion, is not every day repeated to promote their own site on the line? The answer is no, because each webmaster in the promotion needs to analyze the effect of statistical data feedback, like school every day after class to do homework, in order to give their own way to generalize, to its dross, Eliminate some of the promotional methods that have little effect. Since to summarize the effect of web site promotion, of course, from the statistical analysis of the most direct. Today I would like to talk to you about how to analyze the effect of the promotion from the statistical data.

　First, the analysis of keyword routing

What is the purpose of the website promotion? Of course is to improve the keyword ranking to get more traffic. So for us to analyze the website promotion effect, also can analyze from the keyword antecedents. First, we need to check the statistics of the keyword antecedents, by looking at the daily user through the search to enter the site are using what keyword as a search term. As shown in figure:

　　

Through the figure we can clearly see users are search which keywords into the site, and through the Daily keyword to obtain the flow of comparison, we can preliminary to the promotion of the effect of a certain grasp. Of course, in the analysis of keyword antecedents, the webmaster look at these keywords in the search cited in the rankings, the purpose is to know which keywords there is room for ascension, whether through continued promotion to maximize the effect. So, for webmaster analysis site Promotion effect, which view the keyword antecedents is the first step.

　Second, antecedents domain name analysis

No matter what we admit, most webmasters to promote the site is a goal is to obtain more from the search for more traffic, and some of the source of traffic sources are mainly rely on search, the white site is to promote the search for more traffic from. Then we analyze the site to promote the effect can also by looking at the source of the flow of the domain name, through the statistical data in the antecedents of domain name analysis, let us simply grasp the site traffic mainly from where, as shown:

　　

We can see through the above figure, the site through the search to get the flow rate, and this for us to analyze the effect of the site promotion also has some help. As shown in the picture, nearly half of the traffic is from Baidu, and the current domestic website optimization is mainly for Baidu, nature can see from the promotion of the effect is good, but do not be proud, after all, the site ranking this thing is not immutable, may you today to get tens of thousands, tomorrow down to thousands of. Therefore, through the analysis of the antecedents of the domain can let us better grasp the effect of the site promotion size.

　　Third, the analysis of the routing page

Webmaster analysis Site Promotion effect, only through the above two data is not complete, because these two are the overall situation, is the whole range of statistics, and for the need for detailed data webmaster, to carry out the analysis of the page is very important, because the routing page can let us know the site traffic details of the source, For example, the source of traffic in the above figure is other, but this other is believed that if only looks at the picture words certainly did not know which other, but the routing page became this other detailed report. So how should we through the page to analyze the site to promote the results? First, see the Site Traffic Routing page, as shown:

　　

With the above diagram, we can control the data from other sources in the website traffic source one by one. In general, statistical tools in the flow source statistics are based on several major search cited, and some of the relatively small amount of traffic will be attributed to other, for example, you in the forum to promote the flow of how small words will also be grouped in other classes, and by looking at the routing page can be a clear grasp of these other. Therefore, the analysis of web site promotion effect, routing page is the most detailed analysis of the report.

Finally, 2012 movie Net (www.2012dy.com) summary, for the website promotion whether obtains the maximum effect, in fact each stationmaster is specially concerned, but must know the promotion effect also to analyze the statistic data, this is the stationmaster most helpless, After all, most of the webmaster for the analysis of statistical data This is a clear sense of fear. Even if this contradiction, but the webmaster also have to be patient to face, after all, the promotion of the effect of good or bad only from the statistical data can be detailed to know. This article by the 2012 movie Net original feeds, the first A5, reprint please specify, thanks!