How to analyze the quality of user experience from statistic data

When talking about the user experience, it really makes the webmaster nerve-racking, because this thing is not clear, can not see, the road unknown, when you think the site's user experience should be good, God gave you a joke; When you feel that the content of their updates, users should also like to, God once again to you a joke. And in terms of the quality of the user experience, in fact, as long as you grasp the key points can also be analyzed. Each site should be equipped with statistical tools, and this tool is to let us master the details of the site a big weapon, including the analysis of the site's user experience or bad. So for this tool, we should be from what aspects of the user experience to analyze the good or bad? Today, I would like to talk about this problem.

the ratio of website IP and PV value

The user experience degree of a website can be judged from the size of the PV value of the website simply, after all, the PV value is used to count the number of users to access the page, and a high PV site it shows that the user experience is not bad, because only when users visit different pages, the PV value will increase, Of course, the PV value here is not simply the total number of PV, should be the proportion of IP formation, as shown:

　　

As shown in the figure above, analysis of the quality of the site user experience is not the total PV value, but the ratio of IP to PV, so that we can know the site of each user average access to the number of pages, in turn, when the per capita PV value higher, on the site's user experience the better, Can also say that most of the site users like the site, so that in the analysis of site user experience, the use of statistical tools in the per capita PV value to analyze is the most power.

Second, the website page is visited degree

Statistics tools produce data only when a user accesses a Web site. Then we have to use statistical tools to analyze the quality of the user experience, the first need to know what the user visited the page, through the Statistical tool in the survey page statistics can let us know the user has access to which pages, such as the figure:

　　

As shown in the picture above, by looking at the pages of the site to let us know what users like the content of the pages, naturally we need to analyze the quality of the user experience can be collated through these statistics. And through the interview page can let us understand what should be more focused on the content of the update, after all, in the case of the update on the content is the choice.

third, the user stay time

　　

Analysis of the user experience in the site is good or bad, its statistical tools in the user Stay time column can not be missed. In general, by looking at the user's stay time, we can make it more accurate to know whether the website is popular with users. It's like when you buy clothes, you especially like those clothes and the money is not much, naturally will stay in the shop to continue to bargain, through the death of the shop with the grinding mill will naturally spend more time. Similarly, when users like the content of the site or the content of the site is valuable to users, users will naturally stay in the site longer. As long as the user can stay on the site for a long time, naturally to improve the site PV value, improve the site to visit the page is very simple, and from this we can clearly know the site's user experience is good or bad.

Four, users to be repeated

A good user experience of the site will not be missing a large number of heads, natural for the return, the significance is that users like the site, users in the site to find a valuable confidence will produce a visit. Just like when you visit someone else's website, if you can't find the information you want on his website, you won't be thinking about two visits. So, we analyze the user experience good or bad, do not only focus on the immediate, can be analyzed in turn, the last figure, as shown:

　　

For the following statistics shown in the figure, we can let us know whether the site is popular with users, of course, all of the pictures are based on a one-time user access, and many visits to the user is less pitiful, which means that the site in the user experience has not done well enough, and the space for Ascension is also very large, So we can classify the current site as a user experience is not good, of course, if it is a new station then said another. So, through the return is the most easy to analyze the user experience is the key factor, because only when users like the site, site content to the user value, users will conduct two visits, this is the user experience a good sign of factors.

v. User Access depth

Analysis of the user experience there is also a very important element, that is, the user access depth, in fact, this is similar to the site visited page, the reason is that the greater the number of both, the better the user experience. So for the depth of user access, the deeper the user accesses, the more it shows that they like to browse the content of the site, and this can prove that the content is valuable to the user. Just like when you visit someone else's website, if the content is not attractive to yourself, naturally will be a cursory browsing a few pages closed. Let's illustrate this by drawing:

　　

Through the above figure, we can see that the depth is the page value, such as the depth of eight when the user visited the site eight pages, then we can through the depth of the shallow deep to analyze the quality of the user experience. So, by accessing the depth, it makes it easier for us to know how much the user experience is in the site.

Finally, the construction of Foreign Trade website (www.corfu.net.cn) has always been that the analysis of the user experience, from the statistical data is the most effective and most clear, if only to view the site page hits, the project is very large, but also one-sided analysis results, But if the combination of statistics can make it easier for us to grasp the details of the situation, which we want to improve the user experience or understand the needs of users are very helpful. This article by the Foreign Trade website Construction feeds, reprint please specify, thanks!